Extanto is an established company that provides high-quality content services for academic publishing in the USA, with a specialization in science and mathematics. The company started in 2009 and...
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A conversation with our Customer Success Manager Koen Brummelhuis
Koen Brummelhuis works at Textmetrics as Customer Success Manager. We asked him some questions to get to know him, but first, we’d like to explain how to pronounce his very Dutch name. Of course,...
9 tips to humanize an AI text
Almost a year ago AI conquered the world of content writing. But did it really? At first we were impressed with ChatGPT and the likes, but by now we've seen that AI writing still needs a human...
Key Legal Issues Your Text SEO Might Cause You
A peaceful and warm evening lulls you into a state of bliss. Nothing is bothering you. You’ve decorated your text with SEO elements and published it on your website. And now, you’re sipping your...
The 10 most Interesting facts about Google
What do you know about Google? Picture this: It all started in 1997 when two brainiac Stanford students, Larry Page and Sergey Brin, unleashed their search engine masterpiece upon the world. They...
For inclusive communication, training alone is not enough
...but fortunately there is the continuous support of Textmetrics It is important to make your communication comprehensible to as wide a group as possible. But do you already consciously take...
Communication models provide insight into communication pitfalls
What do you do with a text you have spent hours working on, but its message does not come across to the target group at all? Throw it in the bin and start again, or is there anything left to...
Unconscious gender bias affects all women – discover how
Gender bias is a tricky thing. Especially in recruitment, where it can lead to unfairly ignoring the best potential candidates. We’re talking about female candidates here, because gender bias mostly...
DEIB at work—ways to increase diversity and inclusion
How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to...
Data-driven recruitment is the future
Recently, recruitment has been going through major changes. As you may have noticed, recruitment deserves more attention than you might have given it in the past. Not only because talent is scarce....
Why Artificial Intelligence Is the Content Marketing Game Changer
The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and...
The future of SEO: user experience plays a big part in your SEO strategy
SEO has evolved over the years. We’ve witnessed major changes, such as the shift to mobile-first indexing, the rise of zero-click searches, and the influence of voice search on how content is...
Textmetrics recognized by gartner digital markets as one of the top products in 2021
Textmetrics completes 2021 with huge success and accolades from Gartner Digital Markets brands (Capterra and GetApp). Our products got recognized in various flagship reports in 2021! Capterra...
The importance of diversity recruitment
Hocus Pocus…POOF?! Nope, we’re sorry, a workforce doesn’t just suddenly become diverse. Unless you’re a wizard, the only way you can reach a diverse group of people is through proper recruitment....
The benefits of an augmented writing platform
Gender bias, age bias and jargon. These are just a few of the things that prevent job descriptions from reaching your total target group. While reaching as many people as possible is the only way to...
Employer branding vs recruitment marketing
Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach...
The importance of B1 in job descriptions – Part 2
Four golden tips to improve the readability of your job descriptions. Here we go! Welcome to Part 2 of “The importance of B1 in job description,” extended by popular demand. Where did we leave off?...
The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion...
Gender bias and the importance of gender equality in recruitment – Part 1
5 reasons why gender equality is important for the recruitment process. Gender bias is one of the most common biases in recruitment. Women often feel unmotivated to apply for a role after reading...
Why every company needs a chief diversity officer
HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t...
The benefits of data-driven recruitment
Do you want your company’s workforce to be more inclusive and diverse? Have you set ambitious goals to achieve this? Then you’ll need to take a closer look at your recruitment strategy. That’s where...
5 ways to improve your diversity recruitment strategy
Has your company set ambitious diversity and inclusion goals? Then you’ll need a successful diversity recruitment strategy to reach them. You want to hire a diverse range of people. Diverse when it...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse...