Why Textmetrics

The Textmetrics solutions enables organizations to create target group specific and corporate wide consistent content by using augmented assisted writing based on scientifically proven algorithms.

Imagine you are a large company, with lots of departments, offices, different systems and maybe even offices abroad with employees using other languages.

You have a simple wish: All employees should communicate according to branding standards, but also flawless in the language they use and with a maximum of impact by using language that is attractive for the desired target audience.

How to accomplish this? Educating all employees from the various departments in their own language is costly and people tend to forget the learnings quickly. Some elements aren’t even possible to be learned by humans, like gender bias writing and writing trustworthy.

This is why we developed Textmetrics.

To make sure that everybody in your organization writes in a consistent and compliant way, according to the company guidelines and department specific rules, the organization can centrally activate and adjust the right rule sets (algorithms).

Furthermore departments can add specific rules that are important to them e.g SEO, B1 language level and forbidden words. With Textmetrics these rules and guidelines can be used directly in the systems that your organization uses to create content. This could be Microsoft Word, Outlook, Google docs, Sitecore, EpiServer or any other system.

While writing, the algorithms assess what people write and the augmented assistant will help them when they divert from corporate standards or target audience wording.

Monitor Content Quality

Textmetrics also provides a “Content Quality Dashboard” that actively monitors your content quality, based on the algorithms that you find important.

Made for Any Content

Textmetrics can be used for any written content, like your website, job descriptions, automated communications or all communication from the service desk.

Consistency Ensured

This makes sure that all written content is consistent with corporate standards and has maximum impact on your target audience.

Constantly making the right impression.

Bol.com uses Textmetrics to manage its overall content quality.

BOL.com uses Textmetrics to translate their corporate and departmental goals into algorithms

As a result the Textmetrics editor is now able to assists all content makers in their day to day work. Textmetrics helps, by giving real-time tips and tricks during the production of text, to make the perfect content with maximum impact on their customer base. Textmetrics assures BOL.com to have a larger commercial reach and better conversion.

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Arcadis HR uses Textmetrics to increase the diversity of its employees.

One of the main goals of Arcadis HR is to get more diversity in their applicants and to get more applicants in general.

For this Textmetrics has helped to translate the identity and departmental goals of Arcadis into algorithms. As a result the Textmetrics editor is now able to assists all recruiters in their day to day work. Textmetrics enable the recruiters of Arcadis to get the right people to apply to their job openings and Textmetrics helps Arcadis to get more (diverse) applicants.

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Accenture uses Textmetrics to increase their conversion for corporate communications and for vacancies.

Textmetrics helped translating the corporate identity and goals of Accenture into algorithms.

As a result the Textmetrics editor is now able to assists the corporate marketeers and recruiters to get the best quality content and vacancies for their target audience.

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