Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
5 ways to improve your diversity recruitment strategy

5 ways to improve your diversity recruitment strategy

Has your company set ambitious diversity and inclusion goals? Then you’ll need a successful diversity recruitment strategy to reach them. You want to hire a diverse range of people. Diverse when it comes to age, gender, race, sexual orientation and religion. And...

The importance of SEO in job descriptions

The importance of SEO in job descriptions

Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse when its job descriptions are unbiased. And understandable to everyone...

The importance of employer branding in recruitment

The importance of employer branding in recruitment

Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. And it’s important for all companies, not just for the ones that have to find talented employees in tight labor market...

Use an augmented writing platform to achieve D&I goals

Use an augmented writing platform to achieve D&I goals

Ambitious diversity and inclusion goals leave recruiters with quite the challenge. Because a more diverse and inclusive workforce starts with hiring candidates with different backgrounds, ages and genders. To do so, you’ll need to write inclusive job descriptions that...

Prevent age bias to reach your D&I goals

Prevent age bias to reach your D&I goals

We know that an increasing number of companies set themselves ambitious diversity and inclusion goals. There is one thing in this context that makes little sense, though. We’re talking about age bias. Age discrimination is by far the most common form of discrimination...

Diversity and inclusion and biased language

Diversity and inclusion and biased language

In recent years, diversity and inclusion has become the top priority for a growing number of companies. If we take a look at the benefits of a diverse workforce, the reason for this becomes clear. Diversity and inclusion is essential to be successful. Companies that...

Gender decoder to prevent gender bias

Gender decoder to prevent gender bias

When we speak about more diversity and inclusion in the workforce, gender diversity is something that almost always comes up. Companies strive for more women in leadership roles, or more women in general, but struggle to succeed in doing so. Gender bias plays an...

Write job descriptions at B1 level to reach your D&I goals

Write job descriptions at B1 level to reach your D&I goals

If your company has set ambitious diversity and inclusion goals, you’ve probably already noticed that these aren’t that easy to reach. What you probably don’t know is that job descriptions play a key role here. In particular, the readability of these job descriptions....

Accessibility job postings leaves much to be desired

Accessibility job postings leaves much to be desired

De Nederlandse versie vindt u onderaan Accessibility job postings leaves much to be desired Arnhem, 16 April 2021 - Incorrect use of color, meaning that visually impaired people cannot read a job description. Or the absence of an audio version. Many job postings...

New: the chief diversity officer job description

New: the chief diversity officer job description

Nowadays, diversity and inclusion in the workplace are top priorities. The diversion and inclusion goals (D&I goals) companies set are slowly but surely becoming the most important goals to achieve. To do so, many companies are now working on a chief diversity...

Employer branding in recruitment

Employer branding in recruitment

You might wonder how the term “branding” fits in with recruitment. Isn’t that a marketing thing? Well, yes, it is. Employer branding in recruitment, however, has to do with creating a strong employer brand to reach and retain as many potential candidates as possible....

Data-driven recruitment for a more diverse workforce

Data-driven recruitment for a more diverse workforce

Data-driven recruitment is an innovation used for a data-driven approach to the recruitment process. It is based on the use of technologies, techniques and data to analyze a large group of candidates. It helps recruiters find candidates with the right skills,...

Diversity and inclusion and an augmented writing platform

Diversity and inclusion and an augmented writing platform

Reaching their diversity and inclusion goals is something countless companies strive for. Not only because it’s something society asks for, but also because it positively impacts revenue, employee satisfaction and the company’s reputation. But we know that this is not...

Diversity and inclusion in recruitment

Diversity and inclusion in recruitment

From the diversity and inclusion goals that many companies have set for themselves, it’s obvious that their importance is understood. If you take a quick look at the benefits of a diverse workforce, it’s clear to see why. Diverse and inclusive workplaces are more...

Prevent age bias for a more diverse workforce

Prevent age bias for a more diverse workforce

We hear all about it on the news. When an older person loses their job, it’s harder for them to find something new. That’s difficult to reconcile with the increasing number of companies that strive for inclusion and diversity in the workforce. These good intentions...

Reduce gender bias for a more diverse workforce

Reduce gender bias for a more diverse workforce

Diversity and inclusion in the workforce come in a number of ways. Gender diversity is one of them, and one that still needs some work. Politically, it’s high on the agenda. Companies want more women in leadership roles. While that’s an admirable goal, it’s one that...

An Introduction to Automatic Keyphrase Extraction

An Introduction to Automatic Keyphrase Extraction

With the increasing amount of content available on the Web, we have bountiful information resources in the form of web pages (henceforth called documents). At the same time, having so much information at our disposal can make it unwieldy to go through and find exactly...

Appeal to the masses by using the right words 

Appeal to the masses by using the right words 

Why does one person decide to respond to your job vacancy while another doesn’t even fully read it? How come it always seems that very few people apply? And why do most of the people who do apply not even fit the job description? These are frustrations that many...

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