Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many...
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All about Google Ranking
Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
![How to reach Google’s Position Zero [7-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists....
Evergreen content & SEO: what’s the smart approach?
A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the...
Don’t ignore these SEO trends!
Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post,...
Link Rot is Normal. Here’s How You Stop It
What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that...
9 lesser-known tips to improve your ranking in search results
You probably know a thing or two about search engine optimization (SEO). You’ve also surely read quite a few blog posts right here about the basics of SEO. For example, how to use...
Google Core Algorithm Update released
The Google algorithm changes daily. Most of these are smaller updates, but once in a while there is a bigger update that could bring one or more changes to search results. This month a...
7 link building tips for 2018
Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years....
How SEO Works for Mobile Apps
Google's mobile-friendly update affected mobile search in many ways. One is that not only websites but apps show up in SERP results with an install button. This opens the door to more app installs...
Longer meta description in Google? Not anymore! Here’s what you need to know.
UPDATE MAY 2018 Google has changed things again 😉 The meta description length is now back to what it was before the change described below. Current description length is about 160 characters. Of...
What’s More Important: Technical SEO or Content Marketing?
Digital marketers and website owners have struggled to agree on a single technique or strategy that increases reach and conversions. After all, the whole concept of Search Engine Optimization (SEO)...
The Google Hawk Update and the impact on local SEO
On August 22nd 2017, Google seems to have released a big algorithm update. The update is called "Hawk" by the SEO community. In this blog you will read all about this update and the impact for your...
The most important SEO facts that matter
SEO could be an effective way to upgrade your position in the Google search engine results. We all know that a high position in the Google rankings can help you to gain more trust, get more...
9 Things Your SEO Agency Can’t Solve (Or Do) For You
SEO agencies love to get involved and help out, but don’t expect your SEO agency to be able to solve all your problems. You need to take ownership of key online marketing tasks like content creation...
Eight Things to Consider Before Starting a Blog for Your Business
The blog is arguably one of the hottest tickets in internet marketing. It comes as among the cheapest, most effective forms of advertising in existence, and if yours comes out a success, you'll...
Hi, my name is Fred! I’m your latest Google update 🙂
Some will love him, some will hate him... Fact is that Fred is here, and he is here to stay 🙂 In case you don't know Fred yet, let me introduce him to you. In short: Fred is Google's latest...
5 tips to increase your rankings in 2017
Hilde Stapert-Kalsbeek, Senior SEO specialist 22 March 2016 The changes of Googles algorithms, more than 500 times a year, have definitely an impact on the rankings of your website. In this blog...
Google Search Index: ‘Mobile first’ expansion continues
Besides the Google Penguin 4.0 update that has been implemented in the Google algorithm, there is also another interesting development. The 'mobile first' development continues to expand. After the...
What does the penguin 4.0 update mean to me?
In September and October, Google has implemented their penguin 4.0 update. 'Penguin' is the name of the new update of the Google algorithm to make the search experience even better....
How to monitor your Google rankings?
SEO could be an effective way to upgrade your position in the Google search engine results. With various efforts you can tune the Google rankings in your advantage, for example linkbuilding, on-page...
Textmetrics gives you control over your SEO activities
Textmetrics has expanded the Page Tracker features in the latest Textmetrics release. In this new version, users will be able to see an overview of all activated Page Trackers, including historical...
How to easily influence your Google rankings?
Google rankings may seem like a mystery for most of us. All we know is that we mostly get the results that we need when we ‘Google’ something. How this works is not totally clear, but luckily for...
Effect of the Mobile Usability Update in Google Ranking
On the 21st of April this year, Google launched a new ranking factor in their search engine results. Mobile Usability became more important than ever. At least, that's what we thought. Textmetrics...