Content conversion

How do you get better conversion on your website? Read our blogs on how to increase conversion of your website content. How to make sure your content fits your target audience? How to make sure you content is readable and understood by your readers? How to writer better converting content. Also see our blogs on content design.

The importance of brand consistency

The importance of brand consistency

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your messaging, the more consistent your branding. Textmetrics can help you improve your brand […]

Diversity and inclusion – best practices (part 2)

Diversity and inclusion – best practices (part 2)

Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion – best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and how companies can benefit from a diverse and inclusive policy. We […]

Diversity and inclusion – best practices (part 1)

Diversity and inclusion – best practices (part 1)

Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing diversity initiatives. And 70% of companies claim that they are successful in attracting and retaining […]

How AI can supercharge your customer service

How AI can supercharge your customer service

Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great things about you. Keeping your existing customers happy usually leads to more profit than constantly having to find new customers. Especially when you consider that unhappy […]

5 ways machine learning is revolutionizing content marketing

5 ways machine learning is revolutionizing content marketing

Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular basis and you may have noticed that it’s […]

The future of writing: augmented writing software – Part 1: How it all began

The future of writing: augmented writing software – Part 1: How it all began

How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem to be a bit too sci-fi for daily use. All these technologies have one thing in […]

How AI will improve all your communication

How AI will improve all your communication

Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is not exactly motivating. With Artificial Intelligence sliding you […]

The Impact of AI on Corporate Communication

The Impact of AI on Corporate Communication

It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right words for their text and write it at the right time. For those people, and all the others that work in communication, the answer of […]

Textmetrics launches Episerver CMS plugin

Textmetrics launches Episerver CMS plugin

Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About Textmetrics Textmetrics is the content creation and content performance monitoring platform that enables you to create content specifically for […]

SEO as a component of your marketing strategy

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for traditional SEO. In the coming years, SEO will become more […]

How do I increase the ROI of content marketing?

How do I increase the ROI of content marketing?

Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be, for example, more traffic to your website or increased […]

How do I improve the ROI of content marketing?

How do I improve the ROI of content marketing?

Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your target audience, and revenue growth. That’s why Textmetrics […]

How do I maximize the ROI of content marketing?

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social media engagement is minimal, and your conversion rate isn’t […]

7 storytelling tips for your SEO

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that – even in online marketing – it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’ umbrella. In this article, you’ll find 7 storytelling tips to […]

About Textmetrics

We believe that corporations should be able to easily monitor their written communication at a global scale. By employing the latest A.I. + Big Data analysis technology, we have built an innovation that allows for our vision to become a reality. Everyday we are working on improving this innovation further by collaborating with some of the world’s most innovative companies.

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