Are you working at an HRM-department or are you an employer yourself? The search for the best employees is challenging, especially when it seems all companies are fighting to take them in. Don't...
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Koen Brummelhuis
Customer Success Manager
Four governing principles of the plain language ISO standard
Have you heard of the plain language ISO standard yet? It was introduced not long ago, and like other ISO standards, it has to do with governing principles and guidelines. In more detail, it’s...
Formal or informal language: which do you choose?
It’s a question we all ask ourselves when writing an article. Should the tone of voice be formal or informal? Or, in other words. Should you use longer and more complex sentences, third-person...
Why every writer needs AI text improvement
Do you ever experience it? Hours of hard work went into it. But once you sent the text out into the world, something happened that you did not see coming... Your message did not come across at all!...
The importance of inclusive communication
Is your target audience all made up of exactly the same people? No, right? But do you take that into account enough in your communication to your target group? That question is probably followed by...
The 3 benefits of data-driven recruitment
Do you remember your last bad hire? How did you feel when you hired someone who wasn’t right for the job? Probably not great. For a long time, this risk was part of the job of a recruiter. We had to...
Language level B1 and CEFR
Do you receive very few responses when you post a job online? If so, this can lead to several problems. One is the very limited number of suitable candidates to choose from. Another is a lack of...
Chief diversity officer: the job description
Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search...
Diversity recruitment: what is it, and why is it so important?
Diverse teams increase the innovativeness and creativity of companies. And they help companies achieve better results. So, building a more diverse team is what you want, right? Because it helps you...
Three benefits of using an augmented writing platform
How is your company doing in the battle for talent? Are you succeeding in reaching your entire target group with your job ads? Chances are that the number of responses to your job ad is somewhat...
Gender bias in job ads: women are still excluded
Do you have trouble recruiting women? Then you might want to read through your job ads once more before you post them. Chances are that they exclude women. Not because you want to exclude them, but...
DEIB: why you can’t do without the B of belonging in 2022
Striving for more diversity and inclusion is a noble ambition. But is it enough to let everyone feel at ease? Probably not. So, we increasingly hear about DEIB. It’s short for diversity, equity,...
How to recognize age bias in job descriptions
Age bias is more common than you might think. Especially in job descriptions. Age bias often unintentionally slips into the job descriptions that recruiters write. And it's older people who are...