Discover how Vattenfall drives performance and quality with Textmetrics
7.0 content rating
Was the target set by Vattenfall for 2021, achieved so well that the goal for 2022 is 7.5
Fast content rewrite
Vattenfall rewrote frequently sent email as well as content blocks quickly thanks to Textmetrics software.
When Vattenfall started using Textmetrics, they had content specialists from different departments working on their rewrite project.
Vattenfall is a Swedish multinational power company. It operates also in Denmark, Finland, Germany, the Netherlands and the United Kingdom. It’s founded in 1909 in Sweden.
Solna Municipality, Sweden
Vattenfall uses Textmetrics to rewrite and improve content
At Vattenfall, 2021 was the year that content specialists from different departments started using Textmetrics’ platform intensively. In that year, a large-scale content project was planned: the rewriting of the most important web pages. And to make sure that the most frequently sent e-mails and letters are in the Vattenfall tone of voice. So-called building blocks were also rewritten. These are blocks of content that customer service staff use to compose an email to customers.
“Because you can always check your content with Textmetrics, you can immediately see the results you have achieved. That gives you a kick!”
In consultation with Vattenfall, the Textmetrics platform was designed entirely according to their wishes. First of all, they wanted to add Vattenfall’s core values. In addition, the content specialists wanted to be able to switch between you (formal: U) and you (informal: jij) in Dutch. In personal mails they use you (formal), but on the website and in the Energie app they choose you (informal).
“Textmetrics is a real added value for us. Not just the platform, but also the pleasant cooperation with the people at Textmetrics. They are always willing to help and think proactively with you. They always look for a suitable solution.“
“Textmetrics is and will remain a tool. A ‘human’ check remains desirable. But it is a way to achieve good results quickly. That’s why we want to achieve that working with Textmetrics becomes a daily routine.“
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