Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
The dos and don’ts of employer branding

The dos and don’ts of employer branding

You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...

Prevent age bias when hiring new people

Prevent age bias when hiring new people

The hiring process is not as fair as it might seem. Or as you might believe. Why is that? It’s because, unintentionally, human bias sneaks in. This happens well before the interview stage. It often starts with the job description. One group that is often excluded here...

The dos and don’ts for SEO in job descriptions

The dos and don’ts for SEO in job descriptions

Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search engine optimization (SEO) to achieve this. Because using SEO in job...

4 tips to avoid gender bias in job descriptions

4 tips to avoid gender bias in job descriptions

Do you generally receive more applications from men than women? Then your job descriptions probably appeal to men more. Chances are, they contain words and sentences that are gender-charged. The use of more masculine words in job descriptions is very common. These are...

Textmetrics wins MKB 2021 Award

Textmetrics wins MKB 2021 Award

Dutch version below Textmetrics wins MKB 2021 Award Words should not only be spelled correctly, but should match the character of a reader. The formatting of a text must be understandable for everyone, even search engines. Google, Indeed, and Google for Jobs rate your...

3 tips to improve your diversity recruitment strategy

3 tips to improve your diversity recruitment strategy

Are you struggling to reach your diversity and inclusion goals? Then you might need to improve your diversity recruitment strategy. Diversity recruitment is all about hiring a diverse range of people. And it’s not as easy as it might sound. Because how do you reach...

The impact of age bias on the workforce

The impact of age bias on the workforce

Age bias is real, and it’s a big problem. Not just for older people who are trying to find a new job. Or those who are working with younger colleagues. Young people at the opposite end of the age spectrum suffer as well. For companies, this is troublesome. Especially...

Everything you need to know about employer branding

Everything you need to know about employer branding

You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...

Why data-driven recruitment is a must

Why data-driven recruitment is a must

Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What about a smoother and easier recruitment process? Data-driven...

SEO in job descriptions: how to optimize for Google for Jobs

SEO in job descriptions: how to optimize for Google for Jobs

Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target group. And actively work toward reaching your company’s diversity and...

Die Relevanz von Diversity-Recruiting

Die Relevanz von Diversity-Recruiting

Eine Belegschaft wird nicht von selbst vielfältig. Stattdessen müssen sie beim Recruiting bewusst eine vielfältige Gruppe von Menschen einstellen. Allerdings sollte sich ihre Strategie auf die Talente des einzelnen konzentrieren und nicht auf Alter, Rasse oder...

The benefits of an augmented writing platform

The benefits of an augmented writing platform

Gender bias, age bias and jargon. These are just a few of the things that prevent job descriptions from reaching your total target group. While reaching as many people as possible is the only way to achieve your company’s diversity and inclusion goals. An augmented...

Employer branding vs recruitment marketing

Employer branding vs recruitment marketing

Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach your company’s diversity and inclusion goals. But do you know exactly...

Warum B1 für Stellenbeschreibungen wichtig ist

Warum B1 für Stellenbeschreibungen wichtig ist

Vier tipps um die Lesbarkeit ihrer Stellenanzeigen zu verbessern Bekommen Sie weniger Antworten auf Ihre Stellenbeschreibungen als erwartet? Vielleicht liegt es daran, dass nur wenige Menschen sie verstehen können. Die verwendete Sprache könnte zu schwierig sein. Das...

The importance of B1 in job descriptions – Part 1

The importance of B1 in job descriptions – Part 1

Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as possible. As only then can you achieve your ambitious diversity and inclusion...

Why every company needs a chief diversity officer

Why every company needs a chief diversity officer

HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t become any easier in recent years as talent is becoming scarcer. And then...

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