Textmetrics blog
Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content branding, communication and NLP. These and more are the topics covered in the Textmetrics blog.
The role of humans in data-driven recruitment
Has the rise of data-driven recruitment left you feeling worried? And are you afraid that recruiters’ jobs might soon be fully taken over by artificial intelligence? Then allow us to take all your worries away. Indeed, recruitment is an industry that is heavily...
Let’s talk about the B in DEIB
For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals play an important role here. But just focusing on diversity and...
Chief diversity officer: the job description
Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider hiring a chief diversity officer. This person is responsible for reducing...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search engines like Google. But why is it important for recruiters to know about...
What is gender bias in the workplace?
Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another. Often, it’s men that are preferred over women. This preference is not one...
3 ways to improve your diversity recruitment strategy
How are your company’s diversity efforts coming along? Do you succeed in hiring people of different backgrounds, ages, and genders? Or do your diversity and inclusion goals seem to be out of reach? If so, there is some work to be done on your diversity recruitment...
Diversity recruitment: what is it, and why is it so important?
Diverse teams increase the innovativeness and creativity of companies. And they help companies achieve better results. So, building a more diverse team is what you want, right? Because it helps you reach your diversity and inclusion goals. The ones that seem more...
How do you deal with age bias in the workplace?
It’s a sad observation, realizing there is age bias in your company. But it’s not uncommon, unfortunately. Contrary to what we wish to believe, age bias is not a thing of the past yet. In many companies, young and older workers still experience age bias in the...
How to recognize age bias in the workplace
In the modern-day workplace, age bias is a thing of the past, right? People are all treated equally, no matter how young or old they are. Because that is what needs to be the case if you are striving to become a diverse company. And if you have set ambitious diversity...
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....
The impact of gender bias in the workplace
When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice, women often don’t benefit from the same opportunities. In many...
DEIB at work—ways to increase diversity and inclusion
How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to all these questions “yes”? Then you probably have no problem reaching...
Age bias —3 examples in recruitment and how to avoid it
Often, the labor market isn’t quite similar society. Some groups of people are underrepresented. Older workers are one of those groups. And age bias is responsible for this. In short, it means that companies—although often unintentionally—discriminate when it comes to...
Gender bias in job descriptions—where we stand now
In recent years, it has become clear that companies need to focus more on diversity and inclusion. People of all backgrounds, genders, and ages need to be equally represented in an organization. And they need to have equal opportunities when they apply for a job. Most...
How to use SEO in job descriptions
Do you ever wonder why so few potential candidates apply to your jobs? You put all of this effort into writing good job descriptions. And you give them a prominent place on your website. But do you also optimize your job descriptions for SEO? Probably not. Most...
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....
Diversity recruitment – 3 ways to increase diversity in recruiting
Diverse teams help you become a more innovative and creative company. Which you need to achieve better results. But you probably already knew that, right? It’s likely one of the reasons why you’ve formulated your diversity and inclusion goals. Different backgrounds...
Inclusive writing—the importance of writing at language level B1
Do you strive to be a more inclusive and diverse company? But has this proven to be more difficult than you thought? Then you should have a look at the job descriptions you write and publish. Do they appeal to people of all backgrounds, ages, and genders? And is...
3 ways to ensure that a chief diversity officer is successful
Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity officers don’t always receive the means and support needed to succeed....
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse teams also make better decisions. So, becoming a more diverse company...
Avoid writing mistakes with an augmented writing platform
Have you spent a lot of your time in recent years on diversity and inclusion? Then you’ve probably noticed how difficult it is to achieve your diversity and inclusion goals. An important reason for this difficulty is the language you use for the written content you...
The advantages of DEIB
The growth and success of your organization is largely determined by the people who work there. Therefore, everyone working at your company should feel like they belong. And diverse viewpoints should be encouraged. DEIB plays an important role here. It’s short for...
Why Artificial Intelligence Is the Content Marketing Game Changer
Image Source The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and lure them in. Hollywood’s representation of AI is a classic...
Three examples of gender bias in the workplace
Think about your workplace and ask yourself the following questions: Do you employ as many women as you do men? Do you have as many women in leadership roles as you do men? Do men and women earn equal salaries for the same job? If the answer to one or more of these...