Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
Did you hear about these AI terms yet?
…here’s your very own AI dictionary Do you know what is currently the ultimate buzzword? Right, it’s AI – artificial intelligence. Over the last few months, it’s been practically impossible to avoid the subject. This is mostly due to the introduction of ChatGPT – the...
What is machine learning?
…And how does it work? When we say machine learning. You say, ‘That has something to do with AI, right?’ And you’re correct! Don’t worry about not knowing the exact definition of machine learning. A lot of people have to look it up! But luckily we’re here to explain...
ChatGPT and Textmetrics: combine the two for the best results
… why a combination of AI applications leads to the best results Have you used it yet? AI-generated content. Content created by artificial intelligence. Since the introduction of ChatGPT, it’s been impossible not to think about what AI can do. And what it means – or...
AI as a communication assistant
... the Textmetrics smart AI software offers a simple solution to a difficult task Artificial Intelligence: there has been a lot going on lately. This is, of course, due to the arrival of ChatGPT. Because what does the arrival of this chatbot - which really everyone...
For inclusive communication, training alone is not enough
...but fortunately there is the continuous support of Textmetrics It is important to make your communication comprehensible to as wide a group as possible. But do you already consciously take sufficient account of the fact that not everyone in your target audience is...
The importance of inclusive communication
Is your target audience all made up of exactly the same people? No, right? But do you take that into account enough in your communication to your target group? That question is probably followed by a less convincing no. Sure, you have the best intentions, but...
Communication models provide insight into communication pitfalls
What do you do with a text you have spent hours working on, but its message does not come across to the target group at all? Throw it in the bin and start again, or is there anything left to salvage? What if you learn to communicate well? Then at least this won't...
DEIB in today’s workplace
As you may have noticed, it’s not that easy to build a diverse and inclusive workplace. Many initiatives look good on paper but lead to disappointing results. For many organizations, reaching their diversity and inclusion goals proves to be quite the challenge....
Age bias in the hiring process: how can we prevent it?
Age bias is a persistent problem in recruitment. Older people still experience age discrimination when they are looking for a new job. They tend not to get invited to interviews as often as younger applicants do. When they do get an invitation, they are less likely to...
What is workplace diversity?
This is probably not the first time you’ve heard of workplace diversity. You might even have already formulated diversity and inclusion goals. But have you managed to reach those goals yet? Don’t be embarrassed if the answer is ‘no.’ Achieving diversity in the...
The 3 benefits of data-driven recruitment
Do you remember your last bad hire? How did you feel when you hired someone who wasn’t right for the job? Probably not great. For a long time, this risk was part of the job of a recruiter. We had to make decisions based on gut feeling and manual resume screening...
Unconscious gender bias affects all women – discover how
Gender bias is a tricky thing. Especially in recruitment, where it can lead to unfairly ignoring the best potential candidates. We’re talking about female candidates here, because gender bias mostly affects women. And not just women in certain industries, but all...
Three ways to kick off your diversity recruitment strategy
Are your job ads free of bias? So much so that you succeed in building a diverse and inclusive workforce? Then you’re doing a great job. Unfortunately, though, many companies still struggle with this side of recruitment. They find it hard to hire people from different...
Language level B1 and CEFR
Do you receive very few responses when you post a job online? If so, this can lead to several problems. One is the very limited number of suitable candidates to choose from. Another is a lack of diversity among the candidates that do apply. It’s time to find out why...
Eliminate age bias to improve culture and productivity
Do you treat older people the same as you do younger ones? For example, do you invite older people for interviews as often as their younger colleagues? Chances are, the honest answer is ‘no.’ The reason for this is age bias. It’s an unconscious bias or stereotype that...
Improving your diversity recruitment strategy — discover how
Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to become more inclusive. To build a workforce that reflects society, you...
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than ever, a strong employer brand is of the utmost importance. In a tight...
The importance of diversity in the workplace
How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the importance of diversity in the workplace is beyond question. You probably...
The role of humans in data-driven recruitment
Has the rise of data-driven recruitment left you feeling worried? And are you afraid that recruiters’ jobs might soon be fully taken over by artificial intelligence? Then allow us to take all your worries away. Indeed, recruitment is an industry that is heavily...
Let’s talk about the B in DEIB
For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals play an important role here. But just focusing on diversity and...
Chief diversity officer: the job description
Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider hiring a chief diversity officer. This person is responsible for reducing...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search engines like Google. But why is it important for recruiters to know about...
What is gender bias in the workplace?
Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another. Often, it’s men that are preferred over women. This preference is not one...
3 ways to improve your diversity recruitment strategy
How are your company’s diversity efforts coming along? Do you succeed in hiring people of different backgrounds, ages, and genders? Or do your diversity and inclusion goals seem to be out of reach? If so, there is some work to be done on your diversity recruitment...