Textmetrics for Marketing Agencies and Departments.
Textmetrics is a data-driven language analysis platform that helps to write effective, accurate and high-quality content. It also helps (marketing) managers steer the impact of the content with real data.
We identified 3 top challenges for marketing and communication departments
More than gender decoding
Most companies tend to focus on avoiding a gender bias in their communications. That is great, but how do you include people who have a lower reading proficiency? People from different nationalities, different cultures, and different age groups? Or people who have disabilities or are colorblind? An inclusive organization has a culture of belonging for everyone.
Diversity and inclusion needs a corporate-wide approach. These principles need to be implemented in all steps of the hiring process, but also in corporate communication, reward systems and internal communication. And the real change will only start when you are actually able to attract diverse people.
Limited Target Group
If you want to attract many suitable candidates, you should try to reach a target group that is as large and diverse as possible. At the same time, you want all your text to be in line with your organization’s branding, so you always convey the right message.
What Textmetrics Solves
Low quality of communications
Generate more traffic
Text quality no longer reflects badly on the image of the organization
We identified 3 top consequences why content lacks quality
It can also reflect badly on or misrepresents the image of the organization.
Due to low-quality content your visibility and marketability are (too) low.
If you can’t reach your target audience with the right content, you will never meet your D&I goals.
What will you experience as a manager or writer when using Textmetrics?
The manager can perform analyses across job openings to see how they can be better written. For example, it pulls what competitors use in their job postings, which job titles perform better than others, and what content leads to the best candidates.
Marketers are supported by an AI during writing as it reads along with them, analyzes the text being created for a given purpose, and gives advice based on data-driven algorithms.
Textmetrics also analyzes whether the text contains excluding, redundant, incorrect, or unnecessary elements and indicates exactly what can be adjusted to resolve those issues (e.g. gender-neutral language, overly long sentences, redundant or incorrect words, difficult language).