Textmetrics blog
Consistentie in communicatie, de impact van AI op content creatie, verbeteren van conversie, vindbaarheid in zoekmachines, duidelijke taal, aansluiten bij je doelgroep, de laatste trends en ontwikkelingen op het gebied van communicatie, content, AI, NLLP. Het zijn allemaal onderwerpen die aan bod komen in de Textmetrics blogs.
Why is employer branding important?
What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...
2 ways to eliminate gender bias in the workplace
Gender bias in the workplace probably still happens. But not in your company, right? Are you sure about that? Do you hire as many women as you do men? Is the salary equal between both? The pay gap between men and women is a real thing. Just as gender bias is....
How can you invest in DEIB?
Diversity and inclusion are probably high on your company’s agenda by now. But is it enough to create a workplace where employees feel safe, valued and respected? Maybe not. You might need to do more. Especially if you want to attract and retain the best talent out...
3 reasons why DEIB is important for talent mobility
Employees need to be able to make the most out of their talent, right? Therefore, they might need to move around in the organization. A talent mobility strategy can help you here. It’s about enabling employees to change positions. For this, you need to know your...
DEIB: why you can’t do without the B of belonging in 2022
Striving for more diversity and inclusion is a noble ambition. But is it enough to let everyone feel at ease? Probably not. So, we increasingly hear about DEIB. It’s short for diversity, equity, inclusion and belonging. The last one—belonging—is something you can’t do...
What is DEIB?
You probably know a thing or two about diversity and inclusion. But have you heard about DEIB yet? It’s short for diversity, equity, inclusion and belonging. In the workplace, diversity and inclusion is becoming more and more important. Your company probably has...
The chief diversity officer job description
All you need to know to hire a chief diversity officer in 2022 Is 2022 going to be the year that you reach all your diversity and inclusion goals? The year you become a more diverse company? Then you can’t do without a chief diversity officer. This person is solely...
The benefits of an augmented writing platform in recruitment
An augmented writing platform is a technology that is on the rise. It can best be described as a technology that serves as a writing coach. In recruitment, an augmented writing platform is your virtual assistant when writing job descriptions. Because without realizing...
3 benefits of data-driven recruitment
You always want to hire the best candidates for the job, right? So, wouldn’t it be excellent if there was a technology that could help you do just that? Well, we’ve got good news for you. That technology exists. It’s called data-driven recruitment, and it is a lot...
Why employer branding is important for talent acquisition
The ‘branding’ in employer branding might confuse you. Because employer branding only has to do with marketing, right? Not anymore. Nowadays, employer branding also plays an important role in talent acquisition and recruitment. Social media, career review sites and...
Diversity recruitment – Workplace diversity through recruitment
Research shows that more and more recruiters say they want to attract a diverse group of candidates. And that they do so with one important goal in mind: to achieve greater diversity in the workplace. They want to reach the diversity and inclusion goals of the...
SEO in job descriptions—use relevant keywords
People looking for a new job often start their search on one of the well-known search engines. What does this mean for you? Your job descriptions must be easy to find online. This is especially important if you’re striving to be an inclusive and diverse company....
Improve the readability of your job ads? Use language level B1
Do very few people respond to your job ads? Then you might wonder if the job you’re offering is interesting enough. Often, though, it has nothing to do with the job offered. It’s the readability that’s a problem. Many job ads are written at a language level that is...
How to recognize age bias in job descriptions
Age bias is more common than you might think. Especially in job descriptions. Age bias often unintentionally slips into the job descriptions that recruiters write. And it's older people who are usually discouraged from applying. Through the sentences and words used in...
Gender bias in the recruitment process
Gender bias in recruitment is a real problem. Across all industries, gender bias plays a role in hiring decisions. Often, recruiters don’t even know they are biased. This makes the issue even more difficult to solve. Because how do you prevent something from happening...
The importance of language level B1 in job ads
Diversity and inclusion are more important than ever. Not only because being a diverse and inclusive company is the right thing to do. Also, because diversity plays an essential role in the profitability of a company. And because the qualified candidates you want to...
Gender bias: 3 reasons why gender-neutral language matters
Have you noticed the increase of attention on gender-neutral language? Recently, it seems more people are aware of the importance of non-sexist language or inclusive language. All terms that gender-neutral language covers. When using gender-neutral language, you avoid...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation...
An augmented writing platform can help with writing inclusive texts
Do you wish to be an inclusive and diverse company? One that does not exclude people based on age, gender, race, religion and more? Then, the language you use in your communications needs to be inclusive. You need to avoid words, expressions and assumptions that...
Age bias can cost you strong candidates and diverse teams
How diverse is your workforce? Have you reached your diversity and inclusion goals yet? Or has it proved to be quite challenging? Perhaps you’re struggling with hiring candidates of all ages. Then you’re definitely not the only one. Ageism is the most common form of...
Get yourself a chief diversity officer
Is diversity and inclusion (D&I) your company’s number one priority? And have you made HR mainly responsible for reaching your D&I goals? Then you probably noticed that they don’t have enough time or the right skills to deal with this. HR departments in...
Use data-driven recruitment to improve the quality of a hire
How often have you hired the wrong person for a job? And how many employees left shortly after they started because the job wasn’t the right fit for them? The answer is probably more than one. That’s because hiring is mostly based on emotions and gut feeling....
SEO in job descriptions: it’s easier than you think
Your job descriptions need to be viewed by as many potential candidates as possible. You want the very best candidates to apply. Including people of different backgrounds, genders and ages. That is the only way to become a more diverse company. But how do you bring...
Things to consider when writing at language level B1
How are the diversity and inclusion goals set by your company coming along? Are the results of your efforts what you expected them to be? Or are you a bit disappointed by the progress you’re making? Maybe you need to have a look at the hiring process. And an even...