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The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing

The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing

Becoming a better writer

In Part 1 of this blog – The future of writing: augmented writing software; How it all began -, we discussed technologies like artificial intelligence that shape the way we communicate. We took a little trip down memory lane and discovered how writing software evolved over the last few decades. We’ve come a long way since the introduction of the first word processing software WordPerfect and writing software has made our lives a lot easier. It gave us the tools to write without errors and to collaborate with others during the writing process. What the software didn’t do, however, was make us better writers. We had to wait a few decades, but finally, the day has come that new software is available to assist us in improving our writing. 

Challenges companies face when producing written content

For companies, it’s important to distribute well-written, interesting and useful content. Especially online, the competition is tough and it’s not easy to persuade readers to read your content. It’s even more difficult to have readers perform a certain action after they read your content. Taking this into consideration, the quality of your content is just as important as implementing the right SEO strategies. Nowadays the competition is so fierce that even the most experienced writers have to be creative in finding the most powerful words and effective phrases. 

Another thing to keep in mind is that especially bigger companies have more than one writer. A major challenge here is to apply the same tone of voice to all content and be consistent in style. Off course, a style guide can help but it takes time to memorise and implement it in practice. Often there isn’t any time and content has to be published online as quickly as possible. 

How augmented writing can help you produce better content 

Augmented writing can help you solve these problems. It saves money and engages your readers more because:

  • It improves the overall quality of your writing, eliminating unnecessary words and grammar errors. 
  • It helps you maintain consistency throughout your writing. 
  • It avoids biased language that may detract from your writing. 
  • It helps you follow a particular tone of voice and terminology. 
  • It helps you use more positive language that is more likely to achieve your goals. 

Plenty of reasons to consider using augmented writing software as your personal writing coach. You don’t have to be afraid the software will do your writing. It is not designed to replace humans. Augmented software collaborates with you to improve your writing. It gives you positive feedback while writing and makes your life easier. In time you’ll notice that the software gives you fewer suggestions on improvements because you’ve improved your writing skills and your first drafts will be much better than before. 

Discover Textmetrics’ augmented writing software 

At Textmetrics we use artificial intelligence to make you a better writer. Our augmented writing software will assist you in real-time giving you suggestions to write high-quality content that matches the needs of your target audience. It’s important that everyone in your organisation writes in the same tone of voice. Textmetrics can assist you with this as well. The software uses algorithms based on artificial intelligence to recognise aspects such as how formal or informal the text is, how easy to read, how friendly and so on. You can select your preferences and any person who writes a text will automatically be supported to apply the selected settings. On top of that, you can add organisation-specific rules and guidelines. The writer just needs to switch on the cloud-based app and start writing. 

The augmented writing software of Textmetrics can help you centrally manage the tone of voice being used throughout the organisation and coach writers – and everyone else in the organisation that writes a piece every now and then – to become even better at what they do. All the content that is produced is well-written, interesting and useful and will contribute to building the right image. 


The future of writing: augmented writing software – Part 1: How it all began

The future of writing: augmented writing software – Part 1: How it all began

How artificial intelligence changes the way we work

The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem to be a bit too sci-fi for daily use. All these technologies have one thing in common; they rely on artificial intelligence. It greatly reshaped the way we communicate in business, and it has made our work a lot easier and more efficient. 

One of the latest developments in artificial intelligence is augmented writing. Before we tell you more about what it is and how it can help you improve your writing, we want to share a brief history of writing software. A trip down memory lane so to speak, and a way to ease you into the idea of software helping you while you’re writing. 

The first word processing software 

We first started using software to help us write after the introduction of IBM’s personal computer. WordPerfect was the writing software that was most widely used. It made writing so much easier than using a typewriter. It’s hard to imagine just how revolutionary it was. Using WordPerfect made it possible to move text from one place to another and to make corrections while writing. You could check your spelling and even easily add formatting like bold or italic with special formatting codes. None of this was possible on a typewriter. 

What you see is what you get 

WordPerfect was just the beginning. When Apple and Microsoft introduced its operating systems with a graphical user interface new possibilities presented itself. It was the era of the so-called WYSIGYW (what you see if what you get). On your screen, you could see exactly what a document would look like in print version. Microsoft Word was the first writing software to take full advantage of this new technology. It was now possible to see what a printed page would look like right there on the screen. You didn’t have to use formatting codes anymore, like in WordPerfect. On top of that, it was possible to include graphics and tables, and you could choose different fonts and easily change the colors and size of the font. 

Writing together  

Then the introduction of the internet brought new changes to the writing software. The focus shifted from formatting to working together, it was centered on people and collaboration. The first software that made it easy to share documents with colleagues, family, and friends was Writely. When it became successful, it was quickly bought by Google. Soon after, Google Docs was introduced; writing software that can be used by several people in the cloud. This so-called collaboration-first word processor made it possible to have multiple people type at the same time, in the same document, in real-time. Google Docs doesn’t have as many features as Microsoft Word does, but still, it became extremely popular and widely used over a short period of time. 

