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The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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How age bias can make you miss out on talent
Have you been having trouble finding the “right person for the job” lately? Then you’re not the only one. In contrast with a few years ago, the current job market is tight. It doesn’t help that many...
Why is employer branding important?
What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A...
2 ways to eliminate gender bias in the workplace
Gender bias in the workplace probably still happens. But not in your company, right? Are you sure about that? Do you hire as many women as you do men? Is the salary equal between both? The pay gap...
How can you invest in DEIB?
Diversity and inclusion are probably high on your company’s agenda by now. But is it enough to create a workplace where employees feel safe, valued and respected? Maybe not. You might need to do...
3 reasons why DEIB is important for talent mobility
Employees need to be able to make the most out of their talent, right? Therefore, they might need to move around in the organization. A talent mobility strategy can help you here. It’s about...
DEIB: why you can’t do without the B of belonging in 2022
Striving for more diversity and inclusion is a noble ambition. But is it enough to let everyone feel at ease? Probably not. So, we increasingly hear about DEIB. It’s short for diversity, equity,...
What is DEIB?
You seem to be a smart one. You probably know a thing or two about diversity and inclusion, but have you heard about DEIB yet? DEIB is short for diversity, equity, inclusion and belonging. In the...
The chief diversity officer job description
All you need to know to hire a chief diversity officer in 2022 Is 2022 going to be the year that you reach all your diversity and inclusion goals? The year you become a more diverse company?...
The benefits of an augmented writing platform in recruitment
An augmented writing platform is a technology that is on the rise. It can best be described as a technology that serves as a writing coach. In recruitment, an augmented writing platform is your...
3 benefits of data-driven recruitment
You always want to hire the best candidates for the job, right? So, wouldn’t it be excellent if there was a technology that could help you do just that? Well, we’ve got good news for you. That...
Why employer branding is important for talent acquisition
The ‘branding’ in employer branding might confuse you. Because employer branding only has to do with marketing, right? Not anymore. Nowadays, employer branding also plays an important role in talent...
Diversity recruitment – Workplace diversity through recruitment
Research shows that more and more recruiters say they want to attract a diverse group of candidates. And that they do so with one important goal in mind: to achieve greater diversity in the...
SEO in job descriptions—use relevant keywords
People looking for a new job often start their search on one of the well-known search engines. What does this mean for you? Your job descriptions must be easy to find online. This is especially...
Improve the readability of your job ads? Use language level B1
Do very few people respond to your job ads? Then you might wonder if the job you’re offering is interesting enough. Often, though, it has nothing to do with the job offered. It’s the readability...
How to recognize age bias in job descriptions
Age bias is more common than you might think. Especially in job descriptions. Age bias often unintentionally slips into the job descriptions that recruiters write. And it's older people who are...
Gender bias in the recruitment process
Gender bias in recruitment is a real problem. Across all industries, gender bias plays a role in hiring decisions. Often, recruiters don’t even know they are biased. This makes the issue even more...
The importance of language level B1 in job ads
Diversity and inclusion are more important than ever. Not only because being a diverse and inclusive company is the right thing to do. Also, because diversity plays an essential role in the...
Gender bias: 3 reasons why gender-neutral language matters
Have you noticed the increase of attention on gender-neutral language? Recently, it seems more people are aware of the importance of non-sexist language or inclusive language. All terms that...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company...
An augmented writing platform can help with writing inclusive texts
Do you wish to be an inclusive and diverse company? One that does not exclude people based on age, gender, race, religion and more? Then, the language you use in your communications needs to be...
Age bias can cost you strong candidates and diverse teams
How diverse is your workforce? Have you reached your diversity and inclusion goals yet? Or has it proved to be quite challenging? Perhaps you’re struggling with hiring candidates of all ages. Then...
Get yourself a chief diversity officer
Is diversity and inclusion (D&I) your company’s number one priority? And have you made HR mainly responsible for reaching your D&I goals? Then you probably noticed that they don’t have...
Use data-driven recruitment to improve the quality of a hire
How often have you hired the wrong person for a job? And how many employees left shortly after they started because the job wasn’t the right fit for them? The answer is probably more than one....
SEO in job descriptions: it’s easier than you think
Your job descriptions need to be viewed by as many potential candidates as possible. You want the very best candidates to apply. Including people of different backgrounds, genders and ages. That is...
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