When you’re in recruitment, employer branding may not be the first thing that comes to mind. It has something to do with marketing, right? Not quite. Employer branding is the process of defining and...
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Leontien Rutenfrans
Marketing Manager
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Examples of age bias in the recruitment process
Age discrimination has no place in a diverse and inclusive company. Unfortunately, though, age bias is not something we rarely see. It’s one of the things that keeps companies from reaching their...
SEO and recruitment: the use of SEO in job descriptions
You need a good job description to find the right candidates for a job. This is something that every recruiter knows. In times when talent is scarce, a well-written job ad can help you stand out....
Why is employer branding important?
What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A...
2 ways to eliminate gender bias in the workplace
Gender bias in the workplace probably still happens. But not in your company, right? Are you sure about that? Do you hire as many women as you do men? Is the salary equal between both? The pay gap...
3 reasons why DEIB is important for talent mobility
Employees need to be able to make the most out of their talent, right? Therefore, they might need to move around in the organization. A talent mobility strategy can help you here. It’s about...
What is DEIB?
You seem to be a smart one. You probably know a thing or two about diversity and inclusion, but have you heard about DEIB yet? DEIB is short for diversity, equity, inclusion and belonging. In the...
3 benefits of data-driven recruitment
You always want to hire the best candidates for the job, right? So, wouldn’t it be excellent if there was a technology that could help you do just that? Well, we’ve got good news for you. That...
SEO in job descriptions—use relevant keywords
People looking for a new job often start their search on one of the well-known search engines. What does this mean for you? Your job descriptions must be easy to find online. This is especially...
Gender bias in the recruitment process
Gender bias in recruitment is a real problem. Across all industries, gender bias plays a role in hiring decisions. Often, recruiters don’t even know they are biased. This makes the issue even more...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company...
Use data-driven recruitment to improve the quality of a hire
How often have you hired the wrong person for a job? And how many employees left shortly after they started because the job wasn’t the right fit for them? The answer is probably more than one....
Things to consider when writing at language level B1
How are the diversity and inclusion goals set by your company coming along? Are the results of your efforts what you expected them to be? Or are you a bit disappointed by the progress you’re making?...
All there is to know about diversity recruitment
You’ve probably realized that being diverse and inclusive is no longer just the right thing to do. Sure, diversity is a topic society expects companies to care about. But that’s not the only reason...
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your...
Prevent age bias when hiring new people
The hiring process is not as fair as it might seem. Or as you might believe. Why is that? It’s because, unintentionally, human bias sneaks in. This happens well before the interview stage. It often...
The dos and don’ts for SEO in job descriptions
Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search...
3 tips to improve your diversity recruitment strategy
Are you struggling to reach your diversity and inclusion goals? Then you might need to improve your diversity recruitment strategy. Diversity recruitment is all about hiring a diverse range of...
The impact of age bias on the workforce
Age bias is real, and it’s a big problem. Not just for older people who are trying to find a new job. Or those who are working with younger colleagues. Young people at the opposite end of the age...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the...
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target...
The importance of B1 in job descriptions – Part 2
Four golden tips to improve the readability of your job descriptions. Here we go! Welcome to Part 2 of “The importance of B1 in job description,” extended by popular demand. Where did we leave off?...
The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion...