Newsbase
Alles wat je moet weten om altijd weer de beste content te schrijven.
In de Textmetrics Newsbase komt een scala aan onderwerpen voorbij, waaronder consistente communicatie, de invloed van AI op contentproductie, het verbeteren van conversiepercentages en de laatste trends en ontwikkelingen op het gebied van content branding, communicatie en natuurlijke taalverwerking.
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A conversation with our Customer Success Manager Koen Brummelhuis
Koen Brummelhuis works at Textmetrics as Customer Success Manager. We asked him some questions to get to know him, but first, we’d like to explain how to pronounce his very Dutch name. Of course,...
Top 3 AI and ChatGPT mistakes to avoid
In December 2022 AI transformed the world with ChatGPT. Students still thought they could get away with one push of a button to deliver their homework. Blog owners thought the same and uploaded lots...
New AI jobs to consider
AI has been around for longer than we realize in smart devices for households, factories and science. But the arrival of the large language models like ChatGPT really shook us up. Now that we can...
Neurodiversity in job descriptions
Of course, you know how important it is to be inclusive in the workplace. Like most employers and recruiters you're trying to establish a balance in gender, ethnic background and age to avoid...
Prepare for the EU AI-act
In a world that is dominated by American tech giants, the largest legislative body is in the EU. It can enforce legislation inside and outside the member states. Who remembers that Zuckerberg in...
Why You Need a Diverse Workforce and How to Achieve It
The need for a diverse and inclusive workforce has taken center stage over the past decade. Gone are the days when businesses could afford to operate with a more homogenous team. For 40% of...
Does AI create duplicate content? Fix it!
Duplicate content can make your website rankings drop. But how serious is this? Will Google de-index you completely so your company will disappear from all search results? Luckily Google is more...
How to meet the expectations of employees
Are you working at an HRM-department or are you an employer yourself? The search for the best employees is challenging, especially when it seems all companies are fighting to take them in. Don't...
9 tips to humanize an AI text
Almost a year ago AI conquered the world of content writing. But did it really? At first we were impressed with ChatGPT and the likes, but by now we've seen that AI writing still needs a human...
Key Legal Issues Your Text SEO Might Cause You
A peaceful and warm evening lulls you into a state of bliss. Nothing is bothering you. You’ve decorated your text with SEO elements and published it on your website. And now, you’re sipping your...
This is how AI changes marketing
So, how did you experience the introduction of AI? Perhaps you have been following the developments for years, and you kind of eased into it. It’s more likely, though, that the speed with which AI...
A diverse and inclusive job ad? This is how you write one!
It’s something every employer nowadays strives for; to foster a diverse and inclusive company that reflects society. The recruitment process plays an important role in this endeavor. Because to have...
Gen Z in the labor market
How many people from Generation Z work at your company? You know; everyone born between 1997 and 2012 – the ones we call Gen Z. In recent years, more and more employees entering the labor market...
Four governing principles of the plain language ISO standard
Have you heard of the plain language ISO standard yet? It was introduced not long ago, and like other ISO standards, it has to do with governing principles and guidelines. In more detail, it’s...
Four ways to encourage more women to apply to your jobs
Gender diversity in the workplace has numerous benefits. But to build a well-balanced workforce, women need to actually apply to your jobs. You may have noticed – that getting women to apply to your...
Why generative AI must be approached top-down
…but is currently approached bottom-up When we say that the introduction of ChatGPT did not go unnoticed, that’s quite the understatement. In the shortest possible time, companies were...
The new Job Ad Generator
A short introduction to Texmetrics’ latest addition If you’ve written your fair share of job ads, you know how much time it can take to write them. A perfect job ad doesn’t just fall from the...
The difference between ChatGPT and Textmetrics’ Job Ad Generator
ChatGPT is great for generating content, right? So, if you already use it for some of your content-related tasks, why not use it for writing job ads too? Because at Textmetrics we’ve got something...
Textmetrics has a new logo
There are moments when it becomes essential to embrace change. That's exactly what happened in 2023 when Textmetrics decided it was time for a fantastic rebranding adventure. As a result, our...
Five ways to use AI text generation in recruitment
This is not the first article we’ve written about AI text generation. And it probably won’t be the last, either. In our previous piece, we focused on generating content with an AI application like...
The AI text generation timeline
If we were to ask you about the latest developments in AI text generation, could you name them all? Don’t worry if the answer is no. These developments are happening so fast that it’s hard for...
Push and pull factors: how to use job motivators
Writing a great job posting is not as easy as it might seem. You know – one that attracts the best talent. Especially in times when staff are scarce, your job ad needs to stand out from the rest. It...
Formal or informal language: which do you choose?
It’s a question we all ask ourselves when writing an article. Should the tone of voice be formal or informal? Or, in other words. Should you use longer and more complex sentences, third-person...
A company policy for ChatGPT – discover why you need one
The AI-language model ChatGPT gained millions of users in just a few months. An impressive achievement, and one that hasn’t gone unnoticed. Initially, ChatGPT was mainly used for personal tasks. But...
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