Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...
Prevent age bias when hiring new people
The hiring process is not as fair as it might seem. Or as you might believe. Why is that? It’s because, unintentionally, human bias sneaks in. This happens well before the interview stage. It often starts with the job description. One group that is often excluded here...
3 ways to implement an effective diversity recruitment strategy
A more innovative and creative workforce. Sounds good, right? It happens when your workforce becomes more diverse. And it’s probably one of the reasons why you have set yourself ambitious diversity and inclusion goals. But it requires some effort to reach these goals....
The dos and don’ts for SEO in job descriptions
Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search engine optimization (SEO) to achieve this. Because using SEO in job...
Chief diversity officer: one of the hardest and most important jobs in a company
In recent years, a growing number of companies have made diversity and inclusion their number one priority. It is what their employees, customers, suppliers and society asks for. But who is in charge of the diversity and inclusion goals a company sets? For most, the...
4 tips to avoid gender bias in job descriptions
Do you generally receive more applications from men than women? Then your job descriptions probably appeal to men more. Chances are, they contain words and sentences that are gender-charged. The use of more masculine words in job descriptions is very common. These are...
Textmetrics wins MKB 2021 Award
Dutch version below Textmetrics wins MKB 2021 Award Words should not only be spelled correctly, but should match the character of a reader. The formatting of a text must be understandable for everyone, even search engines. Google, Indeed, and Google for Jobs rate your...
3 tips to improve your diversity recruitment strategy
Are you struggling to reach your diversity and inclusion goals? Then you might need to improve your diversity recruitment strategy. Diversity recruitment is all about hiring a diverse range of people. And it’s not as easy as it might sound. Because how do you reach...
The impact of age bias on the workforce
Age bias is real, and it’s a big problem. Not just for older people who are trying to find a new job. Or those who are working with younger colleagues. Young people at the opposite end of the age spectrum suffer as well. For companies, this is troublesome. Especially...
Textmetrics: the augmented writing platform for inclusive content
Publishing inclusive content is a must if you want to appeal to a large group of people. People who differ in age, gender, religion and background. Do you fail to use inclusive language? Then some people may feel excluded. And what if these people belong to your...
Why people don’t read your job ads – It’s all about language level B1
Did you know that a lot of people have difficulty reading? And have you considered what this means for you? More specifically, for the written communication you publish? It may be more troublesome than you think. Research in England has shown that 1 out of 8 job ads...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...
Why data-driven recruitment is a must
Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What about a smoother and easier recruitment process? Data-driven...
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target group. And actively work toward reaching your company’s diversity and...
The importance of diversity recruitment
A workforce doesn’t just happen to be diverse. You’ll need to reach a diverse group of people when recruiting. Your recruitment strategy needs to put people first. It should focus on their talents. Not on their age, race or gender. What is diversity recruitment?...
The benefits of an augmented writing platform
Gender bias, age bias and jargon. These are just a few of the things that prevent job descriptions from reaching your total target group. While reaching as many people as possible is the only way to achieve your company’s diversity and inclusion goals. An augmented...
Employer branding vs recruitment marketing
Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach your company’s diversity and inclusion goals. But do you know exactly...
The importance of B1 in job descriptions – Part 2
Four tips to improve the readability of your job ads Are you getting fewer responses to your job descriptions than expected? Maybe that’s because very few people can understand them. The language used might be too difficult. Average reading levels are dropping. This...
The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as possible. As only then can you achieve your ambitious diversity and inclusion...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion goals. You’ll never reach these if you can’t manage to appeal to people of...
Gender bias and the importance of gender equality in recruitment – Part 1
5 reasons why gender equality is important for the recruitment process. Gender bias is one of the most common biases in recruitment. Women often feel unmotivated to apply for a role after reading the job description. Recruiters usually don’t intend for this to...
Why every company needs a chief diversity officer
HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t become any easier in recent years as talent is becoming scarcer. And then...
Textmetrics awards 5 companies with the ‘Text Hero award’ in the category understandable texts
De Nederlandse versie vindt u onderaan Textmetrics awards 5 companies with the 'Text Hero award' in the category understandable texts Arnhem, 5 August 2021 - Overly difficult language that only a small part of the target group understands. This is still a problem in...
The benefits of data-driven recruitment
Do you want your company’s workforce to be more inclusive and diverse? Have you set ambitious goals to achieve this? Then you’ll need to take a closer look at your recruitment strategy. That’s where a more diverse workforce starts. An innovation like data-driven...