See how Randstad increased their conversion by double digits, using the technology of Textmetrics
14% conversion increase
In Applications to Job Openings. Thanks to Textmetrics AI language analysis.
18% more candidates
Increase in Applicants for all open vacancies that took place in the pilot period.
30% faster vacancy creation
Velocity of producing Good Quality Vacancies has increased with 30%.
Multinational human resource consulting firm. Founded in the Netherlands in 1960 by Frits Goldschmeding, operates in around 39 countries
Human Resource Consulting
B2B / B2C
By putting the quality of the communication at the center of their strategy, Randstad substantially increased their online success
So the question was how to attract the right candidates.
That’s when Randstad started working together with Textmetrics.
Wesley: “While writing, Textmetrics analyses all elements important to increase conversion and tells the recruiter what to change to meet the criteria that influences the success of a job description. We have seen a substantial increase in the conversion rates of our vacancies. We knew that the vacancy text is very important, but to see the effect of writing based on the analyses of Textmetrics exceeded our expectations.
“Our Pilot with Textmetrics has been a resounding success. Our new vacancy creation process (and re-writing of vacancies) has led to 18% more applications and 14% better conversion rates.”
Senior E-commerce manager
We see opportunities for this kind of technology in all our brands and countries. Currently we are exploring our future collaboration.
Are you thinking about implementing Textmetrics, just like Randstad within your company?
Discover the opportunities of working with Textmetrics!