For who?
How to write for everyone and include everybody?
D&I or DEIB, short for: diversity, equity, inclusion, and belonging, has been a hot topic for the past few years. Find out how Textmetrics can help you achieve your company’s D&I goals.
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More than gender inclusive
Creating diverse and inclusive content is more than just avoiding gender bias. It means including people from all walks of life – different ages, cultures, and even those with lower reading proficiency. Our software has got you covered in this aspect of D&I too.
More than just your content
Meeting your D&I goals is tougher than it seems. Your website needs to be accessible to everyone, not just a select few. Textmetrics can help you do that. For instance, someone who is visually impaired can enjoy your content more if your website is screen reader-friendly and usage of colors like red and green are minimized.
Company wide consistency
Make sure everyone in your company is on the same page when it comes to diversity and inclusion. Using Textmetrics can help keep things consistent, whether it’s in emails, on your website, or during the hiring process. So why not take a company-wide approach and make it easy for everyone?
With Textmetrics, we boosted our D&I goals and saw a 10% increase in female applicants.
– Marieke van Herwerden, Arcadis NL
SEO and Content suggestions perfectly combined in one software.
– Astrid de Graaf, Vattenfall
Textmetrics helps us write a good piece of quality content more quickly. Content that everyone can read and understand.
– Nationale-Nederlanden
All metrics increased when we started working with Textmetrics.
– Werkspot
We put communication quality at the centre of our strategy and decided to write all our job ads in Textmetrics. We substantially increased online success!
– Wesley Connor, Randstad
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Read all customer stories here
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The Role of AI in Dismantling Stereotypes in Branding
For decades, brands have inadvertently (and sometimes advertently) leaned on stereotypes to communicate with their audience. The dashing dad grilling steaks in the backyard, the ever-calm mom gliding through domestic turmoil with a grace that borders on supernatural,...
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Increase Diversity with Gender Neutral Vacancy Texts | Importance & Tips
The year 2022 marked the 23rd year in a row that more women than men attended college or university in the Netherlands. This was revealed in a CBS study they published on International Women's Day 2023 (March 8). This also showed that at the time, the number of women...
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Advantages of hiring neurodivergent talent
Why neurodivergent talent is valuable to your business Have you ever seen a normal person? This slogan was printed on cardboard and posters with mirror foil in the 1970s, so you could see yourself while reading. The message behind this was ambivalent. Did it insinuate...
![How to promote diversity and inclusion in all of your online content](https://www.textmetrics.com/wp-content/uploads/2024/03/mika-ruusunen-AZXye0EF9hE-unsplash-1080x675.jpg)
How to promote diversity and inclusion in all of your online content
Promoting Diversity and Inclusion in Digital Content The basic foundation of diversity is the presence of differences within a particular setting. Even if the concept of diversity and inclusion is subject to interpretation, it remains universally acknowledged as...
![How does the Textmetrics Expert View work](https://www.textmetrics.com/wp-content/uploads/2024/03/cash-macanaya-X9Cemmq4YjM-unsplash-1080x675.jpg)
How does the Textmetrics Expert View work
What is the Textmetrics Expert View and what can you do with it? The Textmetrics software helps you streamline communication within your company – no matter how big or small it is. It makes your texts consistent and gives you suggestions for improvement. You tweak the...
![A conversation with Textmetrics Partner LUB GmbH](https://www.textmetrics.com/wp-content/uploads/2023/12/LUB.png)
A conversation with Textmetrics Partner LUB GmbH
Creating inclusive content is not as easy as some might think, especially not when you speak and write in a gendered language like German. Exactly this linguistic and social challenge is the core business of LUB GmbH, a valued customer and business partner of...
![A conversation with our partner Extanto](https://www.textmetrics.com/wp-content/uploads/2023/12/Extanto.png)
A conversation with our partner Extanto
Extanto is an established company that provides high-quality content services for academic publishing in the USA, with a specialization in science and mathematics. The company started in 2009 and expanded its business in 2017 to include a DEI-content creation and...
![7 tips to attract Gen Z with your job ad](https://www.textmetrics.com/wp-content/uploads/2023/12/mike-von-bWUOx0SaSAk-unsplash-1080x675.jpg)
7 tips to attract Gen Z with your job ad
Gen Z – the generation born between 1997 and 2012 – is ready to enter the job market. Don't scare them off with a job ad where you demand 4 years experience for a starter job on minimum wage. Gen Z has the whole digital world at their fingertips and they know there is...
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