by Kyrill Poelmans | Apr 24, 2015
Our new Textmetrics article is inspired by a question of our own. Of course, like a lot of companies, we want to reach our audience by using social media. We would love to be able to communicate with them and to know what’s on their minds.
But how do you communicate with your audience if you don’t know when they will read their tweets, facebook feed, and other social media. In one sentence, our question was: “What’s the perfect time to post your content on social media?”
The answer to this question can be: “It depends on your audiences and their time”. But how do you find out what your perfect post-time is? Follow our checklist!
#1: Track your target audiences location to optimize your results
This might sound a bit like we are some kind of stalkers, but let us explain.
When we tried to find an answer to this question, the second question that came to our minds was:
“Where do our followers come from?”
You might think, why would you tell the second question first? Well, because that’s the question that a lot of people will forget when trying to figure out their best time to post on social media.
Here’s why this question is so important:
If you’re from the UK, but all of your twitter followers and clients come from Australia, then information about people in the UK isn’t that important for you.
Like always, the most important thing is to keep in mind who your consumers and target audience are. These are the people that you have to target!
Luckily for you and us, there are a lot of tools on the internet that help you to find out where your audience comes from. One of these tools that we would recommend is https://followerwonk.com/analyze for twitter. This tool shows you all the stats that you need, location, gender, active hours of your followers etc. We used our Textmetrics twitter account as an example.
In this image, you can see that most of our followers are from the US and Europe (The Netherlands, Ireland and the United Kingdom).
That’s a good thing because that are the countries that we want to reach with our content. But that also means that we have to tweet at the ideal times in more than 3 different time zones to reach our whole target audience.
That brings us to the next question, what are these best times to tweet? (Of course you can do research like this for all the different social media that you use to communicate with your target audience)
#2: Combine with this social media infographic for the best results
After a little bit of research, we found out that there are a lot of infographics to be found about this topic. One more specific and reliable than the other, but the following one of Quicksprout is one of our personal favorites.
Use this information in combination with your location research, and you will succeed to reach more people in your target audience every day! The results will be measurable! Have a nice social day!
by Kyrill Poelmans | Apr 1, 2015
Nowadays it’s more of a must than a choice, using SEO on a daily base. Don’t you join this online revolution, you will feel it in your bad online results. But SEO isn’t that easy to control. Of course there are millions of tips posted online that will help you end up higher in the results of our most popular search engines, but then you still have a long way of work to go. We wrote a little article for all the Textmetrics loving SEO newbies. By reading this article we hope to get you one step closer to SEO success!
Don’t forget your biggest priority, your customers!
Because of the loads of SEO tips and tricks on the internet, lots of content creators forget what SEO is about. Reaching your target audience! Lots of views in the search engines is a very good first step to reach your audience, but it’s not the most important thing to achieve. The best way to reach your target audience in a nice way is to produce content that they love, like and share. The final goal isn’t just getting more views, but it’s to engage your customers to your brand, website and blog. People need to feel like they HAVE TO return to your content! Of course keywords are important, and it’s smart to optimize your web content, but a content creator should never forget his customers. That’s the first and maybe the most important tip that we have for you today!
Keywords, keywords, keywords
Now that we made our first point, we can continue with the technical stuff. Probably you’re already expecting the next point, even if you just know really a little bit about SEO, keywords! It’s really important for you as a content creator to think about and to choose the best keywords for your pages. Luckily for you, you’re now on the blog page of Textmetrics, the tool that helps you to make your own, simple keyword list. You can try it out yourself by making a free account here! Do you want to know more about choosing the best keywords? We have found another article for the most fanatic newbies!
Update your content
Customers love nice, fun, new and interesting content. Maybe it’s a bit logical, but some business owners appear to forget this fact. Followers become followers of your business because you give them trust, interest and the constant trigger of new and fun articles. So, just a simple question: “How to get followers?” Just make sure to update your website, make new pages with new content. No-one likes to read 10 times the same content, so start producing original content! And there is more, by following this tip you will get an extra advantage on Google. They like to rate active websites higher in their search results!
Linkbuilding
Linkbuilding is definitely as important as optimizing your own web content. By getting links from other sites to your website you will get more and more popular in the search engines. It works exactly the same as in real life, if your best friend tells you that you NEED TO try that new cocktail, then you’ll believe that the cocktail is delicious! And that’s exactly the way Google ‘thinks’. Do you want to know how to reach the best results by using linkbuilding? Read this article!
Please feel free to leave your own tips for our (co-)newbies!
by Kyrill Poelmans | Mar 27, 2015
Must reads for all content creators
As a content creator, you can always become even better than you are right now. There are always points of improvement that you do or don’t see yet. One way to get better at what you’re doing is trying to learn from others. But how? Especially for you Inspired by seocopywriting.com we tried to make a little list of must reads for all content creators. These platforms, blogs, and books are the places to be if you want to read the best tips, tricks and much more.
Everybody Writes by Ann Handley
The first book on our must read list is the book Everybody Writes by Ann Handley. This is one of our personal favorites. This book offers useful writing tips for everybody that likes to write. It doesn’t matter what or for who you write, this book is interesting for every content creator. Handley treats multiple writing subjects in her book, like how to write better, grammar, publishing rules, story rules and content tools. The only thing that she forgot is to name Textmetrics in her book, but that’s something we will forgive her!
Quicksprout
The second tip that we have for you content creators is the quicksprout blog by Neil Patel. This blog is just an interesting blog with SEO information and lots more, that we would recommend to you all. Just see for yourself what quicksprout has to offer to you: https://www.quicksprout.com/blog/
The Big List of 189 Blog Posts That Convert
The third must read that we wanted to share with you is the blog post about blog posts that convert. This post is highly recommended by several copywriters in our own surroundings and this is something you should definitely read if you want to learn how to write copy that gets your customer’s attention. You can find the full post by clicking on the following link: https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
Grammar girl
The last but not least must read that we reviewed for you is ‘Grammar girl’. The best introduction to grammar girl was provided by Mignon Grammar Girl Forgarty herself:
“Your friendly guide to the world of grammar, punctuation, usage, and fun developments in the English language.”
This is the place to be for everyone that likes to know how to write correctly in English, especially for the non-native speakers and writers, this is a very interesting blog to follow! You can find the Grammar Girl here!
This is the end of the small list of must reads that we wanted to share with you today. Of course there are a lot more interesting blogs, books and platforms to be read. Do you want to share some of your own favorites? Please add them in the comment section, because we can all learn from each other!
Do you want to see the full list of must reads for all content creators? You can find it here! Also if you don’t just want to read interesting content but also want to write it yourself, you should check out our free trial! We’ll help you to optimize your content the right way, so you don’t need to worry about that anymore.
