Textmetrics makes our job postings discoverable, inclusive, and consistent – without the need for a copywriter! But most importantly, it provides data-driven insights to truly improve our texts.

Why AS Watson Benelux chose Textmetrics
At AS Watson Benelux, we continuously strive for innovation and improvement in our recruitment processes. To optimize our job postings and support our recruiters, we chose Textmetrics. With this software, we aim to better reach our target audience and attract the best new colleagues.

Objectives with Textmetrics
Our main goals in using Textmetrics are:

• Improved discoverability: Through SEO optimization, our vacancies are more easily found by potential candidates.
• Clear and concise texts: The platform helps us communicate in a crisp and clear manner, which benefits readability.
• Targeted writing: Thanks to advanced analytics, we can better tailor our job ads to our target audience.
• Inclusive communication: Textmetrics provides insights and suggestions to strengthen diversity, equity, and inclusion (DEI) in our vacancies.
• Consistent tone of voice: All job postings maintain a uniform style and appearance, in line with our core values.
• Working more efficiently: Recruiters save time through automated support, without the need for copywriters.

Why Textmetrics?
Textmetrics offers an integrated solution to optimize job postings on multiple levels. The platform helps us not only with SEO and inclusivity but also provides monitoring and data-driven insights that are essential for improving our recruitment communication. The AI-powered feedback enables managers to make informed decisions based on concrete data and analyses.

Implementation within AS Watson Benelux
The Recruitment departments (Office & Supply Chain) and the Employer Branding & Employee Experience team work with Textmetrics to create a streamlined, effective, and inclusive recruitment strategy.
With Textmetrics, we ensure consistent, accessible, and targeted communication, allowing us to further professionalize and improve our recruitment processes.

Thinking of following in AS Watson’s footsteps and implementing Textmetrics in your company?