Leontien Rutenfrans

Marketing Manager Textmetrics
October 13, 2023

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This is how AI changes marketing

So, how did you experience the introduction of AI? Perhaps you have been following the developments for years, and you kind of eased into it. It’s more likely, though, that the speed with which AI was introduced took you by surprise – it seemed to appear in pretty much all walks of life at the same time! If you were taken by surprise, maybe our AI text generation timeline can help keep you up to speed.

There is no doubt that AI has had an impact on work. It’s used in pretty much all fields, from entertainment and sports to research and aviation. And, of course, in marketing too. Let’s take a look at what these changes are. 


Four ways AI is changing marketing 

  • Consumer behavior 

As a marketer, it’s vital to understand consumer behavior. How do consumers search for products online? What makes them decide to purchase a product? Which of your products interests them most? AI is a fast learner when it comes to finding out what consumers search for and buy online. With AI’s automatic learning ability, you’ll be able to understand more precisely what the behavior of your customer is. 


  • Chatbots

Nowadays, chatbots are used a lot for customer service purposes. To enhance the customer experience and their satisfaction with the service, it helps if the chatbot has a better understanding of how to speak to a customer. AI keeps getting better at serving as a customer service agent. 


  • Personalization 

In marketing, there are specific target groups that you aim to reach. For these target groups, you need to personalize the message you wish to get across. AI algorithms can help marketers track customer preferences and customer personas. As a result, they can help create personalized content that resonates better with certain audiences, such as millennials or Gen Z. 


  • Content creation 

Creating content is a time-consuming business. You need to research, keep an eye on what your competitors are writing about, and come up with fresh ideas. And to complicate matters even further, the content you create needs to have the right tone of voice and fit with your brand identity. AI tools that use machine learning and natural language processing (NLP) can be of great help here. Due to NPL, a Smart AI Writing Software such as Texmetrics can analyze your content and give you the necessary suggestions for improvement. You’ll learn what you need to adjust to make sure your content always has the right tone of voice and reflects your brand’s identity. 


AI for your marketing 

These are just four ways that AI changes marketing. There are definitely more to come. Do you want to use AI for your marketing in a sensible and safe way? Try Textmetrics! Contact us to book a free demo. We’d love to show you how our Smart AI Writing Software works.

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