Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.

Examples of age bias in the recruitment process

Examples of age bias in the recruitment process

Age discrimination has no place in a diverse and inclusive company. Unfortunately, though, age bias is not something we rarely see. It’s one of the things that keeps companies from reaching their diversity and inclusion goals. Age discrimination arises in various...

Ageism or age bias in the recruitment process

Ageism or age bias in the recruitment process

Seen from the perspective of older workers You want to be an inclusive and diverse company, right? That is why you have ambitious diversity and inclusion goals. Just as many other companies have done in recent years. Older workers, however, still feel discriminated...

5 ways to invest in DEIB

5 ways to invest in DEIB

Do you want to attract and keep top talent of different backgrounds, races and cultures? Then you need to create a workplace where all employees feel safe, respected and valued. Everybody needs to feel like they belong. DEIB plays an important role here. It’s short...

SEO and recruitment: the use of SEO in job descriptions

SEO and recruitment: the use of SEO in job descriptions

You need a good job description to find the right candidates for a job. This is something that every recruiter knows. In times when talent is scarce, a well-written job ad can help you stand out. But how valuable is a good job description if very few people read it?...

Gender bias in job ads: women are still excluded

Gender bias in job ads: women are still excluded

Do you have trouble recruiting women? Then you might want to read through your job ads once more before you post them. Chances are that they exclude women. Not because you want to exclude them, but because of something we call gender bias. The words used in job ads...

How age bias can make you miss out on talent

How age bias can make you miss out on talent

Have you been having trouble finding the “right person for the job” lately? Then you’re not the only one. In contrast with a few years ago, the current job market is tight. It doesn’t help that many older workers aren’t included in the recruitment process. Excluding...

Why is employer branding important?

Why is employer branding important?

What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...

2 ways to eliminate gender bias in the workplace

2 ways to eliminate gender bias in the workplace

Gender bias in the workplace probably still happens. But not in your company, right? Are you sure about that? Do you hire as many women as you do men? Is the salary equal between both? The pay gap between men and women is a real thing. Just as gender bias is....

How can you invest in DEIB?

How can you invest in DEIB?

Diversity and inclusion are probably high on your company’s agenda by now. But is it enough to create a workplace where employees feel safe, valued and respected? Maybe not. You might need to do more. Especially if you want to attract and retain the best talent out...

3 reasons why DEIB is important for talent mobility

3 reasons why DEIB is important for talent mobility

Employees need to be able to make the most out of their talent, right? Therefore, they might need to move around in the organization. A talent mobility strategy can help you here. It’s about enabling employees to change positions. For this, you need to know your...

DEIB: why you can’t do without the B of belonging in 2022

DEIB: why you can’t do without the B of belonging in 2022

Striving for more diversity and inclusion is a noble ambition. But is it enough to let everyone feel at ease? Probably not. So, we increasingly hear about DEIB. It’s short for diversity, equity, inclusion and belonging. The last one—belonging—is something you can’t do...

What is DEIB?

What is DEIB?

You probably know a thing or two about diversity and inclusion. But have you heard about DEIB yet? It’s short for diversity, equity, inclusion and belonging. In the workplace, diversity and inclusion is becoming more and more important. Your company probably has...

The chief diversity officer job description

The chief diversity officer job description

All you need to know to hire a chief diversity officer in 2022 Is 2022 going to be the year that you reach all your diversity and inclusion goals?  The year you become a more diverse company? Then you can’t do without a chief diversity officer. This person is solely...

3 benefits of data-driven recruitment

3 benefits of data-driven recruitment

You always want to hire the best candidates for the job, right? So, wouldn’t it be excellent if there was a technology that could help you do just that? Well, we’ve got good news for you. That technology exists. It’s called data-driven recruitment, and it is a lot...

Why employer branding is important for talent acquisition

Why employer branding is important for talent acquisition

The ‘branding’ in employer branding might confuse you. Because employer branding only has to do with marketing, right? Not anymore. Nowadays, employer branding also plays an important role in talent acquisition and recruitment. Social media, career review sites and...

SEO in job descriptions—use relevant keywords

SEO in job descriptions—use relevant keywords

People looking for a new job often start their search on one of the well-known search engines. What does this mean for you? Your job descriptions must be easy to find online. This is especially important if you’re striving to be an inclusive and diverse company....

How to recognize age bias in job descriptions

How to recognize age bias in job descriptions

Age bias is more common than you might think. Especially in job descriptions. Age bias often unintentionally slips into the job descriptions that recruiters write. And it's older people who are usually discouraged from applying. Through the sentences and words used in...

Gender bias in the recruitment process

Gender bias in the recruitment process

Gender bias in recruitment is a real problem. Across all industries, gender bias plays a role in hiring decisions. Often, recruiters don’t even know they are biased. This makes the issue even more difficult to solve. Because how do you prevent something from happening...

The importance of language level B1 in job ads

The importance of language level B1 in job ads

Diversity and inclusion are more important than ever. Not only because being a diverse and inclusive company is the right thing to do. Also, because diversity plays an essential role in the profitability of a company. And because the qualified candidates you want to...

Gender bias: 3 reasons why gender-neutral language matters

Gender bias: 3 reasons why gender-neutral language matters

Have you noticed the increase of attention on gender-neutral language? Recently, it seems more people are aware of the importance of non-sexist language or inclusive language. All terms that gender-neutral language covers. When using gender-neutral language, you avoid...

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