Content design

What is content design? And how do you take full advantage of content design? Read all about it in our blogs and whitepapers. You can also check out our blogs on content conversion.

The importance of brand consistency

The importance of brand consistency

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your messaging, the more consistent your branding. Textmetrics can help you improve your brand […]

Diversity and inclusion – best practices (part 2)

Diversity and inclusion – best practices (part 2)

Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion – best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and how companies can benefit from a diverse and inclusive policy. We […]

Diversity and inclusion – best practices (part 1)

Diversity and inclusion – best practices (part 1)

Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing diversity initiatives. And 70% of companies claim that they are successful in attracting and retaining […]

5 ways machine learning is revolutionizing content marketing

5 ways machine learning is revolutionizing content marketing

Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right people. It takes time and money to produce valuable content on a regular basis and you may have noticed that it’s […]

The future of writing: augmented writing software – Part 1: How it all began

The future of writing: augmented writing software – Part 1: How it all began

How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem to be a bit too sci-fi for daily use. All these technologies have one thing in […]

How AI will improve all your communication

How AI will improve all your communication

Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your senior co-worker using his red pen on your text in a steady rhythm is not exactly motivating. With Artificial Intelligence sliding you […]

Textmetrics launches Episerver CMS plugin

Textmetrics launches Episerver CMS plugin

Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About Textmetrics Textmetrics is the content creation and content performance monitoring platform that enables you to create content specifically for […]

SEO as a component of your marketing strategy

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for traditional SEO. In the coming years, SEO will become more […]

Tips for optimizing your emails

Tips for optimizing your emails

Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too much jargon, or their purpose is unclear. In this blog post, we’ll offer you some practical […]

How do I improve the ROI of content marketing?

How do I improve the ROI of content marketing?

Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your target audience, and revenue growth. That’s why Textmetrics […]

How do I maximize the ROI of content marketing?

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social media engagement is minimal, and your conversion rate isn’t […]

Improve readability? Write at the B1 level

Improve readability? Write at the B1 level

You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The Common European Framework of Reference (CEFR) can help make your content more readable. […]

7 storytelling tips for your SEO

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that – even in online marketing – it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’ umbrella. In this article, you’ll find 7 storytelling tips to […]

What is the ROI of content design and how do you measure success?

What is the ROI of content design and how do you measure success?

We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort it will cost you and what the results will be. In this blog, you’ll read more about […]

7 tips for effective content design

7 tips for effective content design

Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In this article, you’ll find a […]

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