See how Nationale-Nederlanden increased traffic, conversions and productivity with help of Textmetrics
30% of content already rewritten
To be at the B1 reading level.
100% of website content
Should be at B1 reading level and SEO optimized in 2022.
20 content specialists collaborating
Publishing content with the same tone of voice.
Nationale-Nederlanden is a financial services provider offering products and services in the fields of insurance, pensions and banking. Two companies formed Nationale-Nederlanden:
‘De Nederlanden van 1845’, a fire insurer from Zutphen and the ‘Nationale-Levensverzekering-Bank’, founded in 1863 in Rotterdam.
In 1963 these two merged into Nationale-Nederlanden.
Nationale-Nederlanden is part of NN Group, an international financial services provider active in 19 countries and a leader in a number of European countries and Japan.
The Hague, Netherlands
Financial service provider, insurance, banking, pensions
Nationale-Nederlanden uses Textmetrics to write all content at reading level B1
“It took a long time before everyone was happy with the content we produced.”
The same goes for the tone of voice and the readability of the content. When 20 content specialists produce content, it’s inevitable that the tone of voice will differ. As a company, you want this difference to be as little as possible. Because all the content you produce needs to reflect the same brand identity.
“Textmetrics helps us write a good piece of quality content more quickly. Content that everyone can read and understand.”
It’s a plus that Nationale-Nederlanden can also use Texmterics to scan their content for SEO. The content specialists now pay attention to that aspect of the content, too. The next step is to work on the website as well. The content should be at a B1 language level as well, and SEO optimized.
“In the future, we want to use Textmetrics for more than just the reading level, tone of voice and SEO. And all the content on our website has to be written at a B1 reading level.”
Are you thinking about implementing Textmetrics, just like Nationale-Nederlanden, within your company?
Discover the opportunities of working with Textmetrics!