Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five...
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Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the...
The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer In Part 1 of this blog - The future of writing: augmented writing software; How it all began, we discussed technologies like artificial intelligence that shape the way we...
The future of writing: augmented writing software – Part 1: How it all began
How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely...
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine...
Tips for optimizing your emails
Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too...
How do I increase the ROI of content marketing?
Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually...
How do I improve the ROI of content marketing?
Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in...
How do I maximize the ROI of content marketing?
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing...
Improve readability? Write at the B1 level
You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking....
7 storytelling tips for your SEO
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that...
What is the ROI of content design and how do you measure success?
We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort...
How the Google Speed Update (2018) affects your ranking
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their...
7 tips for effective content design
Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why)....
Content design on your website. What is it and what are the benefits?
Just for fun, compare the Dutch and British government websites. Which website looks more user-friendly? Overheid.nl / lots of content, not much clarity Gov.uk / optimized with content design Both...
Textmetrics update
We update Textmetrics regularly to add new features and improve existing ones. Does a feature in Textmetrics looks different from the last time you used it? In our release notes you’ll find a...
What is structured data and how do you apply it to your SEO strategy?
Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many...
![How to reach Google’s Position Zero [7-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists....
Evergreen content & SEO: what’s the smart approach?
A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the...
Don’t ignore these SEO trends!
Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post,...
9 dos and don’ts of content marketing
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t...