Why Textmetrics
Textmetrics solutions enable organizations to create target group-specific and corporate-wide consistent content by using augmented assisted writing based on scientifically proven algorithms.
Imagine you are a company, with a lot of departments, offices, different systems and many employees.
You have one simple goal: All employees should communicate according to branding standards, but also be flawless in the language they use and maximize impact by using language that is attractive to the desired target audience.
How to accomplish this? Educating all employees from various departments is costly and people tend to forget their learnings quickly. Some elements aren’t even possible to be learned by humans, like gender bias in writing and trustworthy writing.
This is why we developed Textmetrics.
To make sure that everybody in your organization writes in a consistent and compliant way, according to the company guidelines and department-specific rules, the organization can centrally activate and adjust the right algorithm, which is also the ruleset. At the same time, departments can add specific rules that are important to them, like SEO, B1 language level and forbidden words.
With Textmetrics these rules and guidelines can be applied directly in the systems that your organization uses to create content. This could be Microsoft Word, Outlook, Google Docs, Sitecore, EpiServer, or any other system.
While writing the algorithms assess what people write and the augmented assistant will help them when they divert from corporate standards or target audience wording.
Monitor Content Quality
Textmetrics also provides a “Content Quality Dashboard” that actively monitors your content quality, based on the algorithms you find important.
Made for Any Content
You can use Textmetrics for any written content like your website, job descriptions, automated communications or all communication from the service desk.
Consistency Ensured
This makes sure that all written content is consistent with corporate standards and has maximum impact on your target audience.
Case studies
Randstad increased their conversions by double digits using Textmetrics technology.
By putting communication quality at the center of their strategy, Randstad substantially increased their online success.
Randstad is operating in a market that is changing rapidly. Not only is there a shortage of qualified personnel, but people also look for other things in a job than they did in the past.
Arcadis HR uses Textmetrics to increase the diversity of their employees.
One of the main goals for Arcadis HR is to increase diversity in their job applicants and to get more applicants in general.
With that goal in mind, Textmetrics has helped translate Arcadis’ identity and departmental goals into algorithms. As a result, the Textmetrics editor is now able to assist all recruiters in their day-to-day work. Textmetrics enables the Arcadis recruiters to get the right people to apply to their job listings and Textmetrics helps Arcadis recruit more (diverse) applicants.
Werkspot uses Textmetrics to increase service requests and content creation efficiency.
By re-writing their content with the help of our algorithms, Werkspot/Instapro managed to drastically increase their website’s traffic by 146%.
“All metrics increased when we started working with Textmetrics.”