Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually...
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All about Content conversion
Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
How do I improve the ROI of content marketing?
Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in...
How do I maximize the ROI of content marketing?
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing...
7 storytelling tips for your SEO
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that...
What is the ROI of content design and how do you measure success?
We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort...
7 tips for effective content design
Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why)....
Textmetrics update
We update Textmetrics regularly to add new features and improve existing ones. Does a feature in Textmetrics looks different from the last time you used it? In our release notes you’ll find a...
What is structured data and how do you apply it to your SEO strategy?
Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many...
![How to reach Google’s Position Zero [7-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists....
9 dos and don’ts of content marketing
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t...
Reasons to improve the readability of your SEO content
No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes...
What’s More Important: Technical SEO or Content Marketing?
Digital marketers and website owners have struggled to agree on a single technique or strategy that increases reach and conversions. After all, the whole concept of Search Engine Optimization (SEO)...
![Write a catchy blog title; avoid nasty clickbait [step-by-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/02/write-a-catchy-blog-title-avoid-nasty-clickbait-step-by-step-EN-400x250.jpg)
Write a catchy blog title; avoid nasty clickbait [step-by-step plan]
Coming up with a captivating title for your blog is harder than it seems. It is also super important: most people won’t decide to read your piece until after they have seen the title. So it makes...
Are content creation bots a threat to content writers?
This article was written by a robot. It took me, the robot, about two milliseconds to do. A source here, a source there, add some artificial intelligence and DONE! You too can hire me to write...
Writing understandable content for a large audience. Here’s how to do it.
When you’re writing, it’s important to keep your audience in mind. Are they scientists or experts? In that case, it’s fine to use complicated wording and technical jargon. For the average...
Checklist for easy to read (web) text
Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in...
5 reasons why User Experience (UX) is important for SEO
Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete - what do you mean?!), unclear navigation (where am I supposed to...
KEEP creating engaging content: Here’s how to do it
Have you ever posted an article on LinkedIn, your website, or newsletter that reached hundreds or even thousands of people? And did that lead to more messages from (potential) clients than usual?...
Eight Things to Consider Before Starting a Blog for Your Business
The blog is arguably one of the hottest tickets in internet marketing. It comes as among the cheapest, most effective forms of advertising in existence, and if yours comes out a success, you'll...
Business blog part 5: Writing, planning and promotion
In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research...
Business blog part 4: Content train for highest conversion
In this part of the business blog series we’ll continue to make a content train for your business blog. This is the last step to deciding which subjects you’ll write about. In the previous blog of...
Business blog part 3: Do keyword research
Based on the data you’ve collected by mapping the customer journey, like we explained in the previous blog, you’ll be able to look for specific subjects and keywords to write about. This process is...
Business blog part 2: Map the customer journey
After you’ve segmented your focus groups, like we discussed in part 1: explore your target audience, the next step is to analyse your focus groups. You want to know and understand how these groups...
Business blog part 1: Explore your target audience
A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer...