Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, commnunication, NLP. These and more are the topics covered in the Textmetrics blog.
(Podcast) How does Randstad create content that converts?
On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and what role does content guidelines play towards reaching their...
Most rising trends in HR in 2020 (part 1)
Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll need in three years to reach your organization’s goals? And what are...
All about BERT, the new Google update
Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five years: Bidirectional Encoder Representations from Transformers, or BERT....
‘Spell checker on steroids’ prevents discrimination in the recruitment market (EN/NL)
De Nederlandse versie vindt u onderaan Arnhem, the Netherlands, 14 January 2020 Exclusion in the recruitment market is a persistent problem, with an increasing labor shortage at the same time. However, technology based on artificial intelligence can lead to more...
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. If you want to fill more positions, have candidates...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look...
How to implement your brand identity
A brand identity is how a company presents itself to the world. It refers to all the elements that a company might use to convey the essence of the business to customers, including their messaging, logo, website, landing pages, signage, and product packaging, as well...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your...
Diversity and inclusion – best practices (part 2)
Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and...
Meet Textmetrics at Digital Marketing World Forum
We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great to meet you at DMWF! Please visit us for a live demo at our conference...
Textmetrics secures new financing round to accelerate growth (EN/NL)
De Nederlandse versie vindt u onderaan AI based SaaS service for content consistency convinces multinational customers Textmetrics, a young tech-company specialised in content consistency, today announced it has closed a new round of funding led by the East...
Diversity and inclusion – best practices (part 1)
Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing...
Meet Textmetrics at the Web Summit 2019 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference The Web Summit is a well-known conference where all CEO’s of technology companies,...
Textmetrics is nominated for the Dutch Recruitment Tech Awards 2019
Textmetrics has been nominated for best tech, innovative and effective recruitment tool for the Dutch Recruitment Tech Awards 2019. Marcel Leeman, CEO of Textmetrics, about the nomination: "It's great to notice that a professional jury is convinced of the future of...
Textmetrics launches Drupal 8 plugin
Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8. The Textmetrics plugin integrates with the Drupal CMS editor. While writing your content, you will see...
How AI can supercharge your customer service
Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great things about you. Keeping your existing customers happy usually leads to...
5 ways machine learning is revolutionizing content marketing
Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular...
Meet Textmetrics at the DMEXCO conference in Cologne
We are very proud to announce that Textmetrics will attending the DMEXCO conference in Cologne on 11 and 12 September 2019. DMEXCO DMEXCO is a meeting place for key players in digital business, marketing and innovation. The conference offers a range of stages,...
The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer In Part 1 of this blog - The future of writing: augmented writing software; How it all began -, we discussed technologies like artificial intelligence that shape the way we communicate. We took a little trip down memory lane and discovered how...
The future of writing: augmented writing software – Part 1: How it all began
How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem...
How AI will improve all your communication
Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is...
The Impact of AI on Corporate Communication
It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right words for their text and write it at the right time. For those people,...
Webtexttool is now Textmetrics
After many years of operating under the Webtexttool brand, we are now changing our company name to Textmetrics. This new name and identity better represent the direction in which we are going and our ambitions towards becoming a leader in the content creation and...
Solutions to 5 Common HR Challenges
Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been easier. Nevertheless, HR teams still find themselves battling similar...