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Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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The 3 pillars of AI governance: transparency, ethics and accountability
Artificial intelligence (AI) has become an integral part of our society. AI increasingly supports processes and decision-making within organizations, including in the public sector. But with this...
Why job postings in the construction and engineering sector often fail to work (and how to fix it)
The construction, infrastructure, and engineering sectors are under pressure. Major players like BAM, Royal HaskoningDHV, and Heijmans are constantly searching for technical talent, but that talent...
What is digital compliance and why does it affect everything you write and automate?
You can have the most robust policies, deploy smart AI tools, and have top-level security in place. But if your texts are not clear, honest, or legally correct, you’re still at risk. And that’s...
Textmetrics vs Gemini: Which Performs Better for Your Language Challenges?
In a world where language and technology are becoming increasingly intertwined, it’s important to know which platform best fits your content needs. Two notable players in this field are Textmetrics,...
Who is responsible for AI in your organization? Hint: it’s not just IT
Responsible AI use starts with clear roles and a strong AI governance framework AI is no longer a technical gimmick. It’s a strategic tool increasingly used in communication, recruitment, customer...
Using AI? Then make sure to manage it properly with an AI governance framework
Artificial Intelligence (AI) is everywhere. It helps us work faster, make smarter decisions, and even communicate more inclusively. But when using AI, especially within larger organizations, there’s...
What is the difference between Gender Decoder and Textmetrics?
Which tool should you choose for inclusive job postings? If you're working on diversity and inclusion in your job postings, you've probably come across the tool Gender Decoder. But how does it...
Compare Textio and Textmetrics and discover which tool fits your organization best.
What is the difference between Textio and Textmetrics? Organizations looking to improve their job postings often end up comparing two powerful writing tools: Textio and Textmetrics. Both help create...
Clear Communication: More Trust in Government
Building trust between municipalities and citizens through clear communication What do municipalities actually want from their citizens? Often, the message doesn’t come across clearly. This...
Bridging the Gap Between Municipalities and Citizens With B1 Language
Closing the gap between municipalities and citizens through clear communication In Dutch municipalities, citizens have the right to be heard, supported, and have access to public services. But in...
How Textmetrics and Tolkie Strengthen Each Other in Digital Accessibility
Municipalities and other organisations face a major challenge: reaching everyone with clear, understandable, and accessible communication. This is not only socially important, but also a legal...
Write Better Job Postings with Copilot + Textmetrics
For recruiters who really want to reach candidates Why job postings matter today The job market is tight, candidates are critical, and you often get only one chance to make the right impression. A...
B1 Writing for Government
Why B1-level writing is important for government communication As a government organization, you want to reach everyone — regardless of education, background, or language proficiency. That’s why...
Write More Human with Copilot + Textmetrics
Make AI-generated texts personal, empathetic, and truly human. Why human writing matters more than ever In a world where AI increasingly takes the pen, the biggest challenge is not speed, but...
Inclusive Writing with Textmetrics and Copilot
Make your communication truly inclusive with smart technology. What is inclusive writing? Inclusive writing means using language that speaks to everyone, regardless of background, gender, age, or...
Copilot and Textmetrics: The Perfect AI Combo for Inclusive Content
Many organizations use the Office 365 suite with Microsoft Copilot. Convenient, since this package contains all the administrative programs for an office. Copilot is Microsoft’s AI that helps with...
Webinar AI Act: Prepare for the EU AI Law
It won’t be long before the EU AI Act comes into effect: this will happen in 2026. In 2025, every organization must start preparing. That’s why we created a webinar to clarify the AI Act. Here, you...
The Role of Personalization in Driving Customer Engagement
Picture this: You visit your favorite online store. The homepage is a curated gallery of your preferred brands. The ads? They’re cleverly synced with your local weather—and just when you think it...
Job Ads Writing – What Companies Often Forget
What many companies forget when writing job ads Writing job ads may seem simple, but it doesn’t always yield the desired result: the right candidate in the right place. Of course, recruitment...
Generative and Classifying AI: What’s the Difference?
The difference between generative and classifying AI Artificial intelligence (AI) has recently become accessible to everyone with generative AI. Super handy, as with a written or spoken text, you...
Remove Gender Bias: Write Inclusive Job Ads for Diverse Talent
Language plays a crucial role in attracting staff: with the right language, you attract the right people. The opposite is also true: certain words and phrases in a job ad may cause many female or...
How to implement your brand identity
Successfully executing brand identity implementation is crucial for any business looking to make a lasting impact. It involves more than just logos, colors, and fonts; it’s about presenting a...
Gender bias in healthcare: What is it and why is it a problem?
Gender bias in healthcare is a global issue that can have significant consequences for patients' health. It means that men and women are not always treated the same way in medical settings. This...
How to Rewrite a Job Ad: Here’s How!
Would you like to improve your job ads and attract more diverse candidates? Rewriting a job ad can help make it more inclusive and appealing to a broad audience. We’re sharing practical steps for...
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