Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job ads featured there? That’s where SEO comes in. It’s short for search engine optimization. By using SEO in job descriptions, the algorithms of search engines will reward you with a high ranking. You need this if you want to reach your entire target group. Which is what you want because you’ll receive more applications from talented candidates. And it will be easier to reach your diversity and inclusion goals. But how do you include SEO in your job descriptions? We’ll tell you that below.

3 SEO job descriptions techniques

Optimizing your job descriptions for SEO isn’t as difficult as you might think. Especially if you follow our three tips for writing SEO job descriptions below.

Use the right keywords SEO always starts with keyword research. What do people using search engines search for when they are looking for a job? You can use keyword research tools for this. Have you found the keyword you need to optimize your job ad for? Then don’t forget to use that keyword in the right way. You need to mention it in the title, subtitle, first paragraph, and a few more times in the job ad.

Write straightforward job titlesThe job title should include the keyword you’re optimizing your job ad for. It’s also a good idea to add the location. A lot of jobseekers include their desired location in their search query. Always remember not to overcomplicate the job title. Instead, keep it straightforward. You can also add whether the position is full-time or part-time.

Focus on readability SEO is about more than just adding keywords to your job descriptions. Your job ads also need to be readable. Lengthy paragraphs, for example, won’t encourage candidates to apply. On the contrary, they will scare candidates away. On top of that, they won’t do any good for your ranking in the search engines. Readability is highly appreciated by candidates and search engines. You should not forget about that.

Use Textmetrics to write SEO job descriptions

The Textmetrics platform has a special recruitment module to write SEO job descriptions. It provides you with real-time suggestions for improvements. Perhaps you need to mention the keyword once more in your job ad. Or you forgot to add the keyword to a subtitle. The platform will also give your job ads a readability score. You might need to shorten some sentences to increase the readability, for example. Have you implemented all of the suggestions the platform has given you? Then you’ll have job descriptions with the perfect SEO score and that are easy to find online. Just what you need to attract a diverse group of talented candidates.

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