Newsbase
Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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Banning AI? Then your employees will just use it secretly
More and more organizations are choosing, for now, to limit or even completely ban the use of AI systems. This caution often stems from concerns about potential errors in the output (the text...
August 2: new rules under the AI Act
Starting August 2, 2025, a new set of rules under the European AI Act will come into force. This phase specifically focuses on transparency and responsible use of generative AI models, such as...
What is gender bias?
Bias comes in many forms and causes us to form prejudices against others. It helps us categorize things to make sense of the world around us. But although it’s common, biases aren’t harmless. In the...
American AI, European Responsibilities: How to Stay in Control
AI technology has reached every corner of the organization. From operational processes to strategic decision-making, automation and intelligence support more and more parts of daily work. But much...
Every rewritten sentence keeps a server running overtime
You don’t need to be told that tools like ChatGPT are now part of everyday working life. AI-generated stories are all over LinkedIn, and you’ve probably seen the “action figure” hype too. And that...
Looking for seasonal workers? This is how to stand out in a competitive market
Every year has its peak moments. Think of summer, the holidays, or the winter sports season. For organizations in the hospitality and travel sector, that means one thing: quickly finding extra...
The 3 pillars of AI governance: transparency, ethics and accountability
Artificial intelligence (AI) has become an integral part of our society. AI increasingly supports processes and decision-making within organizations, including in the public sector. But with this...
Why job postings in the construction and engineering sector often fail to work (and how to fix it)
The construction, infrastructure, and engineering sectors are under pressure. Major players like BAM, Royal HaskoningDHV, and Heijmans are constantly searching for technical talent, but that talent...
What is digital compliance and why does it affect everything you write and automate?
You can have the most robust policies, deploy smart AI tools, and have top-level security in place. But if your texts are not clear, honest, or legally correct, you’re still at risk. And that’s...
Textmetrics vs Gemini: Which Performs Better for Your Language Challenges?
In a world where language and technology are becoming increasingly intertwined, it’s important to know which platform best fits your content needs. Two notable players in this field are Textmetrics,...
Who is responsible for AI in your organization? Hint: it’s not just IT
Responsible AI use starts with clear roles and a strong AI governance framework AI is no longer a technical gimmick. It’s a strategic tool increasingly used in communication, recruitment, customer...
Using AI? Then make sure to manage it properly with an AI governance framework
Artificial Intelligence (AI) is everywhere. It helps us work faster, make smarter decisions, and even communicate more inclusively. But when using AI, especially within larger organizations, there’s...
What is the difference between Gender Decoder and Textmetrics?
Which tool should you choose for inclusive job postings? If you're working on diversity and inclusion in your job postings, you've probably come across the tool Gender Decoder. But how does it...
Compare Textio and Textmetrics and discover which tool fits your organization best.
What is the difference between Textio and Textmetrics? Organizations looking to improve their job postings often end up comparing two powerful writing tools: Textio and Textmetrics. Both help create...
Clear Communication: More Trust in Government
Building trust between municipalities and citizens through clear communication What do municipalities actually want from their citizens? Often, the message doesn’t come across clearly. This...
Bridging the Gap Between Municipalities and Citizens With B1 Language
Closing the gap between municipalities and citizens through clear communication In Dutch municipalities, citizens have the right to be heard, supported, and have access to public services. But in...
How Textmetrics and Tolkie Strengthen Each Other in Digital Accessibility
Municipalities and other organisations face a major challenge: reaching everyone with clear, understandable, and accessible communication. This is not only socially important, but also a legal...
Write Better Job Postings with Copilot + Textmetrics
For recruiters who really want to reach candidates Why job postings matter today The job market is tight, candidates are critical, and you often get only one chance to make the right impression. A...
B1 Writing for Government
Why B1-level writing is important for government communication As a government organization, you want to reach everyone — regardless of education, background, or language proficiency. That’s why...
Write More Human with Copilot + Textmetrics
Make AI-generated texts personal, empathetic, and truly human. Why human writing matters more than ever In a world where AI increasingly takes the pen, the biggest challenge is not speed, but...
Inclusive Writing with Textmetrics and Copilot
Make your communication truly inclusive with smart technology. What is inclusive writing? Inclusive writing means using language that speaks to everyone, regardless of background, gender, age, or...
Copilot and Textmetrics: The Perfect AI Combo for Inclusive Content
Many organizations use the Office 365 suite with Microsoft Copilot. Convenient, since this package contains all the administrative programs for an office. Copilot is Microsoft’s AI that helps with...
Webinar AI Act: Prepare for the EU AI Law
It won’t be long before the EU AI Act comes into effect: this will happen in 2026. In 2025, every organization must start preparing. That’s why we created a webinar to clarify the AI Act. Here, you...
The Role of Personalization in Driving Customer Engagement
Picture this: You visit your favorite online store. The homepage is a curated gallery of your preferred brands. The ads? They’re cleverly synced with your local weather—and just when you think it...
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