The importance of brand consistency

The importance of brand consistency

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your messaging, the more consistent your branding. Textmetrics can help you improve your brand consistency. But before we tell you a bit more about that, let’s see why brand consistency is so important. 

Brand consistency = brand recognition

The most obvious reason why brand consistency is so important is that it leads to brand recognition. As a company, this is what you should always strive for, to be immediately recognizable by your target audience. You could say brand consistency is marketing at a higher level. By being consistent in your messaging you can set your brand apart from your competitors, which is especially valuable in a highly competitive and saturated market.

It helps build trust and loyalty

Trust is an important factor when it comes to selling your product or service. Brand recognition is about more than getting your name out there, it’s about helping customers get to know your brand on a personal level. Trust works so well because purchasing is more an emotional decision than a practical one. You can trigger the right emotions by making your customers feel like they know your brand. Once you have built the necessary trust, it’s easier to persuade customers to make a purchase. Brand consistency helps to build trust and loyalty since consumers will know what to expect when they buy your product or use your service. 

It evokes positive emotions about your brand

Consistently communicating positive messages can also help evoke positive emotions from your target audience. And the best thing is that your audience will, over time, begin to associate these positive emotions with your brand. It takes some time and persistence, but when it’s done right, even the slightest hint of your brand will affect those same positive emotions in your audience. Just imagine the impact on your business when exposure to your brand always makes people feel happy. It’s no secret that happy people are more likely to make a purchase. 

It helps you beat your competition

When your company does business in a highly competitive, saturated market, brand consistency can play a very important role. Being consistent in your messaging can really set your brand apart from your competitors. When customers have to choose between a number of near-identical offers, brand consistency often means the difference between earning a customer’s business or losing them to the competition. It’s important to remember that improving brand consistency will lead to more brand recognition, consumer trust, and positive reception by potential customers. And these are all important factors that determine whether a customer chooses your brand over your competition. Brand consistency sets your company apart from the rest, time and time again.

Let Textmetrics help you be consistent in your messaging

In the digital age, it’s pretty easy to create blog posts, eBooks, and other online content. Chances are that you publish articles online daily and distribute eBooks on a regular basis. The employees who write this content likely have some sort of style guide available to make sure that everything they write is in line with your brand identity. 

At Textmetrics, we know that these style guides usually aren’t enough to guarantee the level of consistency you want and need for your brand. That’s why we developed a number of tools that can help you make sure that all employees communicate according to branding standards. The algorithms we developed, will assess in real time what people are writing and our augmented assistant will help them whenever they deviate too far from your brand identity. This allows you to ensure that all written content is consistent with corporate standards and delivers a maximum impact on your target audience.

 

Meet Textmetrics at the Web Summit 2019 in Lisbon

Meet Textmetrics at the Web Summit 2019 in Lisbon

We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019.

Web Summit Conference 

The Web Summit is a well-known conference where all CEO’s of technology companies, fast-growing start-ups, policy marketers and heads of state meet each other. This year it is expected to receive over 70,000 people at the conference in Lisbon.  According to Forbes Web Summit is “the best technology conference on the planet”.

Meet Textmetrics

It would be great to meet you at the Web Summit! Please visit us at our conference booth G109 on Tuesday November 5th at Growth Startups area. If you would like to plan a personal meeting please contact us through the Web Summit app or by email at support @ Textmetrics.com. Textmetrics is the growing content creation platform that enables you to create web content that matches your target audience. With the help of AI, Big Data and machine learning you will be able to receive real-time suggestions to write high quality content that converts. According to the Branded Content Manager at Bol.com “We were looking for a web content tool to make our text findable at scale and convert better. Textmetrics is the best solution for us!”

Textmetrics is nominated for the Dutch Recruitment Tech Awards 2019

Textmetrics is nominated for the Dutch Recruitment Tech Awards 2019

Textmetrics has been nominated for best tech, innovative and effective recruitment tool for the Dutch Recruitment Tech Awards 2019. Marcel Leeman, CEO of Textmetrics, about the nomination: “It’s great to notice that a professional jury is convinced of the future of our developed technology for the recruitment sector.”

Watch the full interview with Marcel Leeman (only Dutch):


Vote for Textmetrics!
The award will be handed out on the 22nd of November. The winner will for 50% be decided by votes given by the public, that’s why Textmetrics needs your vote! The voting will close on the 7th of November at 5 pm. Voting will take less than a minute and can be done by following the steps down below. We want to thank you in advance for helping us win this award!

