Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
The benefits of data-driven recruitment
Do you want your company’s workforce to be more inclusive and diverse? Have you set ambitious goals to achieve this? Then you’ll need to take a closer look at your recruitment strategy. That’s where a more diverse workforce starts. An innovation like data-driven...
5 ways to improve your diversity recruitment strategy
Has your company set ambitious diversity and inclusion goals? Then you’ll need a successful diversity recruitment strategy to reach them. You want to hire a diverse range of people. Diverse when it comes to age, gender, race, sexual orientation and religion. And...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse when its job descriptions are unbiased. And understandable to everyone...
The importance of employer branding in recruitment
Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. And it’s important for all companies, not just for the ones that have to find talented employees in tight labor market...
Use an augmented writing platform to achieve D&I goals
Ambitious diversity and inclusion goals leave recruiters with quite the challenge. Because a more diverse and inclusive workforce starts with hiring candidates with different backgrounds, ages and genders. To do so, you’ll need to write inclusive job descriptions that...
Prevent age bias to reach your D&I goals
We know that an increasing number of companies set themselves ambitious diversity and inclusion goals. There is one thing in this context that makes little sense, though. We’re talking about age bias. Age discrimination is by far the most common form of discrimination...
Diversity and inclusion and biased language
In recent years, diversity and inclusion has become the top priority for a growing number of companies. If we take a look at the benefits of a diverse workforce, the reason for this becomes clear. Diversity and inclusion is essential to be successful. Companies that...
Gender decoder to prevent gender bias
When we speak about more diversity and inclusion in the workforce, gender diversity is something that almost always comes up. Companies strive for more women in leadership roles, or more women in general, but struggle to succeed in doing so. Gender bias plays an...
Write job descriptions at B1 level to reach your D&I goals
If your company has set ambitious diversity and inclusion goals, you’ve probably already noticed that these aren’t that easy to reach. What you probably don’t know is that job descriptions play a key role here. In particular, the readability of these job descriptions....
Writing without excluding people with an augmented writing platform
You want to reach as many people as possible with the content you write and publish. That means it should appeal to everyone and, above all, it should not exclude people. That is why it is necessary to write inclusively. If you are an inclusive organization or if you...
Accessibility job postings leaves much to be desired
De Nederlandse versie vindt u onderaan Accessibility job postings leaves much to be desired Arnhem, 16 April 2021 - Incorrect use of color, meaning that visually impaired people cannot read a job description. Or the absence of an audio version. Many job postings...
Textmetrics expands text analysis platform to Germany, Belgium, and the United States
De Nederlandse versie vindt u onderaan Arnhem, April 14, 2021 - Textmetrics, a Dutch tech company with a fast-growing, data-driven text analytics platform, is expanding its activities to the German, Belgian and American markets. The main focus is on diversity...
New: the chief diversity officer job description
Nowadays, diversity and inclusion in the workplace are top priorities. The diversion and inclusion goals (D&I goals) companies set are slowly but surely becoming the most important goals to achieve. To do so, many companies are now working on a chief diversity...
Employer branding in recruitment
You might wonder how the term “branding” fits in with recruitment. Isn’t that a marketing thing? Well, yes, it is. Employer branding in recruitment, however, has to do with creating a strong employer brand to reach and retain as many potential candidates as possible....
How SEO job descriptions can help you reach your diversity and inclusion goals
The findability of your company’s job descriptions is extremely important if you want to reach as many potential applicants as possible. And that is what you should strive for if your company has set ambitious diversity and inclusion goals. SEO job descriptions play...
Data-driven recruitment for a more diverse workforce
Data-driven recruitment is an innovation used for a data-driven approach to the recruitment process. It is based on the use of technologies, techniques and data to analyze a large group of candidates. It helps recruiters find candidates with the right skills,...
Diversity and inclusion and an augmented writing platform
Reaching their diversity and inclusion goals is something countless companies strive for. Not only because it’s something society asks for, but also because it positively impacts revenue, employee satisfaction and the company’s reputation. But we know that this is not...
Diversity and inclusion in recruitment
From the diversity and inclusion goals that many companies have set for themselves, it’s obvious that their importance is understood. If you take a quick look at the benefits of a diverse workforce, it’s clear to see why. Diverse and inclusive workplaces are more...
Prevent age bias for a more diverse workforce
We hear all about it on the news. When an older person loses their job, it’s harder for them to find something new. That’s difficult to reconcile with the increasing number of companies that strive for inclusion and diversity in the workforce. These good intentions...
Reduce gender bias for a more diverse workforce
Diversity and inclusion in the workforce come in a number of ways. Gender diversity is one of them, and one that still needs some work. Politically, it’s high on the agenda. Companies want more women in leadership roles. While that’s an admirable goal, it’s one that...
The importance of writing job descriptions at the understandable B1 level
The importance of writing job descriptions at the understandable B1 level Diversity and inclusion in the workplace are highly valued nowadays. Of course, it’s the right thing to do. And research shows that diversity plays an important role in the profitability of a...
Diversity and inclusion in recruitment: how to hire more diverse candidates?
In recent years, a growing number of companies have stated that diversity and inclusion in the workplace are their top priority. Because the more diverse the workplace is, the more profitable it will be in comparison with less diverse companies. Now more than ever,...
An Introduction to Automatic Keyphrase Extraction
With the increasing amount of content available on the Web, we have bountiful information resources in the form of web pages (henceforth called documents). At the same time, having so much information at our disposal can make it unwieldy to go through and find exactly...
Augmented writing platforms and divers and inclusive recruitment: how does it work?
To know how augmented writing platforms can be of help in recruitment, and more specifically in preventing gender bias in writing job descriptions, you first need to know what augmented writing tools are. Augmented writing can best be described as a technology that...