The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer
In Part 1 of this blog – The future of writing: augmented writing software; How it all began -, we discussed technologies like artificial intelligence that shape the way we communicate. We took a little trip down memory lane and discovered how writing software evolved over the last few decades. We’ve come a long way since the introduction of the first word processing software WordPerfect and writing software has made our lives a lot easier. It gave us the tools to write without errors and to collaborate with others during the writing process. What the software didn’t do, however, was make us better writers. We had to wait a few decades, but finally, the day has come that new software is available to assist us in improving our writing.
Challenges companies face when producing written content
For companies, it’s important to distribute well-written, interesting and useful content. Especially online, the competition is tough and it’s not easy to persuade readers to read your content. It’s even more difficult to have readers perform a certain action after they read your content. Taking this into consideration, the quality of your content is just as important as implementing the right SEO strategies. Nowadays the competition is so fierce that even the most experienced writers have to be creative in finding the most powerful words and effective phrases.
Another thing to keep in mind is that especially bigger companies have more than one writer. A major challenge here is to apply the same tone of voice to all content and be consistent in style. Off course, a style guide can help but it takes time to memorise and implement it in practice. Often there isn’t any time and content has to be published online as quickly as possible.
How augmented writing can help you produce better content
Augmented writing can help you solve these problems. It saves money and engages your readers more because:
- It improves the overall quality of your writing, eliminating unnecessary words and grammar errors.
- It helps you maintain consistency throughout your writing.
- It avoids biased language that may detract from your writing.
- It helps you follow a particular tone of voice and terminology.
- It helps you use more positive language that is more likely to achieve your goals.
Plenty of reasons to consider using augmented writing software as your personal writing coach. You don’t have to be afraid the software will do your writing. It is not designed to replace humans. Augmented software collaborates with you to improve your writing. It gives you positive feedback while writing and makes your life easier. In time you’ll notice that the software gives you fewer suggestions on improvements because you’ve improved your writing skills and your first drafts will be much better than before.
Discover Textmetrics’ augmented writing software
At Textmetrics we use artificial intelligence to make you a better writer. Our augmented writing software will assist you in real-time giving you suggestions to write high-quality content that matches the needs of your target audience. It’s important that everyone in your organisation writes in the same tone of voice. Textmetrics can assist you with this as well. The software uses algorithms based on artificial intelligence to recognise aspects such as how formal or informal the text is, how easy to read, how friendly and so on. You can select your preferences and any person who writes a text will automatically be supported to apply the selected settings. On top of that, you can add organisation-specific rules and guidelines. The writer just needs to switch on the cloud-based app and start writing.
The augmented writing software of Textmetrics can help you centrally manage the tone of voice being used throughout the organisation and coach writers – and everyone else in the organisation that writes a piece every now and then – to become even better at what they do. All the content that is produced is well-written, interesting and useful and will contribute to building the right image.