I'll start optimizing my website today. I'm ready to start at my laptop. And now what? I need someone to take my hand and guide me through the complicated world of search engine optimization, in...
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Write web texts according to the MBTI-model
"We'll just write some content", that's what web owners usually say. With the focus on the word 'just'. I admit, writing web texts does not have to be rocket science. However, there is a large...
How to easily measure the impact of SEO?
As a writer involved with SEO, it is important to see what results you achieve with your SEO strategy. To achieve good results with SEO it is important that Google understands your...
The importance of synonyms in SEO content
When you get a better understanding of what SEO is all about, you will quickly realize that the functionality of SEO depends on many factors. With time these factors change and new factors emerge....
When are your SEO goals accomplished?
When do you speak of a successful SEO? Research has shown that most search engine users (70%) do not look beyond the first four search results. Therefore, it is definitely important to delve into...
The 5 quickest SEO wins
When you're actively engaged with SEO you will find that SEO results are not readily visible. You won't immediately see a rise in Google or you'll get a lot more visitors to your website. The be...
Crush your competition: 5 SEO goals examples in less than 9 minutes
We're all pretty impressed by the performance of Lewandowski in the game Bayern Munich vs. Wolfsburg from last night. In just 9 minutes he...
Secrets Revealed: Search Engine Ranking Factors 2015
To most of us, the search engine ranking factors are a big secret that is really hard to discover and to understand. The Google algorithm changes all the time and before you can even try to...
5 Greatest Benefits of SEO | by Textmetrics.
Every day, there are 3.5 billion searches done worldwide on Google. Google is the most populair search engine in the world, followed by Bing and Yahoo. Research shows that 70% are not even...
How To Optimize Your Mobile Content In 5 Simple Steps?
On the 21st of April, Google introduced the 'Mobile Usability Update' to their Google algorithm. We've written a lot about it and today we want to give you our thoughts about 'how to easily optimize...
How to map your target audience? | Empathy map example & Personas
An overview of multiple techniques to map your target audience A few weeks ago, we wrote an article about "Writing To Reach You Target Audience". In this article, we wrote about 5 tips that you...
5 easy steps to improve your written web content
Let's be honest, most of us amateur copywriters think we write a lot of interesting and very good webcontent. Of course, there are always possibilities of improvement, but we don't really like...
How To Choose The Best Keywords For SEO Copywriting?
One of the most important things in SEO copywriting are your keywords! They are the Band-Aid’s that keep your website and content together. Once you've found the perfect keywords for your...
SEO Text Editor Guide: How To Write High Converting Titles?
The question that we get asked a lot is: "How To Write High Converting Titles?". It's more than just making sure that you don't use more than 55 characters. We're going to help you by answering this...
Writing to reach your target audience
Basic tips & tricks Of course, SEO copywriting is really important. But in the end, the main goal of your webcontent is probably to reach your target audience. To make sure they like,...
SEO for newbs
Nowadays it’s more of a must than a choice, using SEO on a daily base. Don’t you join this online revolution, you will feel it in your bad online results. But SEO isn’t that easy to control. Of...