Writing became easier but not necessarily better

All the writing software that was introduced over the past decades made writing easier, reduced the number of mistakes and made it possible for people to work together. What it didn’t necessarily do though, was making your writing better. Of course, a spell check and working together can improve your writing but it doesn’t necessarily make you a better writer. That’s where augmented writing comes in. 

Software that uses artificial intelligence to facilitate augmented writing doesn’t replace you as a writer, but it will make your content better. By using augmented writing software your content will better match your target audience. Textmetrics is an example of this kind of software and uses artificial intelligence to continuously improve the conversion rates of your texts. It will assist you with real-time suggestions to write high-quality content to connect to your target audience. You can read more about augmented writing software and Textmetrics’ services in Part 2 of this blog: The use of artificial intelligence in augmented writing.

How AI will improve all your communication

How AI will improve all your communication

Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is not exactly motivating. With Artificial Intelligence sliding you through the process of writing, life suddenly becomes a whole lot brighter.

Artificial Intelligence – AI. The word alone is buzzing through offices, industrial halls, and households. What does it mean? What does it do? We are going to use AI privately and professionally. Let’s forget ‘private’ for now and focus on professional use, on the use in corporate communication to be more precise. 

Really read

Imagine yourself writing a message that will be read by 500 plus co-workers. Read, not just glanced at. Wouldn’t it be great to have your idea, your proposal, your vision noticed by every member of staff, no matter how you wrote it down? Completely according to the rules of writing corporate communication management has laid down. AI will do that for you. And so much more.

AI uses tools like machine learning and Big Data and develops itself while being used. You can design a tone of voice and Textmetrics vast number of algorithms will give you the right wording while you’re writing. It will even suggest changes while it is at it. Instead of someone looking over your shoulder, something is reading and typing with you.

The template

What can you do with AI in a Textmetrics template? You can define how easy to read your text should be. Or, how sophisticated. How formal or informal your text must be, will it be read by women mostly, men, or is a neutral tone of voice preferred? Can the message be friendly, or reminding with a slight hint of urgency? You can set all those variations and once your staff member starts writing, all he or she must do is set the specific tone of voice.

And that’s not all. As an organization you can set specific rules and guidelines you want to use. Enter them in the template, activate it and all co-workers’ texts will be in line with your demands. All they need to do is turn on the app in the cloud to call out the support of Textmetrics. AI will correct and give suggestions in real time. All your internal and external communication will be greatly appreciated by those who receive it, both by colleagues and the public.

Immense impact

This doesn’t only sound easy, it is easy. But the impact of this company-broad coherent communication is immense: higher conversion, higher customer satisfaction, better quality response to AI recruiting ads and a consistent company tone of voice. Communication that doesn’t depend on who is writing this week’s newsletter, or brochure or HRM ad, but texts that are fully compliant with your guidelines and wishes.

Will AI take away staff jobs, now that writing has become a “piece of cake”? Not likely, AI will take out the dull and simple tasks, giving staff members time to be more creative, develop plans they never got around to and make work at the office more exciting and fulfilling. That is quite motivating, in contrast to the senior member’s red pen.

Stone Age

Happy staff members, satisfied customers, better applicants for job openings; it’s just a few of the many things AI can give. Remember the times when you read the news in the morning paper, and were brought up to date by the evening news on television? Seems like the Stone Age, doesn’t it? Everything happens in real time, so you must respond in real time as well. News is reported in a few minutes, sometimes even in a few seconds. The digital era is reigning and will give us more ways to make our work easier, get our household chores done by the time we come home, make our traffic safer, and production all over more efficient.

Embracing AI may be difficult at first, but once realization has set in how much help may come from smart machines and robots, AI will be greeted as a longtime friend. A precious ally in beating everyday routine.

Webtexttool is now Textmetrics

Webtexttool is now Textmetrics

After many years of operating under the Webtexttool brand, we are now changing our company name to Textmetrics. This new name and identity better represent the direction in which we are going and our ambitions towards becoming a leader in the content creation and analytics industry.

Why are we doing this?
Back in 2014 we started as a basic DIY SEO Tool – to help everyone optimize webpages for search engines. Of course the SEO part is still there and it has much evolved over the past years (and rest assured, we will continue to develop that 😊). Besides that, we have been adding more and more functionality to help you monitor and improve content quality, like writing for your target audience, making sure that your content is understandable, etc. We have been adding a lot of natural language knowledge, AI and machine learning for this. And that is just the beginning. Also, it’s not just about webcontent anymore. Our content quality analysis can be used to improve any written text, like job descriptions, emails, brochures, letters, etc. Therefore we feel that Textmetrics better suits what we are doing and more importantly, what it will bring for you as a customer.

What does that mean for you?
We’re still the same company, run by the same team, devoted to bring you the best content creation and management platform ever.

