Textmetrics blog
Insights on content, conversion rate optimisation, machine learning, artificial intelligence and all things Textmetrics on our blog.
The Impact of AI on Corporate Communication
It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right words for their text and write it at the right time. For those people,...
Webtexttool is now Textmetrics
After many years of operating under the Webtexttool brand, we are now changing our company name to Textmetrics. This new name and identity better represent the direction in which we are going and our ambitions towards becoming a leader in the content creation and...
Solutions to 5 Common HR Challenges
Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been easier. Nevertheless, HR teams still find...
Here’s How You’ll Find Your Next Ideal Candidate – Or How They’ll Find You
Attracting the best candidates is always priority number one when it comes to hiring. But it’s no longer appropriate to attract candidates based on a mediocre brand presence alone. Today’s candidates are looking for not only a great fit, but an...
The Benefits of AI Recruiting – Part 2
Technology is the future of business, and hiring remains an important part of business success. While AI recruiting has its time-saving qualities, many organizations and HR recruiting teams feel wary about relying completely on its...
The benefits of AI Recruiting – Part 1
When it comes to hiring, the resource needed most for HR teams is time. Screening for the best candidates to fill any position can take countless man-hours – and comprises a large part of any hiring process – almost 23 hours’ worth per job...
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with...
Textmetrics launches Episerver CMS plugin
Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About Textmetrics...
Top Recruiting Trends of 2019 – Part 3
The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential,...
Top Recruiting Trends of 2019 – Part 2
In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to attract the most talented, skilled, and...
Textmetrics launches new version of Joomla plugin
Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female oriented. The text conversion optimizer module analyses your content and...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for...
Top Recruiting Trends of 2019 – Part 1
In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will...
How to reach your target audience
SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this...
Tips for optimizing your emails
Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too much jargon, or their purpose is unclear. In this blog post, we’ll...
How do I increase the ROI of content marketing?
Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be,...
How do I improve the ROI of content marketing?
Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your...
Textmetrics launches Microsoft Outlook add-in
With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of readability ("B1 level"), tone of voice, sentiment, company communication...
Textmetrics launches the Umbraco CMS plugin
We are excited to announce that the Textmetrics plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Textmetrics content analysis and optimization services directly in their Umbraco CMS. There is no need to go from one...
How do I maximize the ROI of content marketing?
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social...
Improve readability? Write at the B1 level
You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The...
7 storytelling tips for your SEO
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’...
Meet Textmetrics at the Websummit 2018 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference The Websummit is a well-known conference where all CEO’s of technology companies, fast-growing...
What is the ROI of content design and how do you measure success?
We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort it will cost you and what the results will be. In this blog, you’ll...