We have the data, you get the best
We identified 3 top challenges for marketing and communication departments
Marketing and communication teams need to be able to create content that gets to the hearts of the target audience so the right traffic will reach the numbers you want to see.
Lost knowledge
Within companies there is always the coming and going of employees. For marketing and communications departments, this poses the problem of a continuous shift in knowledge. Things like brand consistency and brand security can suffer as a result.
Content quality
As part and consequence of the problem mentioned above, the content quality can be inconsistent and too low:
- Spelling or grammar errors
- Not optimized for SEO
- Not written in accessible language
- Incomplete content
- Not targeted at multiple and diverse groups
- Inconsistent with the organization’s branding (brand security)
We identified 3 top consequences why content lacks quality
- If you can’t reach your target audience with the right content, you will never met your D&I goals.
- Due to low quality content your visibility and/or marketability are (too) low.
- It can also reflect badly on or misrepresents the image of the organization.
What Textmetrics solves
- Low quality of communications
- SEO optimization
- More traffic
- Continuous training
- Text quality no longer reflects badly on the image of the organization
The 4 pillars of the Textmetrics solution
What if, instead of attracting 40% of your target group (with a male-centered posting), you could reach and motivate 80% of the target group to apply (with gender-neutral language). Or what if people get excited about every job posting you create because they are positive, clear, and active instead of too complex for your target audience?
Textmetrics is a data-driven language technology platform that helps recruiters write effective and accurate job postings and helps recruitment managers steer the impact of the postings with real data. During the writing process, recruiters are supported by an AI that reads along with the recruiter, analyzes the text, and, based on data-driven algorithms, provides instructions for writing better and more effective job postings.
Augmented Writing
The Textmetrics augmented writing environment generates improvements and assists your staff in writing high-quality content. It reads and assesses while the content is being written and gives suggestions on how to improve the text. This according to preset criteria which meet your company’s standards. Existing content can also be monitored and quality can be controlled.
Algorithms
The artificial intelligence (AI) algorithms start by analyzing and measuring your company’s lexicon.
Textmetrics contains a vast set of algorithms that are able to interpret wording and suggest changes while writing content. The AI based algorithms are able to recognize aspects such as how formal/informal the text is, how sophisticated/easy to read, how friendly, amicable, neutral, feminine, masculine, and so on. Centrally, you can select your company’s preferences and, automatically, any person who writes content will be supported to apply the selected settings.
Data
Over the past years, Textmetrics has retrieved a lot of data to make sure that our platform gives you the best possible text outcome. For instance, data to analyze whether your text or job description contains words which are more appealing to men or to women. We have the data and you get the best!
Insights
Textmetrics has more to offer than writing good texts. We give your texts purpose and we co-create together with you to come to job descriptions that inspire people. Texts that motivate people to work for your company and make sure that your branding is incorporated in the messages that you will put online. Make people feel like they are already part of your company, accelerate the feeling of inclusion and make sure your texts speak to a diverse group of people. Get the insights, get the best!
What will you experience as manager or writer?
Marketers
Marketers are supported by an AI during writing as it reads along with them, analyzes the text being created for a given purpose, and gives advice based on data-driven algorithms. Textmetrics also analyzes whether the text contains excluding, redundant, incorrect, or unnecessary elements and indicates exactly what can be adjusted to resolve those issues (e.g., lack of gender or cultural neutrality, overly long sentences, extra or incorrect words, difficult language use).
Managers
Managers are supported by a comprehensive reporting and monitoring environment that provides continuous insight into the quality of existing job openings, employer marketing texts, and all relevant communication. The manager can perform analyses across all content to see how they can be better written.
Marketers
Marketers are supported by an AI during writing as it reads along with them, analyzes the text being created for a given purpose, and gives advice based on data-driven algorithms. Textmetrics also analyzes whether the text contains excluding, redundant, incorrect, or unnecessary elements and indicates exactly what can be adjusted to resolve those issues (e.g., lack of gender or cultural neutrality, overly long sentences, extra or incorrect words, difficult language use).
Managers
Managers are supported by a comprehensive reporting and monitoring environment that provides continuous insight into the quality of existing job openings, employer marketing texts, and all relevant communication. The manager can perform analyses across all content to see how they can be better written.
Examples of our algorithms
Job drivers
Findability
Branding
Job drivers
Findability
Branding
We have the data, you get the best
Achieving these kinds of improvements is actually a fairly simple calculation. When postings take all of these points and others into consideration, more and better candidates apply.
