Textmetrics. Level up!
Why Textmetrics is so powerful for Marketeers
Picture a way to increase engagement with everyone who reads your communications. Imagine improving customer understanding, evoking feelings of confidence and trust, promoting relevance, optimizing findability, and increasing conversions—all ultimately leading to greater success.
Textmetrics is the way. This innovative platform creates value based on new kinds of metrics, namely text metrics! Using our advanced algorithms, you will discover how to increase the engagement and added value of your text. You will learn about and implement ways to improve the overall quality of your communications. Ultimately, Textmetrics will lead your company to the next level of success.
What you need to do and how Textmetrics can help
As a marketing manager, your challenge is having an effective process to communicate consistently and achieve success. The following three goals are at the forefront of this process.
Measuring the value contribution
When you measure the value contribution of (marketing) activities to the organization, your company can act on the insights gained and thereby improve communications. To this purpose, the Textmetrics platform measures, calculates, and learns based on the algorithms you find important. The “Content Quality Dashboard” actively monitors your content quality and delivers useful strategies to help you make the right choices that propel your communications forward.
Coordinating and cooperating with sales, communications, and other departments empowers corporatewide marketing. Textmetrics helps you apply brand identity alignment, searchability (SEO), and conversion optimization across the whole organization instead of the just within the marketing department by developing consistent, high-quality content across all channels. This saves employees time in text creation and keeps the messaging consistent and effective.
What is good to know is that Innovating communications fosters value and creates high business potential. Everything today is about communicating information the right way, and the artificial intelligence (AI) algorithms of Textmetrics have unlocked this potential. The augmented writing environment helps your company make the right choices and write effective, consistent content.
While writing, the algorithms assess what people write and the augmented assistant will help them when they divert from corporate standards or target audience wording.
Monitor Content Quality
Made for Any Content
Randstad increased their conversions by double digits using Textmetrics technology.
Randstad is operating in a market that is changing rapidly. Not only is there a shortage of qualified personnel, but people also look for other things in a job than they did in the past.
Arcadis HR uses Textmetrics to increase the diversity of their employees.
With that goal in mind, Textmetrics has helped translate Arcadis’ identity and departmental goals into algorithms. As a result, the Textmetrics editor is now able to assist all recruiters in their day-to-day work. Textmetrics enables the Arcadis recruiters to get the right people to apply to their job listings and Textmetrics helps Arcadis recruit more (diverse) applicants.
Werkspot uses Textmetrics to increase service requests and content creation efficiency.
“All metrics increased when we started working with Textmetrics.”