Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
Inclusive writing—the importance of writing at language level B1
Do you strive to be a more inclusive and diverse company? But has this proven to be more difficult than you thought? Then you should have a look at the job descriptions you write and publish. Do they appeal to people of all backgrounds, ages, and genders? And is...
3 ways to ensure that a chief diversity officer is successful
Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity officers don’t always receive the means and support needed to succeed....
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse teams also make better decisions. So, becoming a more diverse company...
Avoid writing mistakes with an augmented writing platform
Have you spent a lot of your time in recent years on diversity and inclusion? Then you’ve probably noticed how difficult it is to achieve your diversity and inclusion goals. An important reason for this difficulty is the language you use for the written content you...
The advantages of DEIB
The growth and success of your organization is largely determined by the people who work there. Therefore, everyone working at your company should feel like they belong. And diverse viewpoints should be encouraged. DEIB plays an important role here. It’s short for...
Why Artificial Intelligence Is the Content Marketing Game Changer
Image Source The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and lure them in. Hollywood’s representation of AI is a classic...
Three examples of gender bias in the workplace
Think about your workplace and ask yourself the following questions: Do you employ as many women as you do men? Do you have as many women in leadership roles as you do men? Do men and women earn equal salaries for the same job? If the answer to one or more of these...
All you need to know about employer branding in recruitment
A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company. Talented employees who are part of your target group. Employer branding is...
Three benefits of using an augmented writing platform
How is your company doing in the battle for talent? Are you succeeding in reaching your entire target group with your job ads? Chances are that the number of responses to your job ad is somewhat disappointing. That’s usually the case when job ads don’t appeal to an...
How to put DEIB as center of your recruitment strategy
Over the years, conversations about diversity and inclusion in the workplace have evolved and increased. D&I has become a topic that organizations can’t ignore. It’s likely that you set yourself some ambitious diversity and inclusion goals a while ago. And maybe...
What is gender bias?
Bias comes in many forms and causes us to form prejudices against others. It helps us categorize things to make sense of the world around us. But although common, biases aren’t harmless. In the workplace, for example, gender bias is a very common problem. It’s the...
3 ways to write your job ads at language level B1
How is the search for new staff going? Do your job ads get enough responses from potential candidates? If not, there might be something wrong with the way you’re writing them. Did you know that 1 out of 8 job ads is too difficult for people to understand? The majority...
The Future of SEO: User Experience Plays a Big Part in Your SEO Strategy
SEO has evolved over the years. We’ve witnessed major changes, such as the shift to mobile-first indexing, the rise of zero-click searches, and the influence of voice search on how content is created. With advancements in AI and machine learning, there’s still one...
How to write SEO job descriptions
Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job ads featured there? That’s where SEO comes in. It’s short for search...
How to foster DEIB?
Greater innovation, better team performance and increased profitability. These all sound good, right? Just like improving engagement and retention. But what exactly is “doing the right thing”? It means being a company that is committed to DEIB. That is short for...
Augmented writing platform – what is it, and what can you use it for?
In recent years, the quality of written content has become increasingly important. Everything you publish needs to be engaging, interesting, and well-written. That’s the only way to ensure that people will read and share it. And the only way to make sure that Google...
5 benefits of data-driven recruitment
How often have you hired the wrong person for the job? It has probably happened a lot more often than you’d like. No less than 74% of managers and recruiters have done so at least once during their career. Wouldn’t it be great if bad hires could become a thing of the...
Chief diversity officer job description, things to keep in mind
How is shaping your diversity, equity, and inclusion program going? Are the goals clear? And do you know how you’re going to reach them? Or could this all do with a bit more attention? If the answer to the last question is ‘Yes’, you might need to hire a chief...
What is diversity recruitment, and why is it important?
How diverse is your workforce? Before you answer, we’re not just talking about creating the perfect male/female ratio. As you know, diversity is about a lot more than that. You want a workforce that is diverse in gender, age and race. And in religion, sexual...
5 ways to prevent gender bias in your recruitment process
In 2022, we still have to deal with exclusion within the recruitment process. Most of the time people are not aware of for example gender bias in their process. Therefore, it’s getting more and more important to make everybody aware of gender. In this whitepaper we...
An augmented writing platform for a more diverse and inclusive workforce
Are the number of responses to your job ads a bit disappointing? Then there are two things you can do. You can go over the job descriptions once more and rewrite them to make them more persuasive. Or attempt to do so. Or you can choose a more science-based approach....
4 ways to improve your employer branding – part 2
Have you read part one of this blog post yet? Then you know that becoming a more diverse and inclusive company requires a lot of patience. It takes a lot of time and effort. But reaching your diversity and inclusion goals can be accelerated by focusing on building a...
4 ways to improve your employer branding – Part 1
Becoming a more diverse and inclusive company doesn’t happen overnight. That is something you’ve probably already realized. It takes a lot of time and effort to reach your diversity and inclusion goals. What can help you move forward is building a strong employer...
3 reasons why employer branding matters in recruitment
When you’re in recruitment, employer branding may not be the first thing that comes to mind. It has something to do with marketing, right? Not quite. Employer branding is the process of defining and positioning who you are. You want to position yourself as an employer...