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Alles wat je moet weten om altijd weer de beste content te schrijven.
In de Textmetrics Newsbase komt een scala aan onderwerpen voorbij, waaronder consistente communicatie, de invloed van AI op contentproductie, het verbeteren van conversiepercentages en de laatste trends en ontwikkelingen op het gebied van content branding, communicatie en natuurlijke taalverwerking.
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Four ways to encourage more women to apply to your jobs
Gender diversity in the workplace has numerous benefits. But to build a well-balanced workforce, women need to actually apply to your jobs. You may have noticed – that getting women to apply to your...
Why generative AI must be approached top-down
…but is currently approached bottom-up When we say that the introduction of ChatGPT did not go unnoticed, that’s quite the understatement. In the shortest possible time, companies were...
The new Job Ad Generator
A short introduction to Texmetrics’ latest addition If you’ve written your fair share of job ads, you know how much time it can take to write them. A perfect job ad doesn’t just fall from the...
The difference between ChatGPT and Textmetrics’ Job Ad Generator
ChatGPT is great for generating content, right? So, if you already use it for some of your content-related tasks, why not use it for writing job ads too? Because at Textmetrics we’ve got something...
Textmetrics has a new logo
There are moments when it becomes essential to embrace change. That's exactly what happened in 2023 when Textmetrics decided it was time for a fantastic rebranding adventure. As a result, our...
Five ways to use AI text generation in recruitment
This is not the first article we’ve written about AI text generation. And it probably won’t be the last, either. In our previous piece, we focused on generating content with an AI application like...
The AI text generation timeline
If we were to ask you about the latest developments in AI text generation, could you name them all? Don’t worry if the answer is no. These developments are happening so fast that it’s hard for...
Push and pull factors: how to use job motivators
Writing a great job posting is not as easy as it might seem. You know – one that attracts the best talent. Especially in times when staff are scarce, your job ad needs to stand out from the rest. It...
Formal or informal language: which do you choose?
It’s a question we all ask ourselves when writing an article. Should the tone of voice be formal or informal? Or, in other words. Should you use longer and more complex sentences, third-person...
A company policy for ChatGPT – discover why you need one
The AI-language model ChatGPT gained millions of users in just a few months. An impressive achievement, and one that hasn’t gone unnoticed. Initially, ChatGPT was mainly used for personal tasks. But...
Tone of voice: what is it, and why is it so important?
How do you address your target group in written communication? It’s a seemingly simple question. But you might have trouble coming up with a clear answer. Perhaps we should be more specific. We want...
How to achieve more diversity in the workplace: five tips
How diverse is your workplace? It’s a question that’s not always easy to answer. There might be a lot of talk about diversity in your workplace. Although that’s a good start, it’s not the same as...
Four tips to get the most out of Google for Jobs
How often do you use Google to find information? Probably a lot, right? It’s the go-to search engine for most internet users. But did you know that Google is also increasingly used to search for...
Why every writer needs AI text improvement
Do you ever experience it? Hours of hard work went into it. But once you sent the text out into the world, something happened that you did not see coming... Your message did not come across at all!...
SEO and text improvement: why the two cannot exist without each other
Why is everyone always talking about the importance of Search Engine Optimization (SEO)? Okay, it's free. But a good SEO strategy takes a lot of time. And time is money. We all know that. But if you...
The challenges of job market communication
... and how Textmetrics helps you get more applicants 'The number of female applicants is still too low.' 'We receive almost no responses to this job posting'. And "The ideal candidate might...
Did you hear about these AI terms yet?
…here’s your very own AI dictionary Do you know what is currently the ultimate buzzword? Right, it’s AI – artificial intelligence. Over the last few months, it’s been practically impossible...
What is machine learning?
…And how does it work? When we say machine learning. You say, ‘That has something to do with AI, right?’ And you’re correct! Don’t worry about not knowing the exact definition of machine...
ChatGPT and Textmetrics: combine the two for the best results
… why a combination of AI applications leads to the best results Have you used it yet? AI-generated content. Content created by artificial intelligence. Since the introduction of ChatGPT,...
AI as a communication assistant
... the Textmetrics smart AI software offers a simple solution to a difficult task Artificial Intelligence: there has been a lot going on lately. This is, of course, due to the arrival of...
For inclusive communication, training alone is not enough
...but fortunately there is the continuous support of Textmetrics It is important to make your communication comprehensible to as wide a group as possible. But do you already consciously take...
The importance of inclusive communication
Is your target audience all made up of exactly the same people? No, right? But do you take that into account enough in your communication to your target group? That question is probably followed by...
Communication models provide insight into communication pitfalls
What do you do with a text you have spent hours working on, but its message does not come across to the target group at all? Throw it in the bin and start again, or is there anything left to...
DEIB in today’s workplace
As you may have noticed, it’s not that easy to build a diverse and inclusive workplace. Many initiatives look good on paper but lead to disappointing results. For many organizations, reaching their...
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