Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, commnunication, NLP. These and more are the topics covered in the Textmetrics blog.
Textmetrics sees strong growth in number of customers for its language platform (EN/NL)
De Nederlandse versie vindt u onderaan "working remotely" creates the need for the right customer communication and findability Arnhem, 19 May 2020 – Despite the corona crisis, the first four months of this year have been excellent for Textmetrics, a Dutch tech...
10 Marketing Practices You Can’t Ignore
Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven marketing and voice search. If you miss out on these new trends, you’ll...
Everything You Need to Know About the Web Content Accessibility Guidelines (WCAG)
When you’re browsing the web or developing a website, you probably don’t realize that there are groups of people who struggle with the accessibility of digital information on a daily basis. Among these are people with a physical disability, photosensitive seizures,...
Textmetrics launches new WordPress Plugin update
Textmetrics launches Wordpress Plugin update with structured data feature for Google for Jobs. Our new WordPress Plugin update will allow you to add job information in your WordPress website in such a way that it can be processed by Google, so that your jobs can be...
Most Rising Trends in HR in 2020 – Part 3
Technological developments, like automation and robotizing, are about to change the workforce of the future. Current jobs will disappear, there will be new roles that we haven’t even heard of yet, and people working at companies will need new skills to do their jobs....
Most Rising Trends in HR in 2020 – Part 2
HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information to its full potential. Even though they collect vast quantities of...
Textmetrics launches Kentico CMS plugin
Our new Kentico CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Kentico CMS. The plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that'll assist you in achieving your online KPI...
(Podcast) How does Randstad create content that converts?
On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and what role does content guidelines play towards reaching their...
Most rising trends in HR in 2020 (part 1)
Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll need in three years to reach your organization’s goals? And what are...
All about BERT, the new Google update
Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five years: Bidirectional Encoder Representations from Transformers, or BERT....
‘Spell checker on steroids’ prevents discrimination in the recruitment market (EN/NL)
De Nederlandse versie vindt u onderaan Arnhem, the Netherlands, 14 January 2020 Exclusion in the recruitment market is a persistent problem, with an increasing labor shortage at the same time. However, technology based on artificial intelligence can lead to more...
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. If you want to fill more positions, have candidates...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look...
How to implement your brand identity
A brand identity is how a company presents itself to the world. It refers to all the elements that a company might use to convey the essence of the business to customers, including their messaging, logo, website, landing pages, signage, and product packaging, as well...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your...
Diversity and inclusion – best practices (part 2)
Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and...
Meet Textmetrics at Digital Marketing World Forum
We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great to meet you at DMWF! Please visit us for a live demo at our conference...
Textmetrics secures new financing round to accelerate growth (EN/NL)
De Nederlandse versie vindt u onderaan AI based SaaS service for content consistency convinces multinational customers Textmetrics, a young tech-company specialised in content consistency, today announced it has closed a new round of funding led by the East...
Diversity and inclusion – best practices (part 1)
Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing...
Meet Textmetrics at the Web Summit 2019 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference The Web Summit is a well-known conference where all CEO’s of technology companies,...
Textmetrics is nominated for the Dutch Recruitment Tech Awards 2019
Textmetrics has been nominated for best tech, innovative and effective recruitment tool for the Dutch Recruitment Tech Awards 2019. Marcel Leeman, CEO of Textmetrics, about the nomination: "It's great to notice that a professional jury is convinced of the future of...
Textmetrics launches Drupal 8 plugin
Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8. The Textmetrics plugin integrates with the Drupal CMS editor. While writing your content, you will see...
How AI can supercharge your customer service
Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great things about you. Keeping your existing customers happy usually leads to...
5 ways machine learning is revolutionizing content marketing
Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular...