by Kyrill Poelmans | Apr 30, 2015
In the past, people saw link building as some kind of trick to raise their search engine ranks quickly. But this old style link building strategy is history now.
Nowadays, Google bots learned to see the difference between real incoming links, that people share because they want to link to a website with valuable content and links provided by old style link building.
Link building has changed and your own link building strategy should change too! That’s why we’re going to learn you how to build backlinks new style. Qualitative links are the next big thing, but how do you get good backlinks?
#1 Write valuable content to increase shareability
People share content that they like. It sounds quite easy, but it is the way it is. If you write crappy content, then you probably won’t get any backlinks unless you post them yourself.
Make sure your target audience rates your content as valuable for them and maybe even lots of other people.
If you produce valuable content and you promote it in the right ways, people will read your content and share it with their friends!
#2 Use cross promotion for quality backlinks
Back in the days when search engines were quite easy to manipulate, exchanging links was a popular way to build links very quickly.
But Google is a lot smarter now. They don’t care if you get inward links from a website if you have totally nothing in common. These links became completely useless in new style link building.
But there still is a different way to use this strategy. It only costs a bit more of an effort, this is what you can do:
Use cross promotion!
Cross promotion is a promotion technique in which two companies work together to promote their websites.
The main condition for this technique to work is that these companies must have something in common, like:
Textmetrics and a company that makes web designs or a supermarket and a butcher.
Google sees that the companies that backlink to each other have something in common and that’s why these links are seen as valuable.
#3 Register in qualitative directories for better results
In the past, building links in directories was something that you should definitely do, anywhere, anytime you could.
The more backlinks you had, the better. That’s was the motto of old style link building.
But things have changed. If your website gets linked to in too many bad rated directories, it can have a really bad influence on your search engine rank:
There is a chance that Google will give you a penalty.
That’s the reason why it’s really important that, if you decide to use directories for link building, you make sure to choose the right ones.
You have to be picky to decide which directories are valuable to register your backlinks to and which aren’t.
#4 Active attitude in discussions and forums
This next way to generate backlinks that actually will lead your target audience to your website might be the most valuable tip that we want to give you today:
Mix in online discussions about your companies specialties
You might think, what does this have to do with backlinks. Well, more than you think, but before we explain this link we must tell you something about the past of backlinks on forums and blogs.
In the past, a good way to generate some relevant backlinks was to post your links to popular blogs or discussions on forums. Marketers posted them on almost every opportunity that they saw.
But since a lot of blog owners blocked this way of creating backlinks, this technique isn’t that successful anymore.
But wait, then what to do next? Well:
No worries, there is still a very good way to promote your website through blogs and forums. The only thing that has changed is that you have to make a little bit more of an effort to create these backlinks.
Look for discussions or blogs that are relevant to your companies products, services or published content. React in a natural way and mix yourself into the discussion.
When the time is right you can post a link to your company, just the way so it totally fits in the discussion.
If you succeed to use this technique in an effective way, we can guarantee you that this gives you quite a lot traffic on your website!
#5 New style social media, best way to get new style backlinks
Back in the days that people started to use link building as a technique, social media sites weren’t that big as they are today.
For us, it looks like ages but Facebook and Twitter weren’t that popular 10 years ago.
That’s why this last step to get valuable backlinks has everything to do with this “new” way of communicating.
Google has also followed this development and that’s why social media links became way more important in search engine optimization and creating backlinks.
There are a few ways to create backlinks through social media:
- Building a social community around your brand or company
The way to build a strong community is to make sure that you promote your content the right way.
Make sure that your content is shareable because the more shares and likes you get, the more Google rates your content as relevant and valuable.
- Use opinion leaders to speak for you
Another way to promote your links through social media is to find some opinion leaders to speak for you.
They are people that inspire other people to do what they do, and to use what they use, so of course they are the best persons to tell everyone how great your website/brand/product is!
So, how to build backlinks new style?
As you have seen in this article, the most important words to describe how to build new style backlinks are:
Relevant & valuable
Link building isn’t about just posting links anymore, it’s about looking for and finding the most relevant and valuable ways to promote your content, company and brand.
Don’t forget, this is the way to do it now, old style link building can kill your seo strategy! New style backlinks combined with a free trial of Textmetrics will make sure that you’ll rise in the search engines even faster than you could imagine.
And by following this guide, you should be able to rock the world of new style link building! Isn’t that awesome?
Liked this Textmetrics guide? Share on twitter now!
![4 Simple Steps To Excellent Webcontent [Infographic]](https://www.textmetrics.com/wp-content/uploads/2015/04/4stepstoexcellent-mini.png)
by Kyrill Poelmans | Apr 27, 2015
Excellent webcontent, that’s something we all want. Lots and lots of visitors and maybe even more new clients are the wishes of many business owners.
That’s why we’re here to help. Basically, you need to do two things to make excellent webcontent:
1. Writing creative content that your target audience wants to read
2. Optimizing your content in a technical way
Why are these two things so important for excellent webcontent?
Creative content for your target audience is the most important piece of the puzzle. You need to write content that they like and share with their friends.
That’s one of the ways to create more traffic to your site, just by writing excellent and creative content.
We wrote another article about this subject, so if you’re interested in “writing to reach your target audience”, you can read our article here!
But the other thing, optimizing your content, is just as important.
If you write good content, then you want your content to be found, also in the search engines.
That’s why it’s important to focus on the right keywords and optimize your content in the right way.
