Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. And it’s important for all companies, not just for the ones that have to find talented employees in tight labor market conditions. Because all companies want to hire the best possible candidates.
What is employer branding?
If you wish to hire the most talented candidates and retain the ones who already work for you, you need to position your company as an employer of choice. Simply put, the candidates in your target group must think of your company as a place they really want to work. To build up that reputation, it’s necessary to establish company values, a work culture, and personality that aligns with the aspirations of these talented candidates. You need to define what unique set of benefits you offer employees in return for their skills, capabilities and experience.
Why is employer branding important in recruitment?
Creating a positive employer brand is easier said than done. It takes time to define and position your company as a place the most talented candidates will want to work. But if you manage to do so, you’ll be able to reach a number of goals that you’re currently struggling with. Employer branding in recruitment is important because:
- It helps you compete in the war for talent
When you’re recruiting for a smaller company, the competition for talented candidates is especially fierce. By building a strong employer brand, it’s possible to attract the best candidates. It’s the best way to level the playing field in the war for talent—particularly when you’re hiring young, talented professionals.
- It helps you retain your best employees
A strong employer brand increases the productivity of employees and makes them feel proud and happy. They become brand ambassadors who tell their talented friends how much they enjoy working for your company, and they’ll refer you to these candidates. Or they might leave positive reviews online, inspiring other talented candidates to apply.
How technology can help you build a strong employer brand
Building a strong employer brand requires work on all your written communication. As we’ve just mentioned, that’s easier said than done. Fortunately, technology can be a big help here. The Textmetrics platform can help you make sure that your employer brand is reflected in all your written communication.
The Textmetrics platform analyzes what recruiters write, and our augmented assistant provides them with real-time suggestions whenever they deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand and delivers maximum impact on the talented candidates you want to reach.