We have the data, you get the best

Textmetrics is a data-driven language technology platform that helps marketeers write effective and accurate communications, and helps marketing managers steer the impact of the content with real data. During the writing process, people are supported by an AI that reads along with the writer, analyzes the text, and, based on data-driven algorithms, provides instructions for writing better and more effective content.

We identified 3 top challenges for marketing and communication departments

Content creation

Marketing and communication teams need to be able to create content that gets to the hearts of the target audience so the right traffic will reach the numbers you want to see.

Lost knowledge

Within companies there is always the coming and going of employees. For marketing and communications departments, this poses the problem of a continuous shift in knowledge. Things like brand consistency and brand security can suffer as a result.

Content quality

As part and consequence of the problem mentioned above, the content quality can be inconsistent and too low:

  • Spelling or grammar errors
  • Not optimized for SEO
  • Not written in accessible language
  • Incomplete content
  • Not targeted at multiple and diverse groups
  • Inconsistent with the organization’s branding (brand security)

We identified 3 top consequences why content lacks quality

  • If you can’t reach your target audience with the right content, you will never met your D&I goals.
  • Due to low quality content your visibility and/or marketability are (too) low.
  • It can also reflect badly on or misrepresents the image of the organization.

What Textmetrics solves

  • Low quality of communications
  • SEO optimization
  • More traffic
  • Continuous training
  • Text quality no longer reflects badly on the image of the organization

The 4 pillars of the Textmetrics solution

What if, instead of attracting 40% of your target group (with a male-centered posting), you could reach and motivate 80% of the target group to apply (with gender-neutral language). Or what if people get excited about every job posting you create because they are positive, clear, and active instead of too complex for your target audience?

Textmetrics is a data-driven language technology platform that helps recruiters write effective and accurate job postings and helps recruitment managers steer the impact of the postings with real data. During the writing process, recruiters are supported by an AI that reads along with the recruiter, analyzes the text, and, based on data-driven algorithms, provides instructions for writing better and more effective job postings.

Augmented Writing

The Textmetrics augmented writing environment generates improvements and assists your staff in writing high-quality content. It reads and assesses while the content is being written and gives suggestions on how to improve the text. This according to preset criteria which meet your company’s standards. Existing content can also be monitored and quality can be controlled.

Algorithms

The artificial intelligence (AI) algorithms start by analyzing and measuring your company’s lexicon.
Textmetrics contains a vast set of algorithms that are able to interpret wording and suggest changes while writing content. The AI based algorithms are able to recognize aspects such as how formal/informal the text is, how sophisticated/easy to read, how friendly, amicable, neutral, feminine, masculine, and so on. Centrally, you can select your company’s preferences and, automatically, any person who writes content will be supported to apply the selected settings.

Data

Over the past years, Textmetrics has retrieved a lot of data to make sure that our platform gives you the best possible text outcome. For instance, data to analyze whether your text or job description contains words which are more appealing to men or to women. We have the data and you get the best!

Insights

Textmetrics has more to offer than writing good texts. We give your texts purpose and we co-create together with you to come to job descriptions that inspire people. Texts that motivate people to work for your company and make sure that your branding is incorporated in the messages that you will put online. Make people feel like they are already part of your company, accelerate the feeling of inclusion and make sure your texts speak to a diverse group of people. Get the insights, get the best!

What will you experience as manager or writer?

Marketers

Marketers are supported by an AI during writing as it reads along with them, analyzes the text being created for a given purpose, and gives advice based on data-driven algorithms. Textmetrics also analyzes whether the text contains excluding, redundant, incorrect, or unnecessary elements and indicates exactly what can be adjusted to resolve those issues (e.g., lack of gender or cultural neutrality, overly long sentences, extra or incorrect words, difficult language use).

Managers

Managers are supported by a comprehensive reporting and monitoring environment that provides continuous insight into the quality of existing job openings, employer marketing texts, and all relevant communication. The manager can perform analyses across all content to see how they can be better written.

Marketers

Marketers are supported by an AI during writing as it reads along with them, analyzes the text being created for a given purpose, and gives advice based on data-driven algorithms. Textmetrics also analyzes whether the text contains excluding, redundant, incorrect, or unnecessary elements and indicates exactly what can be adjusted to resolve those issues (e.g., lack of gender or cultural neutrality, overly long sentences, extra or incorrect words, difficult language use).

Managers

Managers are supported by a comprehensive reporting and monitoring environment that provides continuous insight into the quality of existing job openings, employer marketing texts, and all relevant communication. The manager can perform analyses across all content to see how they can be better written.

Examples of our algorithms

Job drivers

Once a job title has been chosen, Textmetrics dynamically advises the writer on current employee motivators and how to address them in the job posting. Applying all of the correct motivators results in 350% more interaction compared to including just one.

Findability

If content is put online and is not optimized for SEO, it is not easy to find. During the writing process, Textmetrics advises the recruiter on how to make the text as easy to find as possible. The result is up to 200% more visitors compared to non-optimized texts.

Branding

If the branding image of the company in job postings or other content isn’t clear or accurate, the wrong people may apply or people may not recognize the company when they come in for an interview (or even come to work). While the texts are being written, Textmetrics measures whether they feature the correct employer branding and suggests changes where there is room for improvement.

Job drivers

Once a job title has been chosen, Textmetrics dynamically advises the writer on current employee motivators and how to address them in the job posting. Applying all of the correct motivators results in 350% more interaction compared to including just one.

Findability

If content is put online and is not optimized for SEO, it is not easy to find. During the writing process, Textmetrics advises the recruiter on how to make the text as easy to find as possible. The result is up to 200% more visitors compared to non-optimized texts.

Branding

If the branding image of the company in job postings isn’t clear or accurate, the wrong people may apply or people may not recognize the company when they come in for an interview (or even come to work). While the postings are being written, Textmetrics measures whether they feature the correct employer branding and suggests changes where there is room for improvement.

We have the data, you get the best

Achieving these kinds of improvements is actually a fairly simple calculation. When postings take all of these points and others into consideration, more and better candidates apply.