For your company

Recruitment & HR

Are you finding it harder to attract the right candidates than you expected?
You are not alone. Many organizations in sectors like engineering, construction, and IT experience low response rates to job postings or keep attracting the same types of candidates. Often, it is not because the right people are not out there, but because the job ads simply do not appeal to them.

A common cause is the tone and style of the job ads. Gender bias may play a role, but so can age bias, jargon, or language that excludes certain audiences. Think: too formal, too internally focused, or simply too one-sided.

Without realizing it, you may be excluding talent that actually fits the role. Less diversity in applications means a smaller talent pool and a greater chance of missing the ideal candidate.

How do you change that?
It starts with awareness of your language and a smart, data-driven approach to your job ads. With the right tools, you can make your vacancies appealing to a broader audience without compromising on quality or content.

Use the right words

Did you know that your written communication can be adjusted to reach a broader audience? It can be masculine, feminine, or neutral. To make everyone feel involved, you should aim for a balanced tone by choosing your words carefully. This can be quite difficult to do on your own. Luckily, Textmetrics can help by suggesting alternative words to make your text more inclusive. You can read more about gender bias here.

We lower the threshold

Textmetrics checks for exclusive, repetitive, incorrect, or unnecessary elements and offers suggestions for improvement, such as using the right language level or shortening sentences. We offer a module specifically for writing recruitment texts. This encourages readers to apply and also makes writing job descriptions easier.

The top 15 pull factors

Pull factors are specific words that evoke a strong sense of interest and a desire to take action. Textmetrics offers a list of pull factors tailored to your audience based on job type and field. By including these motivators in your job ads, you encourage people to apply. In today’s competitive job market, standing out is crucial and Textmetrics offers unique tools to make the recruitment process more effective.

Textmetrics works..

Watch the video for a detailed explanation of the Job Ad Generator functionality. This thorough video guide walks you through all features, possibilities, and different ways it can improve the process of writing accurate and effective job descriptions.

Watch video