In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job. Especially when the labor market is tight and it’s difficult to find talented employees.
Employer branding is about positioning your company as an employer of choice. Candidates in your target group need to think of your company as a place they really want to work. That’s the only way to hire the most talented candidates. And to retain the ones who already work for you. Building such a reputation takes time. You need to establish company values, a work culture, and a brand personality. These need to align with the aspirations of these talented candidates. What unique benefits can you offer future employees in return for their skills and experience?
What can employer branding do for recruitment?
It’s not that easy to create a positive employer brand. To become a company the most talented candidates want to work for takes time. But if you succeed in doing so, you can reach a number of goals that you currently can’t. In recruitment, employer branding is important:
- To compete in the battle for talent
Especially when you’re recruiting for a smaller company, the competition for talented candidates is fierce. To attract the best candidates, you need to build a strong employer brand. It’s the best way to maximize your chances in the battle for talent. Especially when you’re hiring young, talented professionals.
- To retain the best employees
Employees in companies with a strong employer brand are more productive, proud and happy. This is exactly what you need for employees to become brand ambassadors. When they share their experiences with their talented friends, more people will want to work for you. Happy and productive employees are also more likely to stay on longer. They might even leave positive reviews online, persuading others to apply.
Use Textmetrics to build a strong employer brand
To build a strong employer brand, you need to work on all of your written communication. That’s easier said than done. Fortunately, technology can be a big help here. You can use the Textmetrics platform to reflect your employer brand in all of your written communication.
The Textmetrics platform analyzes what you write. And our augmented assistant provides real-time suggestions whenever you deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand. And delivers maximum impact on the talented candidates you want to reach.
Want to know more about our Smart Writing Assistant? Click here.