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Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, commnunication, NLP. These and more are the topics covered in the Textmetrics blog.

Textmetrics launches the Umbraco CMS plugin

We are excited to announce that the Textmetrics plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Textmetrics content analysis and optimization services directly in their Umbraco CMS. There is no need to go from one...

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social...

Improve readability? Write at the B1 level

You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The...

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’...

Meet Textmetrics at the Websummit 2018 in Lisbon

We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference  The Websummit is a well-known conference where all CEO’s of technology companies, fast-growing...

How the Google Speed Update (2018) affects your ranking

Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their web content for years. Anyone who has failed to do so will probably...

7 tips for effective content design

Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In...

Meet Textmetrics at DMEXCO

On September 12th and 13th Textmetrics will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would be great to meet you there! Our booth is in the Startup Village (Hall...

Textmetrics update

We update Textmetrics regularly to add new features and improve existing ones. Does a feature in Textmetrics looks different from the last time you used it? In our release notes you’ll find a high-level overview of what we’ve done in each update. In this short blog...

How to reach Google’s Position Zero [7-step plan]

You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists. Some of those results are reserved for giants like Wikipedia or...

Evergreen content & SEO: what’s the smart approach?

A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the smartest approach? And is it worth the effort? In this article, you’ll...

Don’t ignore these SEO trends!

Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post, you’ll find a handy overview of technical SEO trends. If you use them...

9 dos and don’ts of content marketing

Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t cut it, of course. How do you keep reaching your target audience...

Link Rot is Normal. Here’s How You Stop It

What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that eventually become unavailable. Basically, it’s when working links...

How to factor voice search into your SEO?

In the past few years, the number of voice search queries has grown to be over 20 percent of all Google searches. In future years, that percentage will surely increase as people speak rather than type their searches. How can you optimize your website’s SEO...

Reasons to improve the readability of your SEO content

No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes of your target audience. In this blog post, I’ll dig a little deeper...

New user interface for Textmetrics

Recently we’ve launched a brand new interface of Textmetrics. We worked very hard on this new interface which gives our users an even better experience of creating content! In the past years we have been adding a lot of functionality to Textmetrics. The time came to...

Google Core Algorithm Update released

The Google algorithm changes daily. Most of these are smaller updates, but once in a while there is a bigger update that could bring one or more changes to search results. This month a bigger update was released; a Google Core Algorithm update. This is the...

7 link building tips for 2018

Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years. In this article, you’ll get a refresher on what link building is and...

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