Israpil Nalgiev

Developer & Support Specialist Textmetrics
September 16, 2021

View all blogs


Textmetrics: the augmented writing platform for inclusive content

Publishing inclusive content is a must if you want to appeal to a large group of people. People who differ in age, gender, religion and background. Do you fail to use inclusive language? Then some people may feel excluded. And what if these people belong to your target group? Then you significantly limit your recruiting process.

On top of that, using inclusive language is an important step toward being a diverse and inclusive organization. You need it to reach your diversity and inclusion goals. It must be part of all the content you publish—especially your job descriptions. This is where a more diverse and inclusive workforce begins.  

The importance of inclusive content

Do you want to reach almost every single person in your target group? And be an inclusive company? Then you need to publish inclusive content. It’s as simple as that. Using inclusive language means you acknowledge that your target group consists of different kinds of people. People of different ages, genders, religions and backgrounds. Do you successfully do so?  Then no-one will feel excluded by the content you have written for your target audience. 

For inclusive language, the following rules are very important:  

  • Write in a human-centered, gender-neutral way, rather than using only he/she.
  • Address the reader directly, using “you”.
  • Do not distinguish based on age.
  • Avoid stereotypical words and/or associations. You use these more often than you think. Pink for women, blue for men.
  • Apply the WCAG guidelines. 

Textmetrics – the augmented writing platform for inclusive content

An augmented writing platform is a technology that serves as a writing coach. This is also what the Textmetrics platform is. It is available in 12 different languages, and it gives you suggestions on the language used while you’re writing. 

The rules for inclusive language are quite a list to remember. The Textmetrics augmented writing platform, but can implement these rules for you through the suggestions you receive. You use the D&I module for this. This is just one of the different modules the Textmetrics augmented writing platform offers. It gives suggestions on inclusion and gender bias for example. Leaving you with inclusive content that will appeal to everyone in your target group. Perfect for your D&I goals!

Want more?

Subscribe to our newsletter to receive the latest updates

Your privacy is important to us

We are committed to ensuring the confidentiality, integrity, and availability of information and data. We make every effort to ensure that all data assets are fully protected, following applicable laws, regulations and industry best practices.

Download our ISO Certificate
Read our privacy policy

Happy to meet you at our next event

Our upcoming events:

12 - 14 September | Zukunft Personal Europe in Germany
Come and meet us at one of the biggest HR events: ZP in Cologne

12 October | HR Live
Come and meet us in Den Haag at one of the most prestigious HR events

Share This