Leontien Rutenfrans

Marketing ManagerTextmetrics
July 16, 2021

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The importance of employer branding in recruitment

Employer branding is an important element of recruitment that is often overlooked, but it can have a HUGE impact on your company’s workforce. It’s important for all companies, not just for the ones that have to find talented employees in tight labor market conditions. That’s because all companies want to hire the best possible candidates. Don’t say we didn’t tell you.

 

What is employer branding?

If you wish to hire the most talented candidates and retain the diamonds that already work for you, you need to position your company as an employer of choice. Simply put, the candidates in your target group must think of your company as THE place to be. To build up that reputation, it’s necessary to establish company values, a pleasant work culture, and a personality that aligns with the aspirations of the talented candidates you want to hire for your fabulous company. You need to define what unique set of benefits you offer employees in return for their skills, capabilities and experience. Tell ‘em!

 

Let me tell you about proper employer branding and its importance in recruitment

Creating a positive employer brand is easier said than done. It’s not just “1, 2, 3” and there it is! Nope, it takes time to define and position your company as a hotspot the earth’s top geniuses will want to work for. If you manage to do so, you’ll be able to reach a number of goals that you’re currently struggling with.

 

Employer branding in recruitment is important because:

  • It helps you compete (and win) in the war for talent
    When you’re recruiting for a smaller company, the competition for talented candidates is especially fierce. Bring out the David in you and show Goliath how it’s done. By building a strong employer brand, it’s possible to attract the best candidates. It’s the best way to level the playing field in the war for talent—particularly when you’re hiring young, talented professionals.
  • It helps you retain your best employees!
    A strong employer brand increases the productivity of employees and makes them feel proud and happy. They become brand ambassadors who tell their talented friends how much they enjoy working for your company, and they’ll refer you to these candidates. They might leave positive reviews online, inspiring other talented candidates to apply. Better than any love story.

 

How technology can help you build a strong employer brand

Building a strong employer brand requires work on all your written communication. As we’ve just mentioned, that’s easier said than done. Fortunately, technology can be a big help here. YAY! The Textmetrics platform can help you make sure that your spectacular employer brand is reflected in all your written communication.

The Textmetrics platform analyzes what recruiters write, and our augmented assistant provides them with real-time suggestions whenever they deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand and delivers maximum impact on the talented candidates you want to reach. Easier done than said!

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