Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
Textmetrics wins SME/MKB Award 2020

Textmetrics wins SME/MKB Award 2020

Textmetrics wins the SME Proof Award 2020 The corona crisis accelerates all kinds of processes and we see that the use of digital technologies increases rapidly. As the economy needs to adapt to this change, digitization keeps the economy in the air. This requires a...

The future of AI in the recruitment industry

The future of AI in the recruitment industry

The future of AI in the recruitment industry  Many companies struggle to find the right candidates. For certain jobs, there just aren’t enough qualified people out there, and it seems to be difficult to find good candidates unless they are actively looking for a new...

Textmetrics launches Google Chrome plugin

Textmetrics launches Google Chrome plugin

It is now possible to check the SEO and content score of your web page directly in Google Chrome with our Google Chrome plugin. The Google Chrome plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that will assist you in achieving...

Textmetrics launches Adobe Experience Manager plugin

Textmetrics launches Adobe Experience Manager plugin

Our new AEM CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Adobe Experience Manager CMS. The plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that will assist you in achieving your...

What is Natural Language Processing (NLP)?

What is Natural Language Processing (NLP)?

Everything you need to know Computers don’t speak languages the way humans do. They communicate in machine code or machine language, while we speak English, Dutch, French or some other human language. Most of us don’t understand the millions of zeros and ones...

10 Marketing Practices You Can’t Ignore – Part 2

10 Marketing Practices You Can’t Ignore – Part 2

As the marketing trend changes rapidly, it's not easy to keep up. Marketers have to be alert and stay informed at all times in order to stay ahead of the current market situation. In the second part of this blog post, we keep you updated on the latest marketing...

10 Marketing Practices You Can’t Ignore

10 Marketing Practices You Can’t Ignore

Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven marketing and voice search. If you miss out on these new trends, you’ll...

Textmetrics launches new WordPress Plugin update

Textmetrics launches new WordPress Plugin update

Textmetrics launches Wordpress Plugin update with structured data feature for Google for Jobs. Our new WordPress Plugin update will allow you to add job information in your WordPress website in such a way that it can be processed by Google, so that your jobs can be...

Most Rising Trends in HR in 2020 – Part 3

Most Rising Trends in HR in 2020 – Part 3

Technological developments, like automation and robotizing, are about to change the workforce of the future. Current jobs will disappear, there will be new roles that we haven’t even heard of yet, and people working at companies will need new skills to do their jobs....

Most Rising Trends in HR in 2020 – Part 2

Most Rising Trends in HR in 2020 – Part 2

HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information to its full potential. Even though they collect vast quantities of...

Textmetrics launches Kentico CMS plugin

Textmetrics launches Kentico CMS plugin

Our new Kentico CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Kentico CMS. The plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that'll assist you in achieving your online KPI...

(Podcast) How does Randstad create content that converts?

(Podcast) How does Randstad create content that converts?

On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and what role does content guidelines play towards reaching their goals.

Most rising trends in HR in 2020 (part 1)

Most rising trends in HR in 2020 (part 1)

Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll need in three years to reach your organization’s goals? And what are...

All about BERT, the new Google update

All about BERT, the new Google update

Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five years: Bidirectional Encoder Representations from Transformers, or BERT....

Five strategies to level up your recruitment strategy

Five strategies to level up your recruitment strategy

As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. If you want to fill more positions, have candidates...

Essential marketing trends for 2020

Essential marketing trends for 2020

The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look...

How to implement your brand identity

How to implement your brand identity

A brand identity is how a company presents itself to the world. It refers to all the elements that a company might use to convey the essence of the business to customers, including their messaging, logo, website, landing pages, signage, and product packaging, as well...

The importance of brand consistency

The importance of brand consistency

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your...

Diversity and inclusion – best practices (part 2)

Diversity and inclusion – best practices (part 2)

Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and...

Meet Textmetrics at Digital Marketing World Forum

Meet Textmetrics at Digital Marketing World Forum

We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great to meet you at DMWF! Please visit us for a live demo at our conference...