Do you strive to be a more inclusive and diverse company? But has this proven to be more difficult than you thought? Then you should have a look at the job descriptions you write and publish. Do they appeal to people of all backgrounds, ages, and genders? And is everyone in your target group able to understand them? In other words: do you practice inclusive writing? You might find out that the answer is no. One thing we often see is that the language used is too difficult for most people to understand. This is a relatively easy thing to solve. You should write your job descriptions at language level B1. What is that? And how do you write at language level B1? We’ll tell you all about it here.

What is language level B1?

In Europe, the Common European Framework of Reference (CEFR) specifies three language levels: A, B and C.. These are each divided into two sublevels: 1 and 2. Language level A1 is the easiest to understand and C2 is the most difficult to understand. Language level B1 is somewhat in the middle. This is the language level that most people can understand (about 60% of all people). Language level B1 can be described as:

  • straightforward standard language that is within one’s own area of expertise or interest.

It’s easy to read and understand, no matter what a person’s educational background is. That significantly increases the chances that a diverse group of people will read what you have to say.

How to write at language level B1

To write at language level B1, there are a few things you need to keep in mind:

  • Don’t use difficult words or jargon. Instead, use words that everyone knows.
  • Write short, lively sentences that are easy to read.
  • Use a clear title and subtitles.
  • Use bullet points and keep paragraphs short.
  • Choose a readable font and use enough white space.

Use Textmetrics to write understandable job descriptions

Following the rules above for writing at language level B1 seems pretty straightforward. In practice, though, they are not that easy to implement. Could you use some help? Then you should try the Textmetrics platform. It uses AI algorithms to assess the readability of your job descriptions. And it gives you suggestions on how to reach the desired B1 level. That sounds pretty easy, right? Well, it is! All you need to do is follow the instructions you’re given. You’ll end up with a job description at language level B1. And almost everyone in your target group will understand it. Just what you need to become a more inclusive and diverse company.

​​Want to know more about our Smart Writing Assistant? Click here.

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