What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is something you can’t do without. The labor market is tight, and people can find out everything about your company online. Imagine what damage a bad reputation can do. Jobseekers will refrain from applying, which is the last thing you want. To attract and retain talented employees, a good reputation is key.
The importance of employer branding
There are two reasons why employer branding is so important for recruitment. And why it can have such a major impact on your business.
- Keeps existing employees engaged and motivated
Make an Employee Value Proposition (EPV) part of your employer brand. It’s a statement saying who you are as a company, as well as what you’re passionate about. For employees, an EPV makes clear what you want to achieve. And why they should want to work for you. Perhaps they share the same passion. An EPV also gives employees a sense of purpose. And fosters a feeling of pride in the company they work for.
Motivated and engaged employees are more likely to stay with your company for a longer period of time. On top of that, organizations with an EPV are 93% more likely to financially outperform their competitors.
- Attracts the best talent out there
A strong employer brand plays a huge role in the hiring process. It’s the best way to attract high-quality candidates for your jobs. Research shows that the majority of jobseekers (69%) are likely to apply if companies actively manage their employer brand. That is more than two-thirds of all jobseekers. On top of that, a strong employer brand can also prevent unsuitable candidates from applying.
How Textmetrics can help with your employer brand
Employer branding should always be part of your recruitment process. Building a strong employer brand requires work on all of your written communication. The Textmetrics platform can be a big help here. The platform analyzes all of the content you publish. The augmented assistant then provides you with real-time suggestions when you deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand. Delivering maximum impact on the talented candidates you want to reach.
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