Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
5 benefits of data-driven recruitment

5 benefits of data-driven recruitment

How often have you hired the wrong person for the job? It has probably happened a lot more often than you’d like. No less than 74% of managers and recruiters have done so at least once during their career. Wouldn’t it be great if bad hires could become a thing of the...

What is diversity recruitment, and why is it important?

What is diversity recruitment, and why is it important?

How diverse is your workforce? Before you answer, we’re not just talking about creating the perfect male/female ratio. As you know, diversity is about a lot more than that. You want a workforce that is diverse in gender, age and race. And in religion, sexual...

5 ways to prevent gender bias in your recruitment process

5 ways to prevent gender bias in your recruitment process

In 2022, we still have to deal with exclusion within the recruitment process. Most of the time people are not aware of for example gender bias in their process. Therefore, it’s getting more and more important to make everybody aware of gender. In this whitepaper we...

4 Wege zur Verbesserung Ihres Employer Branding – part 2

4 Wege zur Verbesserung Ihres Employer Branding – part 2

Haben Sie schon den ersten Teil dieses Blogbeitrags gelesen? Dann wissen Sie, dass es viel Geduld erfordert, ein vielfältiges und integratives Unternehmen zu werden. Es kostet viel Zeit und Mühe. Die Erreichung Ihrer Ziele in Bezug auf Vielfalt und Integration kann...

4 Wege zur Verbesserung Ihres Employer Branding – Part 1

4 Wege zur Verbesserung Ihres Employer Branding – Part 1

Ein vielfältiges und integratives Unternehmen zu werden, geht nicht von heute auf morgen. Das haben Sie wahrscheinlich schon erkannt. Es braucht viel Zeit und Mühe, um Ihre Ziele in Bezug auf Vielfalt und Integration zu erreichen. Was Sie dabei unterstützen kann, ist...

Beispiele für altersbedingte Verzerrungen im Einstellungsprozess

Beispiele für altersbedingte Verzerrungen im Einstellungsprozess

Altersdiskriminierung hat in einem vielfältigen und integrativen Unternehmen nichts zu suchen. Leider sind altersbedingte Voreingenommenheiten nicht selten zu beobachten. Sie gehören zu den Dingen, die Unternehmen davon abhalten, ihre Ziele in Bezug auf Vielfalt und...

5 Möglichkeiten, in DEIB zu investieren

5 Möglichkeiten, in DEIB zu investieren

Wollen Sie Top-Talente unterschiedlicher Herkunft, Rasse und Kultur anziehen und halten? Dann müssen Sie einen Arbeitsplatz schaffen, an dem sich alle Mitarbeiter sicher, respektiert und wertgeschätzt fühlen. Jeder muss das Gefühl haben, dazuzugehören. DEIB spielt...

How age bias can make you miss out on talent

How age bias can make you miss out on talent

Have you been having trouble finding the “right person for the job” lately? Then you’re not the only one. In contrast with a few years ago, the current job market is tight. It doesn’t help that many older workers aren’t included in the recruitment process. Excluding...

Why is employer branding important?

Why is employer branding important?

What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...

2 ways to eliminate gender bias in the workplace

2 ways to eliminate gender bias in the workplace

Gender bias in the workplace probably still happens. But not in your company, right? Are you sure about that? Do you hire as many women as you do men? Is the salary equal between both? The pay gap between men and women is a real thing. Just as gender bias is....

How can you invest in DEIB?

How can you invest in DEIB?

Diversity and inclusion are probably high on your company’s agenda by now. But is it enough to create a workplace where employees feel safe, valued and respected? Maybe not. You might need to do more. Especially if you want to attract and retain the best talent out...

3 reasons why DEIB is important for talent mobility

3 reasons why DEIB is important for talent mobility

Employees need to be able to make the most out of their talent, right? Therefore, they might need to move around in the organization. A talent mobility strategy can help you here. It’s about enabling employees to change positions. For this, you need to know your...

DEIB: why you can’t do without the B of belonging in 2022

DEIB: why you can’t do without the B of belonging in 2022

Striving for more diversity and inclusion is a noble ambition. But is it enough to let everyone feel at ease? Probably not. So, we increasingly hear about DEIB. It’s short for diversity, equity, inclusion and belonging. The last one—belonging—is something you can’t do...

What is DEIB?

What is DEIB?

You probably know a thing or two about diversity and inclusion. But have you heard about DEIB yet? It’s short for diversity, equity, inclusion and belonging. In the workplace, diversity and inclusion is becoming more and more important. Your company probably has...

The chief diversity officer job description

The chief diversity officer job description

All you need to know to hire a chief diversity officer in 2022 Is 2022 going to be the year that you reach all your diversity and inclusion goals?  The year you become a more diverse company? Then you can’t do without a chief diversity officer. This person is solely...

3 benefits of data-driven recruitment

3 benefits of data-driven recruitment

You always want to hire the best candidates for the job, right? So, wouldn’t it be excellent if there was a technology that could help you do just that? Well, we’ve got good news for you. That technology exists. It’s called data-driven recruitment, and it is a lot...

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