In the past, people saw link building as some kind of trick to raise their search engine ranks quickly. But this old style link building strategy is history now.
Nowadays, Google bots learned to see the difference between real incoming links, that people share because they want to link to a website with valuable content and links provided by old style link building.
Link building has changed and your own link building strategy should change too! That’s why we’re going to learn you how to build backlinks new style. Qualitative links are the next big thing, but how do you get good backlinks?
#1 Write valuable content to increase shareability
People share content that they like. It sounds quite easy, but it is the way it is. If you write crappy content, then you probably won’t get any backlinks unless you post them yourself.
Make sure your target audience rates your content as valuable for them and maybe even lots of other people.
If you produce valuable content and you promote it in the right ways, people will read your content and share it with their friends!
#2 Use cross promotion for quality backlinks
Back in the days when search engines were quite easy to manipulate, exchanging links was a popular way to build links very quickly.
But Google is a lot smarter now. They don’t care if you get inward links from a website if you have totally nothing in common. These links became completely useless in new style link building.
But there still is a different way to use this strategy. It only costs a bit more of an effort, this is what you can do:
Use cross promotion!
Cross promotion is a promotion technique in which two companies work together to promote their websites.
The main condition for this technique to work is that these companies must have something in common, like:
Textmetrics and a company that makes web designs or a supermarket and a butcher.
Google sees that the companies that backlink to each other have something in common and that’s why these links are seen as valuable.
#3 Register in qualitative directories for better results
In the past, building links in directories was something that you should definitely do, anywhere, anytime you could.
The more backlinks you had, the better. That’s was the motto of old style link building.
But things have changed. If your website gets linked to in too many bad rated directories, it can have a really bad influence on your search engine rank:
There is a chance that Google will give you a penalty.
That’s the reason why it’s really important that, if you decide to use directories for link building, you make sure to choose the right ones.
You have to be picky to decide which directories are valuable to register your backlinks to and which aren’t.
#4 Active attitude in discussions and forums
This next way to generate backlinks that actually will lead your target audience to your website might be the most valuable tip that we want to give you today:
Mix in online discussions about your companies specialties
You might think, what does this have to do with backlinks. Well, more than you think, but before we explain this link we must tell you something about the past of backlinks on forums and blogs.
In the past, a good way to generate some relevant backlinks was to post your links to popular blogs or discussions on forums. Marketers posted them on almost every opportunity that they saw.
But since a lot of blog owners blocked this way of creating backlinks, this technique isn’t that successful anymore.
But wait, then what to do next? Well:
No worries, there is still a very good way to promote your website through blogs and forums. The only thing that has changed is that you have to make a little bit more of an effort to create these backlinks.
Look for discussions or blogs that are relevant to your companies products, services or published content. React in a natural way and mix yourself into the discussion.
When the time is right you can post a link to your company, just the way so it totally fits in the discussion.
If you succeed to use this technique in an effective way, we can guarantee you that this gives you quite a lot traffic on your website!
#5 New style social media, best way to get new style backlinks
Back in the days that people started to use link building as a technique, social media sites weren’t that big as they are today.
For us, it looks like ages but Facebook and Twitter weren’t that popular 10 years ago.
That’s why this last step to get valuable backlinks has everything to do with this “new” way of communicating.
Google has also followed this development and that’s why social media links became way more important in search engine optimization and creating backlinks.
There are a few ways to create backlinks through social media:
- Building a social community around your brand or company
The way to build a strong community is to make sure that you promote your content the right way.
Make sure that your content is shareable because the more shares and likes you get, the more Google rates your content as relevant and valuable.
- Use opinion leaders to speak for you
Another way to promote your links through social media is to find some opinion leaders to speak for you.
They are people that inspire other people to do what they do, and to use what they use, so of course they are the best persons to tell everyone how great your website/brand/product is!
So, how to build backlinks new style?
As you have seen in this article, the most important words to describe how to build new style backlinks are:
Relevant & valuable
Link building isn’t about just posting links anymore, it’s about looking for and finding the most relevant and valuable ways to promote your content, company and brand.
Don’t forget, this is the way to do it now, old style link building can kill your seo strategy! New style backlinks combined with a free trial of Textmetrics will make sure that you’ll rise in the search engines even faster than you could imagine.
And by following this guide, you should be able to rock the world of new style link building! Isn’t that awesome?
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