How do you address your target group in written communication? It’s a seemingly simple question. But you might have trouble coming up with a clear answer. Perhaps we should be more specific. We want...
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Marcel Leeman
CEO
SEO and text improvement: why the two cannot exist without each other
Why is everyone always talking about the importance of Search Engine Optimization (SEO)? Okay, it's free. But a good SEO strategy takes a lot of time. And time is money. We all know that. But if you...
For inclusive communication, training alone is not enough
...but fortunately there is the continuous support of Textmetrics It is important to make your communication comprehensible to as wide a group as possible. But do you already consciously take...
Age bias in the hiring process: how can we prevent it?
Age bias is a persistent problem in recruitment. Older people still experience age discrimination when they are looking for a new job. They tend not to get invited to interviews as often as younger...
How do you deal with age bias in the workplace?
It’s a sad observation, realizing there is age bias in your company. But it’s not uncommon, unfortunately. Contrary to what we wish to believe, age bias is not a thing of the past yet. In many...
Textmetrics Recognized By Gartner Digital Markets as One of The Top Products in 2021
Textmetrics completes 2021 with huge success and accolades from Gartner Digital Markets brands (Capterra and GetApp). Our products got recognized in various flagship reports in 2021! Capterra...
Textmetrics wins MKB 2021 Award
Dutch version below Textmetrics wins MKB 2021 Award Words should not only be spelled correctly, but should match the character of a reader. The formatting of a text must be understandable for...
Textmetrics awards 5 companies with the ‚Text Hero award‘ in the category understandable texts
De Nederlandse versie vindt u onderaan Textmetrics awards 5 companies with the 'Text Hero award' in the category understandable texts Arnhem, 5 August 2021 - Overly difficult language that only a...
Accessibility job postings leaves much to be desired
De Nederlandse versie vindt u onderaan Accessibility job postings leaves much to be desired Arnhem, 16 April 2021 - Incorrect use of color, meaning that visually impaired people cannot read a job...
Textmetrics expands text analysis platform to Germany, Belgium, and the United States
De Nederlandse versie vindt u onderaan Arnhem, April 14, 2021 - Textmetrics, a Dutch tech company with a fast-growing, data-driven text analytics platform, is expanding its activities to the...
Job postings often far too difficult for target group (EN/NL)
De Nederlandse versie vindt u onderaan Job postings often far too difficult for target group 3 January 2021 - Arnhem The average reading levels are dropping, but this fact has hardly been addressed...
Vacancies most banks, insurers and telecom not written for women (EN/NL)
De Nederlandse versie vindt u onderaan Vacancies most Dutch banks, insurers and telecom not written for women 12 November 2020 - Arnhem The job postings of most Dutch banks, insurance companies,...
„Most annoying HR task finally a thing of the past?“ (EN/NL)
De Nederlandse versie vindt u onderaan Data driven job texts with Textmetrics recruitment powered by Jobdigger and Intelligence Group 15 October 2020 - Arnhem / Rotterdam “HR employees and...
Textmetrics wins SME/MKB Award 2020
Textmetrics wins the SME Proof Award 2020 The corona crisis accelerates all kinds of processes and we see that the use of digital technologies increases rapidly. As the economy needs to adapt to...
VacatureVerbeteraar.nl merges into Textmetrics’ new Recruitment Module (EN/NL)
De Nederlandse versie vindt u onderaan Text and employee motivation analysis available in 14 languages from September 1st Arnhem/Rotterdam, the Netherlands – As of September 1st,...
10 Marketing Practices You Can’t Ignore – Part 2
As the marketing trend changes rapidly, it's not easy to keep up. Marketers have to be alert and stay informed at all times in order to stay ahead of the current market situation. In the second part...
Textmetrics sees strong growth in number of customers for its language platform (EN/NL)
De Nederlandse versie vind je onderaan "working remotely" creates the need for the right customer communication and findability Arnhem, 19 May 2020 – Despite the corona crisis, the first four...
10 Marketing Practices You Can’t Ignore
Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven...
(Podcast) How does Randstad create content that converts?
On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and...
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more...
Diversity and inclusion – best practices (part 2)
Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits...
Meet Textmetrics at Digital Marketing World Forum
We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great...
Textmetrics secures new financing round to accelerate growth (EN/NL)
De Nederlandse versie vindt u onderaan AI based SaaS service for content consistency convinces multinational customers Textmetrics, a young tech-company specialised in content consistency,...
Diversity and inclusion – best practices (part 1)
Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to...