Textmetrics blog
Consistentie in communicatie, de impact van AI op content creatie, verbeteren van conversie, vindbaarheid in zoekmachines, duidelijke taal, aansluiten bij je doelgroep, de laatste trends en ontwikkelingen op het gebied van communicatie, content, AI, NLLP. Het zijn allemaal onderwerpen die aan bod komen in de Textmetrics blogs.
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....
The impact of gender bias in the workplace
When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice, women often don’t benefit from the same opportunities. In many...
DEIB at work—ways to increase diversity and inclusion
How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to all these questions “yes”? Then you probably have no problem reaching...
Age bias —3 examples in recruitment and how to avoid it
Often, the labor market isn’t quite similar society. Some groups of people are underrepresented. Older workers are one of those groups. And age bias is responsible for this. In short, it means that companies—although often unintentionally—discriminate when it comes to...
Gender bias in job descriptions—where we stand now
In recent years, it has become clear that companies need to focus more on diversity and inclusion. People of all backgrounds, genders, and ages need to be equally represented in an organization. And they need to have equal opportunities when they apply for a job. Most...
How to use SEO in job descriptions
Do you ever wonder why so few potential candidates apply to your jobs? You put all of this effort into writing good job descriptions. And you give them a prominent place on your website. But do you also optimize your job descriptions for SEO? Probably not. Most...
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....
Diversity recruitment – 3 ways to increase diversity in recruiting
Diverse teams help you become a more innovative and creative company. Which you need to achieve better results. But you probably already knew that, right? It’s likely one of the reasons why you’ve formulated your diversity and inclusion goals. Different backgrounds...
Inclusive writing—the importance of writing at language level B1
Do you strive to be a more inclusive and diverse company? But has this proven to be more difficult than you thought? Then you should have a look at the job descriptions you write and publish. Do they appeal to people of all backgrounds, ages, and genders? And is...
3 ways to ensure that a chief diversity officer is successful
Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity officers don’t always receive the means and support needed to succeed....
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse teams also make better decisions. So, becoming a more diverse company...
Avoid writing mistakes with an augmented writing platform
Have you spent a lot of your time in recent years on diversity and inclusion? Then you’ve probably noticed how difficult it is to achieve your diversity and inclusion goals. An important reason for this difficulty is the language you use for the written content you...
The advantages of DEIB
The growth and success of your organization is largely determined by the people who work there. Therefore, everyone working at your company should feel like they belong. And diverse viewpoints should be encouraged. DEIB plays an important role here. It’s short for...
Why Artificial Intelligence Is the Content Marketing Game Changer
Image Source The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and lure them in. Hollywood’s representation of AI is a classic...
Three examples of gender bias in the workplace
Think about your workplace and ask yourself the following questions: Do you employ as many women as you do men? Do you have as many women in leadership roles as you do men? Do men and women earn equal salaries for the same job? If the answer to one or more of these...
All you need to know about employer branding in recruitment
A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company. Talented employees who are part of your target group. Employer branding is...
Three benefits of using an augmented writing platform
How is your company doing in the battle for talent? Are you succeeding in reaching your entire target group with your job ads? Chances are that the number of responses to your job ad is somewhat disappointing. That’s usually the case when job ads don’t appeal to an...
How to put DEIB as center of your recruitment strategy
Over the years, conversations about diversity and inclusion in the workplace have evolved and increased. D&I has become a topic that organizations can’t ignore. It’s likely that you set yourself some ambitious diversity and inclusion goals a while ago. And maybe...
What is gender bias?
Bias comes in many forms and causes us to form prejudices against others. It helps us categorize things to make sense of the world around us. But although common, biases aren’t harmless. In the workplace, for example, gender bias is a very common problem. It’s the...
3 ways to write your job ads at language level B1
How is the search for new staff going? Do your job ads get enough responses from potential candidates? If not, there might be something wrong with the way you’re writing them. Did you know that 1 out of 8 job ads is too difficult for people to understand? The majority...
The Future of SEO: User Experience Plays a Big Part in Your SEO Strategy
SEO has evolved over the years. We’ve witnessed major changes, such as the shift to mobile-first indexing, the rise of zero-click searches, and the influence of voice search on how content is created. With advancements in AI and machine learning, there’s still one...
How to write SEO job descriptions
Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job ads featured there? That’s where SEO comes in. It’s short for search...
How to foster DEIB?
Greater innovation, better team performance and increased profitability. These all sound good, right? Just like improving engagement and retention. But what exactly is “doing the right thing”? It means being a company that is committed to DEIB. That is short for...
Augmented writing platform – what is it, and what can you use it for?
In recent years, the quality of written content has become increasingly important. Everything you publish needs to be engaging, interesting, and well-written. That’s the only way to ensure that people will read and share it. And the only way to make sure that Google...