But to be honest, SEO is not the most fun thing to do.
That’s why we created Textmetrics:
To make sure that you won’t spend too much time on optimizing your content!
Simple webcontent optimization with Textmetrics
The most simple way to optimize your webcontent is to follow our new infographic:
“4 steps to excellent webcontent”
SEO doesn’t have to be hard to do, and that’s why we tried to keep it simple. It’s just like we always say:
With Textmetrics, everyone can be a seo expert.
Don’t wait any longer and just read and learn from our new infographic!
Don’t forget to share it with your friends if you like this post!
Get your free account here!
by Kyrill Poelmans | Apr 24, 2015
Our new Textmetrics article is inspired by a question of our own. Of course, like a lot of companies, we want to reach our audience by using social media. We would love to be able to communicate with them and to know what’s on their minds.
But how do you communicate with your audience if you don’t know when they will read their tweets, facebook feed, and other social media. In one sentence, our question was: “What’s the perfect time to post your content on social media?”
The answer to this question can be: “It depends on your audiences and their time”. But how do you find out what your perfect post-time is? Follow our checklist!
#1: Track your target audiences location to optimize your results
This might sound a bit like we are some kind of stalkers, but let us explain.
When we tried to find an answer to this question, the second question that came to our minds was:
“Where do our followers come from?”
You might think, why would you tell the second question first? Well, because that’s the question that a lot of people will forget when trying to figure out their best time to post on social media.
Here’s why this question is so important:
If you’re from the UK, but all of your twitter followers and clients come from Australia, then information about people in the UK isn’t that important for you.
Like always, the most important thing is to keep in mind who your consumers and target audience are. These are the people that you have to target!
Luckily for you and us, there are a lot of tools on the internet that help you to find out where your audience comes from. One of these tools that we would recommend is https://followerwonk.com/analyze for twitter. This tool shows you all the stats that you need, location, gender, active hours of your followers etc. We used our Textmetrics twitter account as an example.
In this image, you can see that most of our followers are from the US and Europe (The Netherlands, Ireland and the United Kingdom).
That’s a good thing because that are the countries that we want to reach with our content. But that also means that we have to tweet at the ideal times in more than 3 different time zones to reach our whole target audience.
That brings us to the next question, what are these best times to tweet? (Of course you can do research like this for all the different social media that you use to communicate with your target audience)
#2: Combine with this social media infographic for the best results
After a little bit of research, we found out that there are a lot of infographics to be found about this topic. One more specific and reliable than the other, but the following one of Quicksprout is one of our personal favorites.
Use this information in combination with your location research, and you will succeed to reach more people in your target audience every day! The results will be measurable! Have a nice social day!
by Kyrill Poelmans | Apr 1, 2015
Nowadays it’s more of a must than a choice, using SEO on a daily base. Don’t you join this online revolution, you will feel it in your bad online results. But SEO isn’t that easy to control. Of course there are millions of tips posted online that will help you end up higher in the results of our most popular search engines, but then you still have a long way of work to go. We wrote a little article for all the Textmetrics loving SEO newbies. By reading this article we hope to get you one step closer to SEO success!
Don’t forget your biggest priority, your customers!
Because of the loads of SEO tips and tricks on the internet, lots of content creators forget what SEO is about. Reaching your target audience! Lots of views in the search engines is a very good first step to reach your audience, but it’s not the most important thing to achieve. The best way to reach your target audience in a nice way is to produce content that they love, like and share. The final goal isn’t just getting more views, but it’s to engage your customers to your brand, website and blog. People need to feel like they HAVE TO return to your content! Of course keywords are important, and it’s smart to optimize your web content, but a content creator should never forget his customers. That’s the first and maybe the most important tip that we have for you today!
Keywords, keywords, keywords
Now that we made our first point, we can continue with the technical stuff. Probably you’re already expecting the next point, even if you just know really a little bit about SEO, keywords! It’s really important for you as a content creator to think about and to choose the best keywords for your pages. Luckily for you, you’re now on the blog page of Textmetrics, the tool that helps you to make your own, simple keyword list. You can try it out yourself by making a free account here! Do you want to know more about choosing the best keywords? We have found another article for the most fanatic newbies!
Update your content
Customers love nice, fun, new and interesting content. Maybe it’s a bit logical, but some business owners appear to forget this fact. Followers become followers of your business because you give them trust, interest and the constant trigger of new and fun articles. So, just a simple question: “How to get followers?” Just make sure to update your website, make new pages with new content. No-one likes to read 10 times the same content, so start producing original content! And there is more, by following this tip you will get an extra advantage on Google. They like to rate active websites higher in their search results!
Linkbuilding
Linkbuilding is definitely as important as optimizing your own web content. By getting links from other sites to your website you will get more and more popular in the search engines. It works exactly the same as in real life, if your best friend tells you that you NEED TO try that new cocktail, then you’ll believe that the cocktail is delicious! And that’s exactly the way Google ‘thinks’. Do you want to know how to reach the best results by using linkbuilding? Read this article!
Please feel free to leave your own tips for our (co-)newbies!
![How to create a meaningful marketing story? [INFOGRAPHIC]](https://www.textmetrics.com/wp-content/uploads/2015/03/meaningful-marketing-story-head.png)
![The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]](http://www.copyblogger.com/cdn-origin/images/650/anatomy-of-a-meaningful-marketing-story.png "The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]")