See how Werkspot/Instapro increased traffic, conversions and productivity with help of Textmetrics

146% traffic increase

Visitors coming from search engine on the Italian platform.

68% conversion rate increase

Of website traffic resulting into new service requests.

3x faster content publishing

Publishing content has increased significantly compared to the old process.


HomeAdvisor International is on a mission to be the easiest and most reliable way to arrange home services, connecting homeowners with qualified service professionals.

It operates the market leading brands in France ( and The Netherlands (, and the challenger in Italy (

Travaux, Werkspot and Instapro are part of IAC / ANGI Homeservices.

Yearly, consumers post 1.5 million service requests on the platforms.



Amsterdam, Netherlands




B2B / B2C


Textmetrics Enterprise

By re-writing their content with the help of our algorithms, Werkspot/Instapro managed to drastically increase their website’s traffic with 146%.

The rules for Search Engine Optimization can change rapidly and could drastically influence the SEO scores of your pages in a matter of days. Textmetrics keeps track of these rules and Werkspot has used this to their advantage and managed to increase traffic to their website by 146%.

More traffic only converts to more leads if the content quality score is high enough!

According to Werkspot and Instapro, Textmetrics played a big part in the significant growth of their metrics. Due to higher content quality score, the impact of their written communication became so effective that a significant conversion increase was achieved. The communication of Werkspot/Instapro’s turned out to be much more aligned with their target audience.

Werkspot/Instapro and Textmetrics decided to work together.

HomeAdvisor International is currently using Textmetrics for all three countries (France, The Netherlands and Italy).

“When we decide to go to additional countries, we will definitely use Textmetrics as part of the process.”

“All metrics increased when we started working with Textmetrics.”


Kris Boon
Chief Product & Technology Officer

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