A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company. Talented employees who are part of your target group.
Employer branding is all about positioning yourself as an employer of choice. Potential and current employees must see you as a company they want to work for (or keep working for). Building a strong employer brand plays an important role in this.
The importance of employer branding in recruitment
In recruitment, building a preferred position is important for a number of reasons. Firstly, it’s not that easy to find new employees at the moment. Talented people are scarce, and they have plenty of companies to choose from. How do you make sure they choose you? That’s right! By building a strong employer brand.
A strong employer brand also helps you reach your diversity and inclusion goals. Because in order to do so, you need to reach your entire target group. People from different backgrounds need to prefer you to other companies. For that, they need to know what makes you stand out from other employers.
How to build a strong employer brand
Employer branding is not just about communicating how great a company you are. You need to be a great company to work for. The best way to become a company like this is by asking your current employees about their experiences. You also need to answer the following question: how do you want to distinguish yourself from other companies? Do you want to position yourself as an ambitious organization striving to become a market leader? Or do you want to be the organization with the best working conditions and salary? The direction you choose also depends on the target group you’re aiming to attract.
Once decided, you need to communicate your employer brand to the world. A recruitment campaign is a good way to do this. Don’t forget about the recruitment page on your own website, either. It’s important to spread the same message across all available communication channels.
Build a strong employer brand using Textmetrics
To build a strong employer brand, you need to be consistent in the message that you spread. This requires work on all of your written communication. That’s where the Textmetrics platform can be of great use. It analyzes all of the content you publish. Do you deviate too far from your brand identity? Then the platform will give you real-time suggestions to stay on track. This means that all of your written content is consistent with your employer brand.
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