Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, commnunication, NLP. These and more are the topics covered in the Textmetrics blog.

Diversity and inclusion – best practices (part 1)

Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing...

Meet Textmetrics at the Web Summit 2019 in Lisbon

We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference  The Web Summit is a well-known conference where all CEO’s of technology companies,...

Textmetrics launches Drupal 8 plugin

Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8. The Textmetrics plugin integrates with the Drupal CMS editor. While writing your content, you will see...

How AI can supercharge your customer service

Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great things about you. Keeping your existing customers happy usually leads to...

Meet Textmetrics at the DMEXCO conference in Cologne

We are very proud to announce that Textmetrics will attending the DMEXCO conference in Cologne on 11 and 12 September 2019. DMEXCO DMEXCO is a meeting place for key players in digital business, marketing and innovation. The conference offers a range of stages,...

How AI will improve all your communication

Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is...

The Impact of AI on Corporate Communication

It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right words for their text and write it at the right time. For those people,...

Webtexttool is now Textmetrics

After many years of operating under the Webtexttool brand, we are now changing our company name to Textmetrics. This new name and identity better represent the direction in which we are going and our ambitions towards becoming a leader in the content creation and...

Solutions to 5 Common HR Challenges

Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been easier. Nevertheless, HR teams still find...

The Benefits of AI Recruiting – Part 2

Technology is the future of business, and hiring remains an important part of business success. While AI recruiting has its time-saving qualities, many organizations and HR recruiting teams feel wary about relying completely on its...

The benefits of AI Recruiting – Part 1

When it comes to hiring, the resource needed most for HR teams is time. Screening for the best candidates to fill any position can take countless man-hours – and comprises a large part of any hiring process – almost 23 hours’ worth per job...

The importance of consistent content

Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with...

Textmetrics launches Episerver CMS plugin

Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About Textmetrics...

Top Recruiting Trends of 2019 – Part 3

The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential,...

Top Recruiting Trends of 2019 – Part 2

In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to attract the most talented, skilled, and...

Textmetrics launches new version of Joomla plugin

Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female oriented. The text conversion optimizer module analyses your content and...

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for...

Top Recruiting Trends of 2019 – Part 1

In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will...

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this...

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