Februar 4, 2021

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Augmented writing platforms and divers and inclusive recruitment: how does it work?

To know how augmented writing platforms can be of help in recruitment, and more specifically in preventing gender bias in writing job descriptions, you first need to know what augmented writing tools are. Augmented writing can best be described as a technology that serves as a writing coach, a virtual assistant to write job descriptions. An augmented writing tool analyzes the words you use in your, in this case, job descriptions and gives suggestions for more diversity and inclusion, for example. It ensures that your job post is not only aimed at men but women as well, preventing gender bias. The tone of voice and difficulty of the words you use are also things these tools can give you suggestions for. 

But how do augmented writing platforms work to optimize job descriptions for diversity and inclusion? What problems do they help you solve?  

The problems recruiters face in optimizing job descriptions, without augmented writing platforms

As a recruiter, you may have noticed that writing job descriptions that convince a large group of skilled candidates to apply is not always an easy thing to do. There are a few reasons why it’s hard to reach your target group. Many job descriptions have a more masculine tone of voice (gender bias), which makes it hard to reach the women in your target group. The use of too much jargon is another common issue. Possible applicants need to be able to understand what you’re saying and looking for in a candidate if you want them to apply. 

How can augmented writing tools help you here?

How augmented writing platforms work in recruitment

Augmented writing platforms use artificial intelligence to help you use the right words in your job descriptions. Words that appeal to both men and women, and words that aren’t too difficult to understand. What augmented writing tools don’t do is replace you as a writer. You need to think of them as a supplement, not a standalone, in the process of writing better job descriptions. You need them to reach a larger part of your target group: say 80% instead of the 40% you reach now. Especially if used in combination with writing training, augmented writing tools can help you lift the quality of your job descriptions from good to excellent.

At Textmetrics we offer an augmented writing platform that use algorithms based on artificial intelligence to help you write better job descriptions. Your job post will have a more gender-neutral tone of voice and will use less jargon. We’d love to tell you more about how they can make a difference in your recruitment process!

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