Your user data, account(s), content, plugin access, pricing, and special arrangements will remain the same.
Small iterations and changes in look and feel will take place over the next weeks as we accommodate to the new brand. You will notice our name change soon on all our mailings, website, plugins, platform, invoices and promotional materials.

We have put a lot of effort in this migration process and tested a lot of scenario’s. However, with over 50,000 users, it’s not unthinkable that there is an exception. In case you run into issues, please get in touch with our support team : or chat on the website.

Some things to keep in mind
You might need to re-login in the application and our plugins (your username / password will remain the same, but “remember me” relies on cookies which are connected with the domain)
When you go to the “old” website or application, it should automatically redirect you to the Textmetrics site / app. If you have made bookmarks, we’d suggest to update those.

Thank you!
For all of you that hopped into this adventure with us with the Webtexttool brand, we sincerely thank you. We are eager to serve you even better under the Textmetrics brand!

Thank you all, and Viva Textmetrics!

Solutions to 5 Common HR Challenges

Solutions to 5 Common HR Challenges

Hiring has never been easy.

However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been easier. Nevertheless, HR teams still find themselves battling similar challenges that can slow down hiring progress and cost the organization money that they’d likely rather save.

Still, challenges can be overcome. In this article, we examine some of the most pervasive HR hiring challenges and offer solutions to the issue. Fighting these common challenges can help your team become more efficient, save your organization money, and hire the best fit for the role, which will help the long-term success of not only the business but your team, as well.

Common HR Issue #1: Attracting the right fit

Most recruiters would say that their number one challenge is attracting the right talent for the role. HR teams are inundated with thousands of resumes from unqualified candidates – often, it’s like finding a needle in a haystack.

Solution: Use an AI keyword spotting tool like Textmetrics, and ensure that your job ads are written as clearly as possible to attract the skills you want.

Be concise and clear – the more precise the writing, the better when it comes to job ads. You’re looking for candidates that can answer the questions you’re posing and read between the lines to give you what you want. Use an application form with pointed questions that will train your AI recruiting tool to spot common wording patterns, sentence structure, and certain keywords. If you’re not using technology, set these common parameters for your team and discard any resume that doesn’t meet them.

Common HR Issue #2: Engaging the talent you want

So you’ve interviewed your candidates and have narrowed it down to three superstars. What makes them choose your company over another? One of the biggest challenges interviewers face is selling the role to the candidate they want.

Solution: Research, research, research

Superstar talent leaves a paper trail – their goals and their successes are often widely published online and in their industry communications. Have your team find out what makes them tick and include it in the offer. Talented candidates want a chance to grow in their career over anything else. Prove that your organization can do that for them, and they will consider you over others.

But don’t discount other perks, too. Candidates want to know what makes your organization worth their while. An attractive offer package, plus the ability to succeed and grow even more than they already have, may just land you your newest superstar hire.

Common HR Issue #3: Using data-driven recruitment

While AI systems for recruiting boast that they can save your team more time than ever, collecting and processing data can prove to be more of a hassle than it seems. Tracking data and trends require HR coordinators that know their way around a CRM or other database-driven system.

Solution: Pick a few metrics that align with your organization’s KPIs and invest in recruitment tracking software

You don’t have to track every metric there is – that’s a waste of your team’s time and efforts. Instead, invest in an easy to use recruitment marketing software system and discuss with senior management the best metrics to track. You’ll find it much easier to set goals for your team that are actually measurable and achievable.

Common HR Issue #4: Hiring fast

Everyone wants to cut the laborious, long process of hiring the right candidate. However, everyone also wants the best fit for the role. How do you fast-track hiring without sacrificing quality?

Solution: Overhaul your hiring process

Are all the hiring stages your organization goes through really necessary? Can you get away with cutting the interview process to an in-depth get-to-know-you interview and then an informal meet and greet with senior management? Can you let an AI or technology-based system take care of the pre-screening for you? Look at the way you hire and then look at how it can be streamlined. Chances are, you can probably cut out a lot of the time you spend on menial tasks.

Common HR Issue #5: Building and keeping a strong organizational brand

Candidates look for organizations that will best fit their values and standards. But keeping a good employer brand, especially if you’ve had some disgruntled employees leave or be terminated, can be hard.

Solution: Make brand management and marketing a part of your HR process

No, you don’t have to hire marketing coordinators – but you should consider working closely with your marketing team or training your HR coordinators to respond to reviews online, positive or negative. Build an attractive website that outlines what your company can do for employees, and what they can do when working for you. Tell your brand story – ask your marketing team to let a member of your team guest blog, and consider publishing testimonials that cast your company in a good light.

HR challenges don’t have to be overwhelming. By training your team to spot challenges and implement solutions, you can hire faster, keep candidates longer, and build your brand as an organization while cutting the inefficiencies that can build up over time.

Get in touch to discuss how to implement Textmetrics in your organisation