Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
Gender bias: 3 reasons why gender-neutral language matters
Have you noticed the increase of attention on gender-neutral language? Recently, it seems more people are aware of the importance of non-sexist language or inclusive language. All terms that gender-neutral language covers. When using gender-neutral language, you avoid...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation...
An augmented writing platform can help with writing inclusive texts
Do you wish to be an inclusive and diverse company? One that does not exclude people based on age, gender, race, religion and more? Then, the language you use in your communications needs to be inclusive. You need to avoid words, expressions and assumptions that...
Age bias can cost you strong candidates and diverse teams
How diverse is your workforce? Have you reached your diversity and inclusion goals yet? Or has it proved to be quite challenging? Perhaps you’re struggling with hiring candidates of all ages. Then you’re definitely not the only one. Ageism is the most common form of...
Get yourself a chief diversity officer
Is diversity and inclusion (D&I) your company’s number one priority? And have you made HR mainly responsible for reaching your D&I goals? Then you probably noticed that they don’t have enough time or the right skills to deal with this. HR departments in...
Use data-driven recruitment to improve the quality of a hire
How often have you hired the wrong person for a job? And how many employees left shortly after they started because the job wasn’t the right fit for them? The answer is probably more than one. That’s because hiring is mostly based on emotions and gut feeling....
SEO in job descriptions: it’s easier than you think
Your job descriptions need to be viewed by as many potential candidates as possible. You want the very best candidates to apply. Including people of different backgrounds, genders and ages. That is the only way to become a more diverse company. But how do you bring...
Things to consider when writing at language level B1
How are the diversity and inclusion goals set by your company coming along? Are the results of your efforts what you expected them to be? Or are you a bit disappointed by the progress you’re making? Maybe you need to have a look at the hiring process. And an even...
All there is to know about diversity recruitment
You’ve probably realized that being diverse and inclusive is no longer just the right thing to do. Sure, diversity is a topic society expects companies to care about. But that’s not the only reason why you should set ambitious diversity and inclusion goals. Employees...
How to eliminate gender bias in your company
Does your company put great value on diversity and inclusion? Then ask yourself the following question: Are women in the company treated the same way as men? Do you hire as many women as you do men? And are they equally represented in your company? You might come to...
How does an augmented writing platform work in recruitment?
An augmented writing platform is a very useful technology for recruitment. Especially when there are ambitious diversity and inclusion goals you need to reach. Why is that? An augmented writing platform can help you write job descriptions. Job descriptions that appeal...
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...
Prevent age bias when hiring new people
The hiring process is not as fair as it might seem. Or as you might believe. Why is that? It’s because, unintentionally, human bias sneaks in. This happens well before the interview stage. It often starts with the job description. One group that is often excluded here...
3 ways to implement an effective diversity recruitment strategy
A more innovative and creative workforce. Sounds good, right? It happens when your workforce becomes more diverse. And it’s probably one of the reasons why you have set yourself ambitious diversity and inclusion goals. But it requires some effort to reach these goals....
The dos and don’ts for SEO in job descriptions
Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search engine optimization (SEO) to achieve this. Because using SEO in job...
Chief diversity officer: one of the hardest and most important jobs in a company
In recent years, a growing number of companies have made diversity and inclusion their number one priority. It is what their employees, customers, suppliers and society asks for. But who is in charge of the diversity and inclusion goals a company sets? For most, the...
4 tips to avoid gender bias in job descriptions
Do you generally receive more applications from men than women? Then your job descriptions probably appeal to men more. Chances are, they contain words and sentences that are gender-charged. The use of more masculine words in job descriptions is very common. These are...
Textmetrics wins MKB 2021 Award
Dutch version below Textmetrics wins MKB 2021 Award Words should not only be spelled correctly, but should match the character of a reader. The formatting of a text must be understandable for everyone, even search engines. Google, Indeed, and Google for Jobs rate your...
3 tips to improve your diversity recruitment strategy
Are you struggling to reach your diversity and inclusion goals? Then you might need to improve your diversity recruitment strategy. Diversity recruitment is all about hiring a diverse range of people. And it’s not as easy as it might sound. Because how do you reach...
The impact of age bias on the workforce
Age bias is real, and it’s a big problem. Not just for older people who are trying to find a new job. Or those who are working with younger colleagues. Young people at the opposite end of the age spectrum suffer as well. For companies, this is troublesome. Especially...
Textmetrics: the augmented writing platform for inclusive content
Publishing inclusive content is a must if you want to appeal to a large group of people. People who differ in age, gender, religion and background. Do you fail to use inclusive language? Then some people may feel excluded. And what if these people belong to your...
Why people don’t read your job ads – It’s all about language level B1
Did you know that a lot of people have difficulty reading? And have you considered what this means for you? More specifically, for the written communication you publish? It may be more troublesome than you think. Research in England has shown that 1 out of 8 job ads...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...
Why data-driven recruitment is a must
Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What about a smoother and easier recruitment process? Data-driven...