For decades, brands have inadvertently (and sometimes advertently) leaned on stereotypes to communicate with their audience. The dashing dad grilling steaks in the backyard, the ever-calm mom...
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Secure Your Blog’s Future with Competitive Content Analysis
Your Key to Master Competitive Content Analysis Source: VecteezyAlt: Secure Your Blog’s Future with Competitive Content Analysis Gone are the days when simply publishing content was...
How to promote diversity and inclusion in all of your online content
Promoting Diversity and Inclusion in Digital Content The basic foundation of diversity is the presence of differences within a particular setting. Even if the concept of diversity and inclusion is...
Why You Need a Diverse Workforce and How to Achieve It
The need for a diverse and inclusive workforce has taken center stage over the past decade. Gone are the days when businesses could afford to operate with a more homogenous team. For 40% of...
Key Legal Issues Your Text SEO Might Cause You
A peaceful and warm evening lulls you into a state of bliss. Nothing is bothering you. You’ve decorated your text with SEO elements and published it on your website. And now, you’re sipping your...
Why Artificial Intelligence Is the Content Marketing Game Changer
The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and...
The future of SEO: user experience plays a big part in your SEO strategy
SEO has evolved over the years. We’ve witnessed major changes, such as the shift to mobile-first indexing, the rise of zero-click searches, and the influence of voice search on how content is...