Keywords are words and phrases in your web content that make it possible for people to find your site through search engines. With Textmetrics, you can analyze keywords and determine their strength with the help of an overall score based on the Search Volume and Competition. Furthermore, this tool finds related search terms for your topic to help you choose the best possible keywords.
You can find the Keyword Analysis and Suggestion Tool in the menu on the left. Alternatively, while working on your content in the editor, access this feature under the Keyword tab.
Watch the video below or keep reading for more information.
The search volume gives you an indication of how often people search for this keyword. It represents the number of searches done per month. The higher the search volume, the more potential visitors you’ll have if your page ranks high in search engine results.
The competition rating gives you an indication of how hard it will be to get high rankings in the search engine results. High competition means that there are many other websites targeting this specific keyword, or that some of these competing websites are considered to be very strong and authoritative.