Content conversion

How do you get better conversion on your website? Read our blogs on how to increase conversion of your website content. How to make sure your content fits your target audience? How to make sure you content is readable and understood by your readers? How to writer better converting content. Also see our blogs on content design.

All about BERT, the new Google update

All about BERT, the new Google update

Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five years: Bidirectional Encoder Representations from Transformers, or BERT. This algorithm is built to generate better results for the more complicated […]

Five strategies to level up your recruitment strategy

Five strategies to level up your recruitment strategy

As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. If you want to fill more positions, have candidates apply who fit the job description, and decrease your time to hire, […]

Essential marketing trends for 2020

Essential marketing trends for 2020

The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look ahead at the brand-new […]

How to implement your brand identity

How to implement your brand identity

A brand identity is how a company presents itself to the world. It refers to all the elements that a company might use to convey the essence of the business to customers, including their messaging, logo, website, landing pages, signage, and product packaging, as well as the colours, fonts, shapes, and language that appear on […]

The importance of brand consistency

The importance of brand consistency

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your messaging, the more consistent your branding. Textmetrics can help you improve your brand […]

Diversity and inclusion – best practices (part 2)

Diversity and inclusion – best practices (part 2)

Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion – best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and how companies can benefit from a diverse and inclusive policy. We […]

Diversity and inclusion – best practices (part 1)

Diversity and inclusion – best practices (part 1)

Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing diversity initiatives. And 70% of companies claim that they are successful in attracting and retaining […]

How AI can supercharge your customer service

How AI can supercharge your customer service

Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great things about you. Keeping your existing customers happy usually leads to more profit than constantly having to find new customers. Especially when you consider that unhappy […]

5 ways machine learning is revolutionizing content marketing

5 ways machine learning is revolutionizing content marketing

Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular basis and you may have noticed that it’s […]

The future of writing: augmented writing software – Part 1: How it all began

The future of writing: augmented writing software – Part 1: How it all began

How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem to be a bit too sci-fi for daily use. All these technologies have one thing in […]

How AI will improve all your communication

How AI will improve all your communication

Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is not exactly motivating. With Artificial Intelligence sliding you […]

The Impact of AI on Corporate Communication

The Impact of AI on Corporate Communication

It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right words for their text and write it at the right time. For those people, and all the others that work in communication, the answer of […]

Solutions to 5 Common HR Challenges

Solutions to 5 Common HR Challenges

Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been easier. Nevertheless, HR teams still find themselves battling similar challenges that can slow down hiring progress and cost the organization money that they’d likely rather save. […]

Here’s How You’ll Find Your Next Ideal Candidate – Or How They’ll Find You

Here’s How You’ll Find Your Next Ideal Candidate – Or How They’ll Find You

Attracting the best candidates is always priority number one when it comes to hiring. But it’s no longer appropriate to attract candidates based on a mediocre brand presence alone. Today’s candidates are looking for not only a great fit, but an organization that’s committed to helping them grow in their careers, as well as offering […]

The Benefits of AI Recruiting – Part 2

The Benefits of AI Recruiting – Part 2

Technology is the future of business, and hiring remains an important part of business success. While AI recruiting has its time-saving qualities, many organizations and HR recruiting teams feel wary about relying completely on its technological advances and algorithms. There is, of course, nothing like the human touch – but the success of AI recruiting […]

The benefits of AI Recruiting – Part 1

The benefits of AI Recruiting – Part 1

When it comes to hiring, the resource needed most for HR teams is time. Screening for the best candidates to fill any position can take countless man-hours – and comprises a large part of any hiring process – almost 23 hours’ worth per job posting! Keyword-spotting, skill sets, and whether or not the candidate comes […]

The importance of consistent content

The importance of consistent content

Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with your content, there’s another important factor to […]

Textmetrics launches Episerver CMS plugin

Textmetrics launches Episerver CMS plugin

Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About Textmetrics Textmetrics is the content creation and content performance monitoring platform that enables you to create content specifically for […]

Top Recruiting Trends of 2019 – Part 3

Top Recruiting Trends of 2019 – Part 3

The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential, whether you’re a mid-size business or a multi-national organization. In this third article of the series, we’ll take a […]

Top Recruiting Trends of 2019 – Part 2

Top Recruiting Trends of 2019 – Part 2

In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to attract the most talented, skilled, and well-suited people to join your team. These recruiting strategies are just a few of the options at […]

SEO as a component of your marketing strategy

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for traditional SEO. In the coming years, SEO will become more […]

Top Recruiting Trends of 2019 – Part 1

Top Recruiting Trends of 2019 – Part 1

In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will ensure that you’re drawing in the very best employees. […]

How to reach your target audience

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this within your strategy. Much too often, we see copy and advertisements […]

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We believe that corporations should be able to easily monitor their written communication at a global scale. By employing the latest A.I. + Big Data analysis technology, we have built an innovation that allows for our vision to become a reality. Everyday we are working on improving this innovation further by collaborating with some of the world’s most innovative companies.

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