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Consistentie in communicatie, de impact van AI op content creatie, verbeteren van conversie, vindbaarheid in zoekmachines, duidelijke taal, aansluiten bij je doelgroep, de laatste trends en ontwikkelingen op het gebied van communicatie, content, AI, NLLP. Het zijn allemaal onderwerpen die aan bod komen in de Textmetrics blogs.

Language level B1 and CEFR

Language level B1 and CEFR

Do you receive very few responses when you post a job online? If so, this can lead to several problems. One is the very limited number of suitable candidates to choose from. Another is a lack of diversity among the candidates that do apply. It’s time to find out why...

Eliminate age bias to improve culture and productivity

Eliminate age bias to improve culture and productivity

Do you treat older people the same as you do younger ones? For example, do you invite older people for interviews as often as their younger colleagues? Chances are, the honest answer is ‘no.’ The reason for this is age bias. It’s an unconscious bias or stereotype that...

Improving your diversity recruitment strategy — discover how

Improving your diversity recruitment strategy — discover how

Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to become more inclusive. To build a workforce that reflects society, you...

Employer branding strategies to win in the battle for talent

Employer branding strategies to win in the battle for talent

As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than ever, a strong employer brand is of the utmost importance. In a tight...

The importance of diversity in the workplace

The importance of diversity in the workplace

How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the importance of diversity in the workplace is beyond question. You probably...

The role of humans in data-driven recruitment

The role of humans in data-driven recruitment

Has the rise of data-driven recruitment left you feeling worried? And are you afraid that recruiters’ jobs might soon be fully taken over by artificial intelligence? Then allow us to take all your worries away. Indeed, recruitment is an industry that is heavily...

Let’s talk about the B in DEIB

Let’s talk about the B in DEIB

For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals play an important role here. But just focusing on diversity and...

Chief diversity officer: the job description

Chief diversity officer: the job description

Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider hiring a chief diversity officer. This person is responsible for reducing...

Why recruiters need to know about SEO for job descriptions

Why recruiters need to know about SEO for job descriptions

As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search engines like Google. But why is it important for recruiters to know about...

What is gender bias in the workplace?

What is gender bias in the workplace?

Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another. Often, it’s men that are preferred over women. This preference is not one...

3 ways to improve your diversity recruitment strategy

3 ways to improve your diversity recruitment strategy

How are your company’s diversity efforts coming along? Do you succeed in hiring people of different backgrounds, ages, and genders? Or do your diversity and inclusion goals seem to be out of reach? If so, there is some work to be done on your diversity recruitment...

How do you deal with age bias in the workplace?

How do you deal with age bias in the workplace?

It’s a sad observation, realizing there is age bias in your company. But it’s not uncommon, unfortunately. Contrary to what we wish to believe, age bias is not a thing of the past yet. In many companies, young and older workers still experience age bias in the...

How to recognize age bias in the workplace

How to recognize age bias in the workplace

In the modern-day workplace, age bias is a thing of the past, right? People are all treated equally, no matter how young or old they are. Because that is what needs to be the case if you are striving to become a diverse company. And if you have set ambitious diversity...

How can employer branding help you in recruitment?

How can employer branding help you in recruitment?

In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....

The impact of gender bias in the workplace

The impact of gender bias in the workplace

When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice, women often don’t benefit from the same opportunities. In many...

DEIB at work—ways to increase diversity and inclusion

DEIB at work—ways to increase diversity and inclusion

How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to all these questions “yes”? Then you probably have no problem reaching...

Age bias —3 examples in recruitment and how to avoid it

Age bias —3 examples in recruitment and how to avoid it

Often, the labor market isn’t quite similar society. Some groups of people are underrepresented. Older workers are one of those groups. And age bias is responsible for this. In short, it means that companies—although often unintentionally—discriminate when it comes to...

Gender bias in job descriptions—where we stand now

Gender bias in job descriptions—where we stand now

In recent years, it has become clear that companies need to focus more on diversity and inclusion. People of all backgrounds, genders, and ages need to be equally represented in an organization. And they need to have equal opportunities when they apply for a job. Most...

How to use SEO in job descriptions

How to use SEO in job descriptions

Do you ever wonder why so few potential candidates apply to your jobs? You put all of this effort into writing good job descriptions. And you give them a prominent place on your website. But do you also optimize your job descriptions for SEO? Probably not. Most...

The time to get started with employer branding is now

The time to get started with employer branding is now

Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....

3 ways to ensure that a chief diversity officer is successful

3 ways to ensure that a chief diversity officer is successful

Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity officers don’t always receive the means and support needed to succeed....

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