When it comes to hiring, the resource needed most for HR teams is time. Screening for the best candidates to fill any position can take countless man-hours – and comprises a large part of any hiring...
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Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much...
Textmetrics launches Episerver CMS plugin
Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art...
Top Recruiting Trends of 2019 – Part 3
The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting...
Top Recruiting Trends of 2019 – Part 2
In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to...
Textmetrics launches new version of Joomla plugin
Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine...
Top Recruiting Trends of 2019 – Part 1
In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach,...
How to reach your target audience
SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for...
Tips for optimizing your emails
Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too...
How do I increase the ROI of content marketing?
Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually...
How do I improve the ROI of content marketing?
Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in...
Textmetrics launches Microsoft Outlook add-in
With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of...
Textmetrics launches the Umbraco CMS plugin
We are excited to announce that the Textmetrics plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Textmetrics content analysis and optimization...
How do I maximize the ROI of content marketing?
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing...
Improve readability? Write at the B1 level
You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking....
7 storytelling tips for your SEO
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that...
What is the ROI of content design and how do you measure success?
We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort...
How the Google Speed Update (2018) affects your ranking
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their...
7 tips for effective content design
Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why)....
Content design on your website. What is it and what are the benefits?
Just for fun, compare the Dutch and British government websites. Which website looks more user-friendly? Overheid.nl / lots of content, not much clarity Gov.uk / optimized with content design Both...
Meet Textmetrics at DMEXCO
On September 12th and 13th Textmetrics will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would...
Textmetrics update
We update Textmetrics regularly to add new features and improve existing ones. Does a feature in Textmetrics looks different from the last time you used it? In our release notes you’ll find a...
What is structured data and how do you apply it to your SEO strategy?
Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many...