As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search engines like Google. But why is it important for recruiters to know about SEO as well? As you’ve probably noticed, you don’t receive as many applications as you did a couple of years ago. It’s difficult to find suitable candidates for the jobs you post. Using SEO in job descriptions can help you gain a new audience and create a new pool of candidates. Just what you need to find the right talent. And to further diversify your company’s workforce.

The benefits of SEO in job descriptions

When you post a new job online, you probably have a target group in mind. Especially when you have diversity and inclusion goals to reach. But how do you reach this target? SEO in job descriptions is the answer. It’s a great way to target the correct audience. You’ll use a search term in your job descriptions that your target group searches for online. So when they find your job ad, it’s exactly what they are looking for.

Besides optimizing your job descriptions for SEO, you should also optimize your careers page. Because nowadays, people want to read more about a company online before they apply. If jobseekers cannot find more information on your brand, many of them won’t apply. You will miss out on a lot of potential candidates.

Use Textmetrics to write SEO job descriptions

You can find plenty of information online about how to optimize your job descriptions for SEO. But since this can take up a lot of your time, Textmetrics has something for you. Our platform has a special recruitment module to write SEO-optimized job descriptions. It provides you with real-time suggestions for improvements. Perhaps you need to mention the keyword once more in your job ad. Or you forgot to add the keyword to a subtitle. If you implement all the suggestions, your job descriptions will have the perfect SEO score. And, as a result, they will be easy to find online. Just what you need to attract a diverse group of talented candidates.

​​Want to know more about our Smart Writing Assistant? Click here!

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