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Employer branding in recruitment.
On this page you will find and learn everything about employer branding in recruitment, and the relation to diversity and inclusion.
The importance of employer branding
Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. It’s important for all companies, not just for the ones that have to find talented employees in tight labor market conditions. When thinking about diversity and inclusion you might not automatically think of branding, but employer branding in recruitment has to do with creating a strong employer brand so that you can reach as many potential candidates as possible. Employer branding in recruitment refers to the way your company is perceived by employees and candidates who’ve made it through your hiring process. The trick is to promote this employer brand externally, so potential future candidates know why working at your organization is so interesting. Employer branding in recruitment plays a major role in achieving the diversity and inclusion objectives of your organization. Building a strong employer brand requires work on all your written communication.
Employer branding and the Textmetrics platform
Employer branding should be the central part of your hiring strategy. Building a strong employer brand requires work on all your written communication. Fortunately, technology can be a big help here. The Textmetrics platform can help you make sure that your employer brand is reflected in all your written communication. Our platform analyzes what recruiters are writing and our augmented assistant provides them with real-time suggestions whenever they deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand and delivers maximum impact on the potential candidates you want to reach. On this page you will find the latest news about employer branding in recruitment, our Textmetrics platform and how it all affects your diversity and inclusion goals.
Latest news about employer branding in recruitment
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than ever, a strong employer brand is of the utmost importance. In a tight...
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....
All you need to know about employer branding in recruitment
A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company. Talented employees who are part of your target group. Employer branding is...
4 ways to improve your employer branding – part 2
Have you read part one of this blog post yet? Then you know that becoming a more diverse and inclusive company requires a lot of patience. It takes a lot of time and effort. But reaching your diversity and inclusion goals can be accelerated by focusing on building a...
4 ways to improve your employer branding – Part 1
Becoming a more diverse and inclusive company doesn’t happen overnight. That is something you’ve probably already realized. It takes a lot of time and effort to reach your diversity and inclusion goals. What can help you move forward is building a strong employer...
3 reasons why employer branding matters in recruitment
When you’re in recruitment, employer branding may not be the first thing that comes to mind. It has something to do with marketing, right? Not quite. Employer branding is the process of defining and positioning who you are. You want to position yourself as an employer...
Why is employer branding important?
What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...
Why employer branding is important for talent acquisition
The ‘branding’ in employer branding might confuse you. Because employer branding only has to do with marketing, right? Not anymore. Nowadays, employer branding also plays an important role in talent acquisition and recruitment. Social media, career review sites and...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation...
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...
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