Leontien Rutenfrans

Marketing Manager Textmetrics
November 24, 2021

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Why employer branding matters in recruitment

What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation of a company important when exploring career opportunities. So, do you want to be a company everyone wants to work for? Then you need to build a strong employer brand. You can use employer branding to reach as many candidates as possible.


What is employer branding?

Employer branding has everything to do with the reputation of your company. Do you want to be a company that talented candidates want to work for? Then you can’t do without a strong employer brand. You need to be an employer of choice. This is also true for the people who already work for you. They are less likely to leave when you have a good reputation.

To build a good reputation, you need to do the following:

  • Establish company values, a positive work culture, and a company personality that aligns with the aspirations of talented candidates.
  • Define what unique set of benefits you offer employees in return for their skills, capabilities and experience.


Why does employer branding matter in recruitment?

Currently, there is a war for talent going on. Therefore, it’s even more difficult to attract talented candidates for your job openings. Your good reputation can persuade jobseekers to choose you over other companies.

You can also use employer branding to retain the employees who already work for you. Employees working at companies with a good reputation are happier and proud, and they become real ambassadors. They are more productive and less likely to leave. They tell their talented friends about how much they enjoy their work. And some even leave positive reviews online. This might inspire talented candidates to apply at your company when there is a job opening.


How Textmetrics can help with your employer branding

To build a strong employer brand, you need to work on all your written communication. That’s a lot of work. The Textmetrics platform can be of great help here. The platform analyzes all of the content you publish. And it provides you with real-time suggestions when your writing deviates too far from your brand identity. That way, you’ll know that all of your written content is consistent with your employer brand. Delivering maximum impact on the talented candidates you want to reach.

Want to try Textmetrics? Click here for a free trial!

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