Textmetrics blog
Consistentie in communicatie, de impact van AI op content creatie, verbeteren van conversie, vindbaarheid in zoekmachines, duidelijke taal, aansluiten bij je doelgroep, de laatste trends en ontwikkelingen op het gebied van communicatie, content, AI, NLLP. Het zijn allemaal onderwerpen die aan bod komen in de Textmetrics blogs.
Textmetrics: the augmented writing platform for inclusive content
Publishing inclusive content is a must if you want to appeal to a large group of people. People who differ in age, gender, religion and background. Do you fail to use inclusive language? Then some people may feel excluded. And what if these people belong to your...
Why people don’t read your job ads – It’s all about language level B1
Did you know that a lot of people have difficulty reading? And have you considered what this means for you? More specifically, for the written communication you publish? It may be more troublesome than you think. Research in England has shown that 1 out of 8 job ads...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...
Why data-driven recruitment is a must
Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What about a smoother and easier recruitment process? Data-driven...
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target group. And actively work toward reaching your company’s diversity and...
The importance of diversity recruitment
A workforce doesn’t just happen to be diverse. You’ll need to reach a diverse group of people when recruiting. Your recruitment strategy needs to put people first. It should focus on their talents. Not on their age, race or gender. What is diversity recruitment?...
The benefits of an augmented writing platform
Gender bias, age bias and jargon. These are just a few of the things that prevent job descriptions from reaching your total target group. While reaching as many people as possible is the only way to achieve your company’s diversity and inclusion goals. An augmented...
Employer branding vs recruitment marketing
Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach your company’s diversity and inclusion goals. But do you know exactly...
The importance of B1 in job descriptions – Part 2
Four tips to improve the readability of your job ads Are you getting fewer responses to your job descriptions than expected? Maybe that’s because very few people can understand them. The language used might be too difficult. Average reading levels are dropping. This...
The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as possible. As only then can you achieve your ambitious diversity and inclusion...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion goals. You’ll never reach these if you can’t manage to appeal to people of...
Gender bias and the importance of gender equality in recruitment – Part 1
5 reasons why gender equality is important for the recruitment process. Gender bias is one of the most common biases in recruitment. Women often feel unmotivated to apply for a role after reading the job description. Recruiters usually don’t intend for this to...
Why every company needs a chief diversity officer
HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t become any easier in recent years as talent is becoming scarcer. And then...
The benefits of data-driven recruitment
Do you want your company’s workforce to be more inclusive and diverse? Have you set ambitious goals to achieve this? Then you’ll need to take a closer look at your recruitment strategy. That’s where a more diverse workforce starts. An innovation like data-driven...
5 ways to improve your diversity recruitment strategy
Has your company set ambitious diversity and inclusion goals? Then you’ll need a successful diversity recruitment strategy to reach them. You want to hire a diverse range of people. Diverse when it comes to age, gender, race, sexual orientation and religion. And...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse when its job descriptions are unbiased. And understandable to everyone...
The importance of employer branding in recruitment
Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. And it’s important for all companies, not just for the ones that have to find talented employees in tight labor market...
Use an augmented writing platform to achieve D&I goals
Ambitious diversity and inclusion goals leave recruiters with quite the challenge. Because a more diverse and inclusive workforce starts with hiring candidates with different backgrounds, ages and genders. To do so, you’ll need to write inclusive job descriptions that...
Prevent age bias to reach your D&I goals
We know that an increasing number of companies set themselves ambitious diversity and inclusion goals. There is one thing in this context that makes little sense, though. We’re talking about age bias. Age discrimination is by far the most common form of discrimination...
Diversity and inclusion and biased language
In recent years, diversity and inclusion has become the top priority for a growing number of companies. If we take a look at the benefits of a diverse workforce, the reason for this becomes clear. Diversity and inclusion is essential to be successful. Companies that...
Gender decoder to prevent gender bias
When we speak about more diversity and inclusion in the workforce, gender diversity is something that almost always comes up. Companies strive for more women in leadership roles, or more women in general, but struggle to succeed in doing so. Gender bias plays an...
Write job descriptions at B1 level to reach your D&I goals
If your company has set ambitious diversity and inclusion goals, you’ve probably already noticed that these aren’t that easy to reach. What you probably don’t know is that job descriptions play a key role here. In particular, the readability of these job descriptions....
Writing without excluding people with an augmented writing platform
You want to reach as many people as possible with the content you write and publish. That means it should appeal to everyone and, above all, it should not exclude people. That is why it is necessary to write inclusively. If you are an inclusive organization or if you...
New: the chief diversity officer job description
Nowadays, diversity and inclusion in the workplace are top priorities. The diversion and inclusion goals (D&I goals) companies set are slowly but surely becoming the most important goals to achieve. To do so, many companies are now working on a chief diversity...