  • Go to the website https://www.recruitmenttech.nl/awards/stemmen/
  • Login with your LinkedIn account
  • Choose Textmetrics for the best tool and choose a case (you can make your own decision here)
  • Enter your information and choose the option ‘Verzenden’

 

Textmetrics launches Drupal 8 plugin

Textmetrics launches Drupal 8 plugin

Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8.

The Textmetrics plugin integrates with the Drupal CMS editor. While writing your content, you will see realtime suggestions on how to improve your content. The suggestions will show directly alongside the editor, so they are clearly visible and easy to follow.The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. Read more about this plugin.

About Textmetrics
Textmetrics is the content creation and content performance monitoring platform that enables you to create content specifically for your target audience. The aim of Textmetrics is to make sure your content is found better and converts better. With Textmetrics you can make sure your content is SEO friendly and matches your target audience in terms of readability (B1 level), tone of voice, sentiment and several other important aspects. Resulting in more traffic and higher conversion on your site.

Textmetrics integrations
Textmetrics has several other plugins available for popular CMS’s like ao. WordPress, Sitecore, Craft, Umbraco and also for Microsoft Word and Outlook. More information can be found on the Textmetrics plugins page.

5 ways machine learning is revolutionizing content marketing

5 ways machine learning is revolutionizing content marketing

Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular basis and you may have noticed that it’s hard to combine with all the other tasks that need to be done during the week. 

Luckily, in today’s digital age, there’s help on the way. It’s called machine learning and can benefit every aspect of content marketing. It can help content marketers produce content more quickly, transforming content marketing as we know it. Do you want to know more about how machine learning can revolutionize content marketing? Then keep on reading! 

#1. Cost-effective and time-saving 

Machine learning can help you save money and time when used in your content marketing strategy. Before creating content you should always run important analytics, like finding the right keywords or researching what your target audience is interested in today. Because it’s simply a waste of time to write an article that nobody’s interested in or that can’t be found through the search engines. Machine learning can do these repetitive preliminary tasks quickly and efficiently, saving you not only money but also a huge amount of time that you can spend on writing the best possible articles. 

#2. Increase productivity 

Saving time gives you the opportunity to do more and increase your productivity. Machine learning is a great tool to have on that front. It can’t write the content for you, but it can take over certain simple and time-consuming tasks like the keyword analysis we mentioned above. You’ll have more time to focus on the writing itself without having to worry that machine learning will take over. You remain in the driver’s seat, but you now have the tools at hand to leave the repetitive and mundane tasks to automation. 

#3. Improve personalization 

Creating customized content for different target audiences is likely one of the things that take up most of your time. For example, your target audience receives a huge amount of commercial emails every month, so your email needs to be of direct interest to the reader if your goal is to get a response. Machine learning can be a huge help here. It can assist in gathering very precise data about your audience and predict which subjects they’re interested in. This allows  you to categorize your audience into groups and helps you create personalized content for them during every step of the customer journey. 

#4. Improve the quality of your content 

Machine learning not only lets you be more productive and improve personalization, it can also help you improve the overall quality of your content. When you have a better understanding of what kind of content works, you can create optimized pieces that stand the best chance of finding and engaging your audience. Discovering the best topics to write about and figuring out how to do a better job at writing than your competitors usually takes a lot of time. Machine learning can assist in identifying trending and quality content in real time, helping you determine what the quality of your writing should be to defeat your competition. 

#5. Optimize your content for the right audience

Machine learning algorithms can provide you with all sorts of guidelines to help you improve your content, like detecting when you use the passive voice or a lot of chlichés. It can also ensure that you’re writing for the right audience. Does your target audience consist of mostly men or is it women you’re writing for? And what’s the language level of your audience? You know all this before you start writing, but is it also reflected in your content? A machine learning algorithm can help you out here, making sure your content is fully targeted at your audience. 

The importance of optimized content 

As you just read above, there is lots of content out there and the competition is fierce. This makes it quite the challenge to produce engaging and interesting content that your target audience wants to read. Writing engaging content is one thing, but you also need to make sure that your content shows up somewhere near the top of the search engine results. 

That’s why it’s so important to produce optimized content. This means that your content adheres to the basic SEO rules to generate the right traffic and make it easier to be found in search. It also means that your content is fully targeted at the right audience. The machine-learning algorithms of Textmetrics can help you with all of this, increasing the quality of your content, saving you time and money, and boosting your productivity.