You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it helps you reach your diversity and inclusion goals. To become a company people want to work for requires some work. There is something you need to be excellent at. We call it employer branding.

  • What is this? 
  • Why does it matter? 
  • How do you build an employer brand? 

We’ll tell you everything you need to know below. 

What is employer branding?

Your employer brand is what makes it stand out. Why do talented candidates want to work for you? Employer branding is all about reputation. To build a good reputation, you need to work on promoting your company. Potential candidates need to know why working at your company is better than working at others. 

Why does employer branding matter?

It’s getting harder to attract candidates for your job openings. And you ideally want the most talented candidates for the job. You need to stand out from the crowd. You need to be a company they want to work for due to your reputation. Your employer brand needs to be stronger than that of the competition.

How do you build an employer brand?

An employer brand is built on a foundation of great communication. You need to have a well-written career site. Here, candidates will read about why they should join your organization. What unique policies, programs and benefits do you offer? Testimonials and stories from employees who already work for you are also essential to building your employer brand. The same goes for clear job descriptions. You want them to be convincing and appealing. They should be written in such a way that everyone in your target group feels compelled to apply. 

Textmetrics and employer branding

Employer branding requires work on all your written communication. The Textmetrics platform can be of great help here. The platform analyzes your content. Then provides you with real-time suggestions when you deviate too far from your brand identity. This way, you’ll know that all written content is consistent with your employer brand. Delivering maximum impact on the talented candidates you want to reach.

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